Topic
Diffusion of innovations
About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.
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Journal Article•
3 citations
Journal Article•
3 citations
01 Jan 2006
3 citations
01 Jan 2018
TL;DR: In this paper, the authors examined the use of social media platforms (Facebook and Whatsapp) and how they support the growth of Small and Medium Scale Enterprises (SMEs) in two major cities in Nigeria, Lagos and Onitsha.
Abstract: This study examines the use of social media platforms - Facebook and Whatsapp - and how they support the growth of Small and Medium Scale Enterprises (SMEs) in two major cities in Nigeria, Lagos and Onitsha. Hinged on the Diffusion of Innovations and Technological Acceptance Models, it uses descriptive survey research design to study 300 SMEs in the selected areas using the questionnaire instrument. Findings reveal the preponderance of Whatsapp usage, leading to greater market accessibility and enhanced customer relations. These outcomes have significant effects on the development of the SMEs. In spite of the potentials for increased visibility of the two interactive social platforms, many business owners are oblivious of their existence! They would need to be enlightened about the usage of social media as a component of their economic growth strategy
3 citations