Showing papers on "Diffusion of innovations published in 1980"

The economics of production and innovation: An industrial perspective

Abstract: Innovation as the production of knowledge resources, technology and production - an aggregate view the microeconomic theory of production and technological change returns to scale, scale economics, and technological change the evaluation of industrial performance inventing as an economic activity the patent system development and innovation the diffusion of innovations the effects of technological change the evolution of basic technologies the role of government the role of technology in international competition.

Identification of Opinion Leaders across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas

Abstract: The objectives of this paper were: 1) to determine if there exists an underlying dimensionality of opinion leadership across different cultural groups, and 2) to determine if this underlying structure can be used to identify opinion leaders for the purpose of targeting communications by multinational businesses to assist them in the diffusion of innovations and ideas. Opinion leaders were rated by students representing five different cultural backgrounds. Results tended to show that there is a set of common dimensions by which opinion leaders are evaluated, but that different cultures assign different weights to the dimensions.