Showing papers on "Diffusion of innovations published in 1968"

Communication Research and Rural Development

Abstract: The scientific study of human communication began in U. S. universities about twenty-five years ago, but the approach, research methodologies, and concepts of this new discipline offer promise for the understanding of many rural development problems. The following pages point out some of the most fruitful topics on which communication research can focus, with a special emphasis upon the diffusion of innovations in Africa.