Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.

Modelling Innovation Diffusion

Abstract: Diffusion of innovation occupies a central place as an instrument of social change. Numerous attempts have been made to model this phenomenon in disciplines such as economics, sociology, marketing, geography etc. Considerable research effort has been devoted to the mathematical modelling in the field, focusing mainly on temporal aspects of diffusion of innovations in the form of growth curves in a given social system. These models have been constructed within both deterministic and stochastic frameworks. Some of the recent modelling efforts have analyzed the process as an evolutionary phenomenon in the framework of self-organizing systems. Such models offer considerable insight into the dynamics of the success of an innovation in the form of niche acquisition and the self-reinforcing ’lock-in’ mechanism. The framework employed in these models makes it possible to enlarge the scope of enquiry by their ability to examine the critical phenomenon in the form of phase transformation characterizing take off and sustainability of an innovation. In this chapter we present a brief review of the literature in the field of mathematical modelling of temporal aspects of innovation diffusion.

Intermediality and the Diffusion of Innovations

Abstract: Interpersonal and mediated communication both play important roles in the diffusion of innovations, as part of the process, as well as the content, of diffusion. Yet the diffusion of new media has blurred the boundaries across interpersonal and mediated communication, and emphasized the decoupling of media from their attributes, summarized in the concept of intermediality. This article briefly considers implications of this intermediality for new media as process and content in five major components of the diffusion perspective: sources, rate and categories of adoption, attributes, communication networks, and consequences.

Muslim Consumers' Perception on Internet Banking Services

Abstract: This study aims to analyze the Muslim consumers’ adopters’ category pertaining to adoption process, banking activities and perceptions on the Internet banking attributes. It also examines whether the demographic factors, products characteristics and categories of adopters influence the usage of Internet banking in the context of Rogers (1983) diffusion of innovations model. Using convenience sampling, a sample of 100 Malay respondents was interviewed in the period of two weeks in Kuala Terengganu. Many researches have been conducted on Internet banking but studies that focuses on Muslims consumers’ adoption of Internet banking remains scarce. The data were then analyzed by looking for adopters’ category, banking activities and Muslims consumers’ perception on the service attributes. The results revealed that the majority of Muslim consumers have not used Internet banking. However, the future of Internet banking is promising as many of the Muslim consumers fall in the early adopters and early majority. In addition, the majority of the respondents also indicated that they intent to use Internet banking service in the future. These findings would have significant implications for Internet banking providers. Key word: Internet banking, perceptions, adoption and Muslim consumers