Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.

The rise of the “next‐generation bar code”: an international RFID adoption study

Abstract: Purpose – The present study is concerned with the determinants of RFID adoption among a group of early standards adopters. Despite the extensive discussion of the technological characteristics and expected benefits of RFID in the literature, only little is known about the drivers and barriers of RFID implementations in practice. This holds particularly for the later stages of the adoption process after an initial decision in favor of the technology was made. This paper aims to fill this gap by an analysis of a set of factors on the adoption of RFID, which have been shown to be relevant for the adoption of other forms of IT, such as ERP systems and EDI.Design/methodology/approach – Based on a review of prior works, this paper constructs and empirically tests a structural model including factors related to the technology, the organization, and its environment.Findings – The results suggest that top management support, perceived technology costs, and forces within the supply chain exert a significant influen...

Tourism and the Internet Opportunities for Direct Marketing

Abstract: Advances in computer technology and the Internet permit and encourage marketing efforts in which the consumer bypasses at least some intermediaries when purchasing travel/tourism services To fully benefit from these developments, travel and tourism marketers must keep abreast of rapid technological innovations, on the one hand, while transcending the classic diffusion of innovations model, on the other

Buying cars online: the adoption of the web for high-involvement, high-cost purchases

Abstract: This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research is exploratory, based on eight qualitative, semi-structured individual interviews with potential car buyers. Findings indicate that there is resistance to adopting online car purchase overall, but relative advantage is recognised at the early, information seeking stages. Consumers use the Web to improve the balance of power between themselves and car salespeople. Innovation resistance during later stages, result from the need for personal experience of the product prior to purchase, ie test driving, as well as the uncertainty regarding after-sales support. Further resistance comes from a reluctance to give up the social aspects of car buying and a perceived inability to negotiate with websites. It is suggested that organisations operating in these markets should focus Web activities on information provision, or opt for a hybrid strategy using both online and offline channels

Some aspects of an analytical framework for studying the diffusion of organizational innovations

Abstract: The objective of this paper is to explore the extent to which the more recent literature on innovation and diffusion, with a prime focus on technical innovations, can contribute to a useful analytical framework for studying the diffusion of organizational innovations. We review that literature, compare the intrinsic features of technical and organizational innovations, and explore what these differences may mean for an eventual analytical framework specifically developed for studying organizational innovations. We conclude that the received 'innovation' literature has a great deal to offer but that some modifications are required. In particular, we suggest that the role of factors 'inside' the firm and of non-market mechanisms for transfer of organizational innovations needs special emphasis.

From policy to practice: implementation of physical activity and food policies in schools.

Abstract: Purpose: Public policies targeting the school setting are increasingly being used to address childhood obesity; however, their effectiveness depends on their implementation. This study explores the factors which impeded or facilitated the implementation of publicly mandated school-based physical activity and nutrition guidelines in the province of British Columbia (BC), Canada. Methods: Semi-structured interviews were conducted with 50 school informants (17 principals - 33 teacher/school informants) to examine the factors associated with the implementation of the mandated Daily Physical Activity (DPA) and Food and Beverage Sales in Schools (FBSS) guidelines. Coding used a constructivist grounded theory approach. The first five transcripts and every fifth transcript thereafter were coded by two independent coders with discrepancies reconciled by a third coder. Data was coded and analysed in the NVivo 9 software. Concept maps were developed and current theoretical perspectives were integrated in the later stages of analysis. Results: The Diffusion of Innovations Model provided an organizing framework to present emergent themes. With the exception of triability (not relevant in the context of mandated guidelines/policies), the key attributes of the Diffusion of Innovations Model (relative advantage, compatibility, complexity, and observability) provided a robust framework for understanding themes associated with implementation of mandated guidelines. Specifically, implementation of the DPA and FBSS guidelines was facilitated by perceptions that they: were relatively advantageous compared to status quo; were compatible with school mandates and teaching philosophies; had observable positive impacts and impeded when perceived as complex to understand and implement. In addition, a number of contextual factors including availability of resources facilitated implementation. Conclusions: The enactment of mandated policies/guidelines for schools is considered an essential step in improving physical activity and healthy eating. However, policy makers need to: monitor whether schools are able to implement the guidelines, support schools struggling with implementation, and document the impact of the guidelines on students’ behaviors. To facilitate the implementation of mandated guidelines/policies, the Diffusion of Innovations Model provides an organizational framework for planning interventions. Changing the school environment is a process which cannot be undertaken solely by passive means as we know that such approaches have not resulted in adequate implementation.