Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.

To Choose or Not to Choose: Exploring Australians' Views about Internet Banking

Abstract: This paper explores Australian domestic customers' choices with regard to Internet banking, examining why it is taken up by some Australians and not others. The constructivist conceptual framework and the grounded nature of the method enabled in-depth exploration of key issues not undertaken before by the mainly positivist studies. The purposeful sample of 32 participants was selected to represent the major categories of people relevant to the research. Everett Rogers' famous analysis of 'diffusion of innovations' was one theoretical framework used to illuminate the findings; the other was digital divide factors in relation to banking choices. The findings include 1) that the major motivation for people to adopt Internet banking is convenience, closely linked to time savings and ease of accessibility, as well as confidence and skill in Internet use; and 2) that, at the time of the study, digital divide factors were playing an important part in banking choices.

Innovation diffusion: The emerging role of suppliers versus the traditional dominance of buyers

Abstract: This paper evaluates and extends some of the recent ideas of Robertson and Gatignon regarding the importance of supply‐side factors in the organizational diffusion of innovations. We develop arguments for the premise that diffusion theory should not only take buyer characteristics and behaviour into account but should also view the suppliers’ new product development and marketing activities as pro‐active variables. A typology of supply‐side factors is presented based on empirical evidence from salient fields of inquiry which cover sociology, industrial economics, new product development, marketing and industrial buyer behaviour. From this, we present some issues for further research in the form of eight key propositions.

Macro‐level diffusion of a methodological knowledge innovation: Research synthesis methods, 1972–2011

Abstract: Use of research synthesis methods has contributed to changes in research practices. In disciplinary literatures, authors indicate motivations to use the methods include needs to (a) translate research-based knowledge to inform practice and policy decisions, and (b) integrate relatively large and diverse knowledge bases to increase the generality of results and yield novel insights or explanations. This review presents two histories of the diffusion of research synthesis methods: a narrative history based primarily in the health and social sciences; and a bibliometric overview across science broadly. Engagement with research synthesis was strongly correlated with evidence-based practice (EBP), and moderately with review prevalence. The social sciences were most diverse in terms of when research synthesis was adopted. Technology, physical sciences, and math appear to be relatively resistant though fields such as physics may be considered to have used similar methods long ago. Additional research is needed to assess the consequences of adoption within fields, including changes in how researchers engage with knowledge resources. This review demonstrates that particularistic histories of science and technology may be fruitfully augmented with informetrics to examine how disciplinary diffusion narratives coincide with patterns across science more broadly, thereby opening up disciplinary knowledge to inform future research.