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Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.


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Angela Au1
01 Jan 2015
TL;DR: Pui-Cheung Au et al. as mentioned in this paper conducted a case study with 5 custom bicycle frame builders in a Southwestern U.S. state through semistructured interviews with open-ended questions.
Abstract: Social Media Strategies Used in Marketing Custom Bicycle Framebuilding Companies by Angela Pui-Cheung Au MBA, University of Phoenix, 2003 BA, Seattle University, 1998 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University November 2015 Abstract Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources,Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 custom bicycle framebuilders in a Southwestern U.S. state through semistructured interviews with open-ended questions. Company documents and social media reviews were also used for data collection and triangulation. The diffusion of innovations theory was the conceptual framework of this study to aid understanding of framebuilders’ social media adoption process and social media usage. Thematic analysis identified 7 themes that emerged from the data: technological competence, the establishment of social media presence, effective utilization of social media platforms, effective communication skills, the establishment of brand identity, time management, and acquisition of external support. The study findings are expected to help artisan microenterprise owners harness social media and, in turn, improve business practices, increase sales, and promote their crafts, which may lead to positive social outcomes. The results of the study will assist artisan microenterprise owners source materials locally from other small businesses, a process that prevents money from leaving the local economy and helps to build strong

3 citations

01 Jan 2010
TL;DR: In this paper, an integrated model of the Technology-Organization Environment (TOE) framework and Diffusion of Innovations (DOI) theory is described and a cross-sectional survey is discussed.
Abstract: Existing literature has given much attention to e-procurement adoption, rather than to the extent of eprocurement adoption. In most countries, e-procurement is being adopted at a slow pace by the corporate world, especially by small and medium enterprises (SMEs) that have traditionally been late adopters of any advanced technologies, due in large part to their resource constraints. This paper describes a project which aims to develop a measure of the extent of e-procurement adoption and to examine the key factors that influence the extent of e-procurement adoption in New Zealand SMEs. An integrated model of the Technology-OrganizationEnvironment (TOE) framework and Diffusion of Innovations (DOI) theory is described and a cross-sectional survey is discussed. The model will be tested using data from the Chief Executive Officers (CEOs) of the SMEs.

3 citations

01 Jan 2007
TL;DR: In this article, the authors investigated what factors led to the successful implementation of Positive Behavior Support (PBS) in elementary schools and investigated the impact of the characteristics and types of communication networks on diffusion.
Abstract: Positive Behavior Support (PBS) is a school-wide discipline program designed to increase appropriate social behavior of students and create safe teaching and learning environments. A number of studies provide data demonstrating PBS is an evidencebased practice. It is not clear, however, why PBS is successfully implemented and sustained over time in some schools and not in others. The purpose of this study was to investigate what factors led to the successful implementation of PBS three years post training in elementary schools. Rogers’ (2003) Theory of Diffusion of Innovations was applied to view the impact of the characteristics and types of communication networks on diffusion. The components of the implementation process specifically examined were: a) levels of implementation of the features, b) school personnel’s perceptions of the characteristics of PBS, and c) types of communication networks. A mixed-methods approach was used. A four-step selection process was developed to categorize 16 southwestern public elementary schools into high and low implementer groups. Two demographically similar schools were chosen from each implementation group for case-studies. Interviews, surveys, school and classroom observations, and reviews of archival records were

3 citations

Book ChapterDOI
01 Jan 2010
TL;DR: This chapter scrutinizes network forcing of diffusion process and the departure of empirical data from the logistic function is explained by social network discreteness, heterogeneity and anisotropy.
Abstract: Diffusion of innovations and knowledge is in most cases accounted for by the logistic model. Fieldwork research however constantly report that empirical data utterly deviate from this mathematical function. This chapter scrutinizes network forcing of diffusion process. The departure of empirical data from the logistic function is explained by social network discreteness, heterogeneity and anisotropy. New indices are proposed. Results arc illustrated by empirical data from an original study of knowledge diffusion in the medieval academic network.

3 citations

Dissertation
09 Dec 2016
TL;DR: The authors explored community and system-level effects on easement adoption, using Virginia as a case study, and applying a novel approach that incorporates spatial analysis and the insights of conservation professionals.
Abstract: Academic Over the past several decades conservation easements have seen immense growth in their popularity. There are now over 40 million acres of easement land in the United States, up from only 1.4 million in 1998. A significant body of research exists on easements, factors that lead to their adoption, their consequences and effectiveness, and problems that arise from their use, among other topics. Our study contributes to this literature by exploring community and systemlevel effects on easement adoption, using Virginia as a case study, and applying a novel approach that incorporates spatial analysis and the insights of conservation professionals. The purpose of our research was to explore whether community-level factors affect easement adoption decisions, and what those factors are. Previously established variables were investigated to gauge their relationship to easement occurrence when scaled up to the community level, as well as to test our ability to make predictions about where easements should be most likely to occur. Spatial market segmentation data was also incorporated into this analysis to determine whether it could augment our understanding of community-level factors and predictive ability. Statistical models produced were reasonably predictive. However, we suspect that this was the case for different reasons at our community scale of analysis than at the individual landowner level examined in previous research. We used surveys and interviews with easement professionals to further explore additional variables that might explain adoption patterns. Results indicate the importance of system-level factors including change agents, opinion leaders, and local government and land-use planning. Abstract Public Conservation easements are an increasingly common form of land protection. Unlike traditional conservation methods that involve directly purchasing and protecting land, such as national parks and forests, conservation easements allow private individuals to maintain ownership of their property while also ensuring that that land is conserved, remaining both undeveloped and unsubdivided. Our research was aimed at investigating whether communitylevel social factors might affect the ability and interest of landowners to adopt easements, and we Public Conservation easements are an increasingly common form of land protection. Unlike traditional conservation methods that involve directly purchasing and protecting land, such as national parks and forests, conservation easements allow private individuals to maintain ownership of their property while also ensuring that that land is conserved, remaining both undeveloped and unsubdivided. Our research was aimed at investigating whether communitylevel social factors might affect the ability and interest of landowners to adopt easements, and we focused our efforts on the state of Virginia. A combination of information collected through surveys and interviews with conservation professionals from across the state and publically available data were used to address the topic. Our results contained important lessons for conservationists and researchers alike. One such lesson was the apparent propensity for landowners who are more likely to adopt easements to have characteristics different, and sometimes even opposite, the general characteristics of people living in their surrounding community. Other lessons included the identification of community-level factors that affect the likelihood of easement adoption, including the presence of influential community members, and the support or opposition of local governments and land-use planning to easements.

3 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202310
202236
202172
202078
201977
201898