Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.

Diffusion of Disaster-Preparedness Information by Hearing from Early Adopters to Late Adopters in Coastal Bangladesh

Abstract: The successful social implementation of a rainwater-harvesting tank can save millions of people in coastal Bangladesh from drinking saline water and health risks. However, previous studies have shown that several potentially effective, innovative disaster-preventive technologies failed to disseminate even after proactive promotional campaigns. People at risk worry about adopting innovative preventive measures because of the uncertainties attached to the new technology, such as its merits, cost, maintenance, durability, social acceptance, etc. Instead of mass media, people rely on social networks to obtain trusted, verified, and personal information. Hearing plays an important role, through which information diffuses from pioneer adopters to late adopters or potential adopters across settlements, starting from the village to district to region. Unlike conventional studies, limited to understanding the regional dimension of diffusion, this study investigated how the information diffuses from pioneer adopters to potential adopters at both the macro-level (e.g., districts, subdistricts, and towns) and micro-level (e.g., villages and neighborhoods). This study was based on field surveys through interviewing 196 innovative rainwater-tank adopters from 30 villages and communities in two subdistricts in coastal Bangladesh. We found that the macro-level pioneer adopters played a critical role in diffusing awareness knowledge, through which people in new villages, neighborhoods, and sub-districts, where mass media and change agents failed to reach, became aware of the existence of the innovative measure. However, macro-adapters alone failed to disseminate the innovation further, as the local communities intend to pay to heed the suggestions and experiences of the local (micro) pioneer adopters to understand the principle and how-to knowledge of the innovation. Information is diffused in the villages and neighborhoods through local pioneer adopters through direct, intimate personal contacts.

Making connections: An investigation into the factors determining Internet uptake by rural residents in China

Abstract: This study explores the process of Internet development in the context of rural China by qualitatively examining the reflections of China's rural residents on the perceived attributes of Internet use. Deriving from the 'diffusion of innovations' theory, five perceived attributes of innovation-relative advantage, compatibility, complexity, trialability and observability-which decisively affect the rate of diffusion, are centred on throughout this investigation in order to expand understandings about the current situation in terms of the diffusion process of network-based informational technologies. The concluding analysis shows that: a) lower e-literacy has been the key impediment to Internet diffusion in rural China, while the effect of financial concerns has decreased; b) concerns about young children take on noticeable importance in rural China regarding whether or not to purchase computers and get connected to the Internet; and c) the low trialability and observability of the Internet-related facilities also constrain farmers' activeness in terms of using the Internet.

Agrarian Policy of the Region in Terms of Economic Development Innovation

Abstract: One of actual problems of regional economies is the problem of the transition of inter-regional divergence and problematic regions to the model of “catching up” development, definition of the newest competitive domestic and world market, forms of development of the agrarian policy of the regional territories of the state. Being a successful model of public-private partnerships and interaction between businesses, agro-industrial innovative education economic level represents the source of competitiveness of the region increases its level of importance and implementation of global processes in the agricultural sector. The cluster campaign of agrarian policy created on the account of affirmative synergy effects of regional agglomeration, network effects, diffusion of innovations, able to act as an accelerator of socio-economic education development stagnated production processes of problem regions, prevent deprivation in rural areas. Plan for the development of agro-industrial economic cluster and the program of its implementation with the implementation of the comprehensive state support of innovative initiatives and education clustered development in regional areas. Thus, the imperative of ensuring the unity of economic space establishes the need for modernization of program target management of socio-economic development of problem regions, in rural areas the formation of cluster strategies and network models of cooperation in agro-industrial complex. Keywords : innovation, economy, region, competition, cluster, complex, state JEL Classifications : J43, O13, Q13, Q19