Showing papers on "Digital media published in 1989"

Advertising: Principles & Practice

Abstract: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. 4. The Consumer Audience. 5. Account Planning and Research. 6. How Advertising Works. 7. Advertising Planning and Strategy. III. ADVERTISING MEDIA. 8. Media Planning and Buying. 9. Print Media. 10. Broadcast and Interactive Online Media. IV. CREATING ADVERTISING. 11. The Creative Side of Advertising. 12. Copywriting. 13. Design and Production. 14. Direct-Response Marketing. V. INTEGRATING MARKETING COMMUNICATION ELEMENTS. 15. Sales Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International Advertising. 19. The Integrated Campaign.

Henry Fielding: A Life

Abstract: Introduction: This is an Invitation [Cristina Bodinger-deUriarte] Section I. Digitizing Identity Section I Preface 1. Offline as Misaligned: Millennials Coping with the Loss of Digital Presence [Cristina Bodinger-deUriarte] 2. Digital Ink: Social Media and Tattoo Culture in Consideration of Gender [Deborah Louise Burns] 3. Powering Down: Theoretical Lenses to Examine the Agency of Our Smartphones [Daniel Okamura] 4. From Backstage to Digital Front Stage: Online Queer Community, Identity, and Emotion Management [Lacey M. Sloan] 5. Digital Dependency Interrupted: Profiles of Withdrawal for Self-Described Internet Addicts [Grzegorz Hryniszak] Section II. Mediated Relationships Section II Preface 6. How Do I Love Thee? Let Me Text the Ways: Interfacing Intimacy [Cristina Bodinger-deUriarte] 7. La Familia in Digital Space and Face-to-Face: Millennial Latinx Navigating, and Reconfiguring Conceptions of Familismo [Cristina Bodinger-deUriarte and Gunnar Valgeirsson] 8. Is Unmediated More? When Physical Presence Does Not Equate to Digital Presence [Berge Apardian and Cristina Bodinger-deUriarte] 9. Interfacing Conflict: Advice Columns and Digital Life [Cristina Bodinger-deUriarte and Gunnar Valgeirsson with Sasha Santhoff] Section III. Virtual Agency and Digital Dystopia Section III Preface 10. Islands in the Stream: How Digital Music Piracy Became a Normal Activity [Daniel Okamura] 11. Community or Catharsis? Online Activism, Digital Community, and Social Agency [Berge Apardian] 12. Power and Money, Explaining the Rise of Digital Media through Surveillance Capitalism [Wai Kit Choi] 13. Knowing You Better than You Know Yourself: Manufacturing Perceptions [Michael Nitzani] SECTION IV. CAPPING IT OFF Section IV Preface 14. Why We Care: Netizenship and Informed Choice [Cristina Bodinger-deUriarte] 15. Annotated Methodology: Investigative Process and Research Reflections [Cristina Bodinger-deUriarte]

The image in art and `computer art'

Abstract: In this essay the author takes a cursory look at the increasing range of applications of computers to art and design practice and questions some of the assumptions that have been made about their use The proliferation of computer imagery in society as part of the video culture and its effects on our attitudes towards digital representation are emphasised This leads to a redefinition of the intimacy of the relationship between artist and art object Such issues contribute to the comparative study of digital media and physical/mechanical media and the computer’s impact on the creation and apprehension of imagery