Topic
Diffusion of innovations
About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.
Papers published on a yearly basis
Papers
More filters
TL;DR: This analysis shows that the increasing numbers of price-comparison shoppers pull prices down, and the rate at which prices decrease is shaped by the diffusion curve and brand preference, and shows that stores with loyal customers, or with a preference for their brands, can attain higher profits further into the diffusion process.
Abstract: Price-comparison engines allow customers to compare product offerings of online sellers and reveal almost complete information on the alternatives, and hence create erosion in store loyalty Consequently,the competitive dynamics of online sales are affected in markets where price-comparison shopping is diffusing rapidly We develop a dynamic competitive pricing model that deals with an asymmetric duopolistic market where the segment sizes are determined through a diffusion process Our diffusion-of-innovations approach allows us to dynamically capture the proportion of informed and uninformed customers in a homogenous goods market We use this model to analyze how strategic profit-maximization behavior evolves over time This analysis shows that the increasing numbers of price-comparison shoppers pull prices down, and the rate at which prices decrease is shaped by the diffusion curve and brand preference Our analysis shows that stores with loyal customers, or with a preference for their brands, can attain higher profits further into the diffusion process The direct implication is that firms should use their information technology, operations, and marketing capabilities to create, enhance, and cultivate stronger preferences for, and loyalty to, their brand names to survive the inevitable information-rich markets of tomorrow
83 citations
Book•
01 Jan 1989
TL;DR: In this article, the ELEC Effort is described as a Hybrid Model Antecedents Process (HMMAP) with a focus on the hybrid model and the hybrid models.
Abstract: Preface Introduction Background and Overview of the ELEC Effort The Hybrid Model Antecedents Process Consequences and Conclusions Bibliography Index
83 citations
TL;DR: Factors that may significantly affect the adoption of eCommerce in the Kingdom of Saudi Arabia are identified, which are supported and in some cases verified with linear regression models.
Abstract: Among one of the most far-reaching influences of the Internet, especially from the perspective of business and market models, is the concept and application of eCommerce. Today, this erstwhile ‘experimental’ commerce model has become a standard platform for streamlining business flows and broadening product outreach. This is validated by the significant emphasis by a number of countries in developing robust eCommerce architectures tailored to suit their economical-social systems. An interesting case study in this perspective is the Kingdom of Saudi Arabia, especially given its emphasis on local, regional and religious traditions. Presently, with a tremendous growth rate in Internet connectivity, the Kingdom is actively moving towards large-scale adoption of eCommerce systems. In 2001, a two year project was initiated to study the present influence of Internet on social, educational and business systems within the Kingdom. One of the major aspects was the analysis of user responses collected over the two-year period through a number of surveys, which were designed based on two prominent behavioural models: Theory of Planned Behaviour and Roger’s Theory of Diffusion of Innovations. The consequent analysis of the results was supported and in some cases verified with linear regression models. This paper reports on the consequent findings, which identify factors that may significantly affect the adoption of eCommerce in the Kingdom.
83 citations
TL;DR: In this paper, the authors build on punctuated equilibrium theory to evaluate the diffusion of public policy innovations in the United States and show that the policy image and direct participation of the federal government contribute to distinct patterns of diffusion over time.
Abstract: This article builds on punctuated equilibrium theory to evaluate the diffusion of public policy innovations in the United States. The article argues that punctuated equilibrium theory provides a unifying framework for understating three mechanisms leading to the diffusion of innovations: gradual policy diffusion driven by incremental policy emulation, rapid state-to-state diffusion driven by policy imitation and mimicking, and nearly immediate policy diffusion driven by state-level responses to a common exogenous shock. Drawing upon the Bass mixed influence diffusion model, this research generates measures of the coefficients of external and internal influences for diffusion for 81 public policy innovations that have spread across the United States. The article then evaluates how the policy image and direct participation of the federal government contribute to distinct patterns of diffusion over time.
82 citations