Cultural heritage

About: Cultural heritage is a research topic. Over the lifetime, 28201 publications have been published within this topic receiving 273875 citations. The topic is also known as: cultural assets & cultural goods.

Heritage, Tourism and Places: A Review

Abstract: The subject of this review is the relationship between three phenomena, heritage, tourism, and its context of places. This triangular relationship has been viewed in three main ways namely as automatically harmonious, inevitably in conflict or potentially sustainable. The basis for a sustainable heritage tourism can be investigated in two directions. First by examining the management of heritage for tourists which requires answers to the questions, ‘why are tourists interested in heritage?’ and ‘how do tourists use heritage?’ Secondly heritage tourism can be managed for the attainment of local objectives, frequently local economic development, which requires investigation of the relationship between heritage and places and between heritage tourism and local economies. The extent to which these questions have been posed and answered in the research literature is reviewed.

‘There is no heritage in Qatar’: Orientalism, colonialism and other problematic histories

Abstract: This article discusses the construction of Qatari heritage in the context of pre-conceived ideas of ‘cultural heritage’ predominant in the global and regional spheres that operate in this country. It considers the location of Qatar within Middle Eastern heritage discourses and debates, and identifies productive similarities as well as unique avenues for further discussion. The authors identify the challenge of formulating methodologies that are able to recognize, accommodate, encompass and reflect local heritage dialogues and practices that exist in Qatar, which may aid in further researching the wider Arabian Peninsula, its histories and heritages.

A brand culture approach to Chinese cultural heritage brands

Abstract: This research represents an effort to fill the gap between brand development studies focusing expressly on Western brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are presented of two Chinese brands, Shanghai Tang and Shang Xia, which use cultural heritage in their branding strategy. A consumer perspective sheds light on how consumers co-create brand meaning for cultural heritage brands, and clarifies concepts of brand culture, cultural heritage and brand heritage. A brand culture approach offers new perspectives on how brand actors co-create, circulate and re-configure existing meanings of brands and cultures, and how Chinese brands become vehicles for meaning co-creation across national boundaries. Implications include the benefits of being prepared to compete with a new type of Chinese brand that taps into China’s rich cultural heritage, instead of relying on cheap mass production; connecting to ideas of Chineseness and drawing upon shared cultural knowledge to build brand values; engaging with cultural tensions, rather than sidestepping them; providing employees with in depth training about the cultural aspects of the brand in order to align branding strategy with what we have called operational identity; and engaging the co-creative stakeholders that play important roles in cultural heritage brands.

Advocacy, international development and World Heritage Sites in sub-Saharan Africa

Abstract: Sub-Saharan Africa is under-represented numerically by the number of World Heritage Sites inscribed in that region yet a significant number of these sites are under threat from the combined and linked processes of poverty, war, environmental change and increasingly globalized economic and communication systems. Cultural resource management provision across the region's countries suffers from severe under-resourcing and a limited skills base. In order to redress this imbalance greater emphasis needs to be placed on examining more sustainable mechanisms for developing research and management strategies for the future protection of Africa's archaeological resource. World Heritage inscription has become an all-consuming process, draining resources and diverting attention away from broader heritage provisions. As an integral part of this process archaeology needs to become embedded within the international development framework where it can become an advocacy voice for community and for poverty alleviation and contribute to the debate on environment and climate change. This can be achieved only once the specialized heritage agencies become less exclusive and more integrated within international frameworks of development and reconstructive work. Existing NGOs have an intrinsic role to play in this process and will need to adopt cultural heritage into their sphere of interest and expertise.