Topic
Diffusion of innovations
About: Diffusion of innovations is a research topic. Over the lifetime, 2139 publications have been published within this topic receiving 191397 citations. The topic is also known as: diffusion of innovation & diffusion of innovations theory.
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TL;DR: This study investigates perceived risk and trust in relationship to the Diffusion of Innovation Theory from a cultural perspective to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation in Kazakhstan and verifies theoretical proposition regarding the behavioural intent towards mobile commerce adoption.
Abstract: This study investigates perceived risk and trust in relationship to the Diffusion of Innovation Theory [Rogers, E.M., 1962. Diffusion of innovations. Glencoe, IL: The Free Press; 1983. Diffusion of innovations. 3rd ed. New York: The Free Press] from a cultural perspective to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation in Kazakhstan. Surveys from 345 university-level students and subsequent structural equation modelling revealed perceived risk, trustworthiness and Rogers’ five innovation characteristics are important determinants. Perceived risk and trustworthiness are important determinants because of the high uncertainty avoidance characteristics of the Kazakh society. This study advances theory regarding culture- and generation-based characteristics to transition economies by verifying theoretical proposition regarding the behavioural intent towards mobile commerce adoption, resulting in a greater understanding of mobile commerce adoption among the Y...
36 citations
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TL;DR: In this article, the authors consider the decision of a dominant firm to adopt a sequence of potential cost-reducing innovations, where the latest technology adopted diffuses to a competitive fringe at an exogenous rate.
35 citations
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TL;DR: In this paper, the authors describe the adoption process in light of the diffusion of innovations and technologies of the management system enterprise resource planning in a non-profit organization, considering inhibiting and facilitating factors of this process and innovations or arising benefits.
Abstract: This study aimed to describe the adoption process in light of the diffusion of innovations and technologies of the management system enterprise resource planning in a non-profit organization, considering inhibiting and facilitating factors of this process and innovations or arising benefits. A descriptive qualitative approach was conducted through a case study. Triangulation of researchers was used in the content analysis of the empirical evidences obtained through 17 structured interviews. It was concluded with this study that the facilitating factors outweigh the inhibiting factors of the adoption of the system. With regard to innovations arising from the adoption of this technology, it was found that there were process and administrative innovations through the implementation of new processes, practices and structural organization, which resulted in the effective reach of the organization's objective, with respect to the compliance for business customers which had as goal to adjust themselves to the standards of minimum quotas for hiring young apprentices.
35 citations
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TL;DR: In this paper, the authors examine the broadband digital divide by analyzing the impact of policy and regulation on broadband Internet diffusion and find that in technologically developed countries, there is greater broadband diffusion in countries that make a higher financial investment in information and communication technologies (ICTs), have effective governing practices at the national level, have higher levels of education, and are more urban.
35 citations
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TL;DR: The acceptance of newness by the members of a particular society or culture is a subject of major interest to anthropologists, sociologists, and businessmen as mentioned in this paper, who have found that new-product introductions appear to be not only the most important undertaking in marketing but also the most difficult.
Abstract: The acceptance of newness by the members of a particular society or culture is a subject of major interest to anthropologists, sociologists, and businessmen. How are new ideas, practices, and products diffused from one individual or group to another? Are there some groups or individuals who are more receptive to newness than others? Successful innovation is the key to business success. Yet new-product failure rates are estimated as high as 95 percent.1 New-product introductions appear to be not only the most important undertaking in marketing but also the most difficult. Within the past ten years businessmen have discovered that for a number of years the related disciplines of anthropology and sociology have been conducting significant research relating to the diffusion of innovations. Their findings appear to be applicable to the marketing problems involved in introducing new products.
35 citations