Topic
Diffusion of innovations
About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.
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TL;DR: A model for using and incorporating interpersonal communication into health promotion programs designed to encourage behaviors that reduce the spread of sexually transmitted diseases (STDs)/HIV is developed.
Abstract: Objective:The objective of this study was to describe how diffusion of innovations theory can integrate mass media, interpersonal communication, and social network analysis. These principles can be used to implement and tailor data-based health promotion activities.Goal:The goal of this study was to
149 citations
TL;DR: The attributes of this preventive innovation in terms of relative advantage, compatibility, complexity, trialability, and observability are described.
Abstract: As the HIV/AIDS epidemic continues its relentless spread in many parts of the world, DOI provides a useful framework for analyzing the difficulties in achieving behavior change necessary to reduce HIV rates. The DOI concepts most relevant to this question include communication channels, the innovation-decision process, homophily, the attributes of the innovation, adopter categories, and opinion leaders. The preventive measures needed to halt the transmission of HIV constitute a "preventive innovation." This article describes the attributes of this preventive innovation in terms of relative advantage, compatibility, complexity, trialability, and observability. It reviews studies that incorporated DOI into HIV/AIDS behavior change interventions, both in Western countries and in the developing world. Finally, it discusses possible reasons that the use of DOI has been fairly limited to date in HIV/AIDS prevention interventions in developing countries.
148 citations
TL;DR: This article shows how the traditional innovation models can be extended to incorporate competition and to map the process of substitution among successive product generations.
Abstract: The diffusion of innovations over time is a highly dynamic and complex problem. It is influenced by various factors like price, advertising, and product capabilities. Traditional models of innovation diffusion ignore the complexity underlying the process of diffusion. Their aim is normative decision support, but these models do not appropriately represent the structural fundamentals of the problem. The use of the system dynamics methodology allows the development of more complex models to investigate the process of innovation diffusion. These models can enhance insight in the problem structure and increase understanding of the complexity and the dynamics caused by the influencing elements. This article shows how the traditional innovation models can be extended to incorporate competition and to map the process of substitution among successive product generations. Several model simulations show the potential of using system dynamics as the modeling methodology in the field of new product diffusion models. © 1998 John Wiley & Sons, Ltd.
147 citations
TL;DR: This article examined how these instructors used educational research in making instructional decisions and identified divergent expectations about how researchers and faculty can work together to improve student learning, and found that different instructors emphasized different aspects of this discrepancy between expectations, they are all related to a single underlyin...
Abstract: Physics Education Research (PER) practitioners have engaged in substantial curriculum development and dissemination work in recent years. Yet, it appears that this work has had minimal influence on the fundamental teaching practices of the typical physics faculty. To better understand this situation, interviews were conducted with five likely users of physics education research. All reported making changes in their instructional practices and all were influenced, to some extent, by educational research. Yet, none made full use of educational research and most had complaints about their interactions with educational researchers. In this paper we examine how these instructors used educational research in making instructional decisions and identify divergent expectations about how researchers and faculty can work together to improve student learning. Although different instructors emphasized different aspects of this discrepancy between expectations, we believe that they are all related to a single underlyin...
145 citations
TL;DR: In this article, an operational approach for measuring an organization's innovativeness is proposed, which draws on measurement theory to overcome problems often associated with single product and compositivity.
Abstract: An operational approach for measuring an organization's innovativeness is proposed. This procedure draws on measurement theory to overcome problems often associated with single product and composit...
142 citations