Topic
Credibility
About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.
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TL;DR: In this paper, the authors focus on five critical, yet underresearched, areas vital to sales performance in a marketplace that is increasingly more complex, more demanding of customized solutions, and more relationship focused.
Abstract: This paper focuses on five critical, yet underresearched, areas vital to sales performance in a marketplace that is increasingly more complex, more demanding of customized solutions, and more relationship focused. The five topic areas addressed are the ability to marshal intraorganizational resources by salespeople, salesperson creativity, examining the buyer–seller interaction in terms of salesperson influence tactics behaviors and the importance of establishing credibility with buyers as a basis of influence, ethics relative to the buying and selling organization simultaneously, and selling teams. Research implications for each topic area are advanced.
163 citations
TL;DR: In this paper, the authors analyzed the credibility of 58 eco-labeling like food schemes and dissected them into the building blocks of the different factors that makes a scheme credible and analyzed the structure of these blocks as well as a literature survey on the perceptions of both the consumers and producers to these schemes.
163 citations
TL;DR: In this article, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement and found that endorser trustworthiness was the only component of source credibility that was important to low-involvement consumers.
Abstract: Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement. The empirical context is the global airline industry, with a fitting sample surveyed at an international airport ( N = 637). Results of structural equation analyses show that consumers9 perception of a celebrity endorser9s attractiveness and trustworthiness brought a lift in brand attitude, brand credibility, and purchase intention toward endorsed brands. The contribution to source-credibility theory is the finding that endorser trustworthiness was the only component of source credibility that was important to low-involvement consumers. The takeaway for advertisers in this industry is to use attractive celebrity endorsers with a global appeal who are trustworthy to enhance brand credibility.
163 citations
TL;DR: In this paper, the authors present empirical evidence from interviews with corporate social responsibility representatives from 20 UK listed companies on whether they consider external social and environmental reporting assurance (SERA) to be necessary.
163 citations
TL;DR: The authors analyzes public and private-sector behavior in a sample of 17 OECD countries for evidence of variations in disinflationary credibility with monetary institutions and finds no evidence that independence inhibits collection of seignorage revenues or electoral manipulation of policy.
Abstract: Granting central banks independence is widely assumed to decrease inflation by increasing the credibility of commitments to price stability. This paper analyzes public- and private-sector behavior in a sample of 17 OECD countries for evidence of variations in disinflationary credibility with monetary institutions. The paper does not find evidence that the costs of disinflation are lower in countries with independent central banks. It also finds no evidence that independence inhibits collection of seignorage revenues or electoral manipulation of policy. These results raise questions about some explanations of the negative correlation between central bank independence and inflation.
162 citations