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Diffusion of innovations

About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.


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Journal Article
TL;DR: In this article, the authors assess the value of Second Life among post-secondary instructors with experience using Second Life as an educational tool, using Everett Rogers's diffusion of innovations theory.
Abstract: The purpose of this study was to assess the value of Second Life among post-secondary instructors with experience using Second Life as an educational tool. Using Everett Rogers's diffusion of innovations theory, survey respondents (N = 162), were divided into three adopter categories: innovators, early adopters and the early majority. Respondents were from 15 countries and 25 academic disciplines, indicating the considerable potential this innovation has to be adopted across many different borders and in many areas of academe. Nearly 94% of respondents said they plan to use Second Life again as an educational tool. However, no significant differences were found in instructors' levels of satisfaction with Second Life as an educational tool or their perceived effect on student learning across adopter categories. On the other hand, instructors who conducted class fully in Second Life were significantly more satisfied than those who used Second Life as only a small supplement to a real-world class. Overall, personal interest factors, rather than interpersonal communication factors, most influenced respondents' decision to adopt Second Life as an educational tool. In light of these findings, theoretical implications are discussed and practical suggestions are provided.

60 citations

Journal ArticleDOI
TL;DR: This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model, and develops a more complex understanding of the diffusion process.
Abstract: This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model. We've examined some of the concepts involved, including characteristics of innovations, stages in the process, and characteristics of adopters. Then we attempted to develop a more complex understanding of the diffusion process by integrating theoretical frameworks from information sciences and uses and gratifications theory in developing a model for adopting technologies themselves.

60 citations

Journal ArticleDOI
TL;DR: In this paper, the authors provide a synthesis of the experience of attempts to diffuse energy conversion technologies in the rural areas of developing countries, drawing on the experience reported in the literature as well as the five other articles included in this Special Section.

60 citations

Journal ArticleDOI
TL;DR: Examining how Twitter has been accepted or rejected on the sports desks of six broadsheet/quality news organisations in Australia, India and the United Kingdom has implications for sports journalism in other nations at various stages of diffusion.
Abstract: The roles of sports journalists have been affected considerably by the influence of Twitter, but what is not known is how the social media application has been adopted across a range of sports newsrooms in different countries. Employing Rogers’ diffusion of innovations theory, this study examines how Twitter has been accepted or rejected on the sports desks of six broadsheet/quality news organisations in Australia, India and the United Kingdom. A mixed methods approach is employed, combining 36 in-depth interviews with a content analysis of 4103 print and online articles. This allows a comprehensive analysis of issues such as when and why sports journalists adopt this innovation, and how much Twitter-related content appears in the sports pages. Twitter adoption contains many benefits for individuals and their organisations, and the results from this study have implications for sports journalism in other nations at various stages of diffusion.

59 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202310
202236
202172
202078
201977
201898