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Showing papers on "Customer relationship management published in 1978"


Journal ArticleDOI
TL;DR: The background and development of TCR is described, as a vital part of its international distributed processing network, a worldwide corporate MIS called the Total Customer Relationship system, which provides management with easily accessible, comprehensive information on dealings with mUlti-national corporate customers around the world.
Abstract: The rapid growth of international banking in recent years has been accompanied by the growing problem of how to control the flow of vital management information, both customer and financial. The First of Boston's answer to this problem has been to develop, as a vital part of its international distributed processing network, a worldwide corporate MIS called the Total Customer Relationship system (TCR). TCR provides management with easily accessible, comprehensive information on dealings with mUlti-national corporate customers around the world. This article describes the background and development of TCR, as well as the consolidated reports produced by the system.

4 citations


Book ChapterDOI
01 Jan 1978
TL;DR: William Bultman, the part-owner and manager of an automobile dealership, felt the problems associated with the rapid growth of his business were becoming too great for him to handle alone.
Abstract: William Bultman, the part-owner and manager of an automobile dealership, felt the problems associated with the rapid growth of his business were becoming too great for him to handle alone. (See Exhibit 1 for current financial statements.) The reputation he had established in the community led him to believe that the recent growth in his business would continue. His long-standing policy of emphasising new car sales as the principal business of the dealership had paid off, in Mr Bultman’s opinion. This, combined with close attention to customer relations so that a substantial amount of repeat business was available, had increased the company’s sales to a new high level. Therefore, he wanted to make organisational changes to cope with the new situation. Mr Bultman’s three ‘silent partners’ agreed to this decision.

1 citations