Credibility

About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.

Reputation and Status as Motives for War

Abstract: Justifications for war often invoke reputational or social aspirations: the need to protect national honor, status, reputation for resolve, credibility, and respect. Studies of these motives struggle with a variety of challenges: their primary empirical manifestation consists of beliefs, agents have incentives to misrepresent these beliefs, their logic is context-specific, and they meld intrinsic and instrumental motives. To help overcome these challenges, this review offers a general conceptual framework that integrates their strategic, cultural, and psychological logics. We summarize important findings and open questions, including: (1) whether leaders care about their reputations and status, (2) how to address the tension between instrumental and intrinsic motives, (3) whether observers draw inferences, (4) to whom and to what contextual breadth these inferences apply, and (5) how these relate to domestic audiences costs. Many important, tractable questions remain for future studies to answer.

Brand credibility in cause‐related marketing: the moderating role of consumer values

Abstract: Purpose – The main purpose of this paper is to analyse the moderating effect of consumer altruistic values upon two drivers of brand credibility in cause‐related marketing (CrM): cause‐brand fit and consumer attribution of altruistic brand motivations.Design/methodology/approach – This is a quantitative study. Data have been collected through personal interviews at households using the random route sampling technique. The sample is formed by consumers of insurance and personal hygiene products, using different brand‐social cause combinations. Data have been analysed through structural equation modelling and multigroup analysis to test the moderation hypotheses.Findings – Findings show that altruistic consumers use mainly altruistic attribution to form their judgement on brand credibility in CrM messages, whereas non altruistic consumers base their assessment on cause‐brand fit.Research limitations/implications – Real brands have been used in the empirical study and thus further research should replicate t...

Replication Standards for Quantitative Social Science: Why Not Sociology?

Abstract: The credibility of quantitative social science benefits from policies that increase confidence that results reported by one researcher can be verified by others. Concerns about replicability have increased as the scale and sophistication of analyses increase the possible dependence of results on subtle analytic decisions and decrease the extent to which published articles contain full descriptions of methods. The author argues that sociology should adopt standards regarding replication that minimize its conceptualization as an ethical and individualistic matter and advocates for a policy in which authors use independent online archives to deposit the maximum possible information for replicating published results at the time of publication and are explicit about the conditions of availability for any necessary materials that are not provided. The author responds to several objections that might be raised to increasing the transparency of quantitative sociology in this way and offers a candidate replication...