Showing papers on "Digital media published in 2017"
TL;DR: In this paper, the authors present scientific evidence that there is no such thing as a digital native who is information-skilled simply because (s)he has never known a world that was not digital.
387 citations
TL;DR: This research examines how new technologies change the expression of moral outrage and its social consequences on digital media and online social networks.
Abstract: Moral outrage is an ancient emotion that is now widespread on digital media and online social networks. How might these new technologies change the expression of moral outrage and its social consequences?
253 citations
08 Mar 2017
TL;DR: Access to digital media is defined as the full process of appropriation of technology by users, which starts with motivation and attitudes and moves on to the process of finding physical access, which results in significant divides in media effects.
Abstract: Access to digital media is defined as the full process of appropriation of technology by users. It starts with motivation and attitudes and moves on to the process of finding physical access. Then, having learned sufficient digital skills, users will realize a particular frequency and diversity of usage of digital media. In all these phases significant divides are observed. After the year 2000 the importance of digital divides shifted from physical access to skills and usage. However, the main media effects of all these divides are unequal benefits and unequal participation in society.
Keywords:
digital media;
diversity;
information and communication technology;
media literacy;
public participation;
the concept
187 citations
Posted Content•
TL;DR: This article analyzed both mainstream and social media coverage of the 2016 United States presidential election and found that the majority of mainstream media coverage was negative for both candidates, but largely followed Donald Trump's agenda: when reporting on Hillary Clinton, coverage primarily focused on the various scandals related to the Clinton Foundation and emails.
Abstract: In this study, we analyze both mainstream and social media coverage of the 2016 United States presidential election. We document that the majority of mainstream media coverage was negative for both candidates, but largely followed Donald Trump’s agenda: when reporting on Hillary Clinton, coverage primarily focused on the various scandals related to the Clinton Foundation and emails. When focused on Trump, major substantive issues, primarily immigration, were prominent. Indeed, immigration emerged as a central issue in the campaign and served as a defining issue for the Trump campaign.
We find that the structure and composition of media on the right and left are quite different. The leading media on the right and left are rooted in different traditions and journalistic practices. On the conservative side, more attention was paid to pro-Trump, highly partisan media outlets. On the liberal side, by contrast, the center of gravity was made up largely of long-standing media organizations steeped in the traditions and practices of objective journalism.
Our data supports lines of research on polarization in American politics that focus on the asymmetric patterns between the left and the right, rather than studies that see polarization as a general historical phenomenon, driven by technology or other mechanisms that apply across the partisan divide.
The analysis includes the evaluation and mapping of the media landscape from several perspectives and is based on large-scale data collection of media stories published on the web and shared on Twitter.
183 citations
Book•
27 Nov 2017
TL;DR: In this paper, the authors discuss the political economy of new media, and the role of social media in the development of the new media economy and its role in the creation of communities.
Abstract: Chapter 1: Understanding New Media Introduction - Why Study the New Media? Why New Media? Digital Media Online Media New Media Technologies, Media and Society McLuhan Kittler Stiegler Castells Chapter 2: Globalization and the New Media Theories of Globalization World-Systems and Globalization Global Culture Global Society Globalization and the Network Society Capitalism and Globalization: Informational Capitalism Chapter 3: (Political) Economy and New Media Production and Consumption in Informational Capitalism Production and Employment in Informational Capitalism Critical Approaches: Virtual Class and Immaterial Labour Informational products and consumption The Political Economy of New Media New Media Production New Media Contents Using New Media Chapter 4: Consumption and Digital Divides The Global Internet Users and Divides What is the Digital Divide? Age and New Media Use Gender and New Media Use Race/Ethnicity and New Media Use Chapter 5: Politics and Citizenship Politicians and New Media: Politics as Usual? The Normalization Thesis Political Activism and New Media Net native activism Social movements and the internet Web 2.0 and Politics Blogs as Political Journalism Blogs Public Opinion and Political Action Blogging and Political Subjectivities Chapter 6: Security, Surveillance and Safety Society: Surveillance and Control Panopticon and Synopticon Surveillance and the expropriation of information Politics: Cyber-conflict, Terrorism and Security Hacking and/in War and Conflict New Media as Communication Tools in War and Conflict Economics: Fraud and Deception The 419 Scam Phishing and Spoofing Risk, Trust and Security: More Surveillance? Culture: Online Porn New Media and Sexual Aggression Responses: Surveillance Once Again Chapter 7: New Media and Journalism The Crisis of Journalism Time and Journalism Journalism and the Market Journalistic Autonomy Cultural Shifts The Internet and Journalism Changes in Journalism Media Organizations: Convergence, Multi-skilling Contents: Techological Affordances and Contents, News Narratives Consumption/Use of Online News: Producers Chapter 8: Mobile Media and Everyday Life Mapping Mobile Media Mobile Phone MP3 Player Wireless Internet Mobile Media: Politics and Society Mobile Politics Mobile Society and Culture Chapter 9: New Media and Identity Identity, the Self and the New Media Conceptualizing Identity and New Media Technologies of the self: blogging Gender Identities and New Media Theories of Gender and Technology Gendered Technologies Ethnic and Religious Identities in the New Media World Theorizing Ethnicity and Religion in the Network Society Race/Ethnicity Online Chapter 10: Socialities and Social Media Society and Community in the Age of the New Media Loss of Community? Networks and Sociality New Media Affordances and Changes in Sociality Networked Individualism Networked Individualism: An Evaluation Social Media and Sociality Social Media Definitions and Characteristics Research in Social Media Chapter 11: Games and Gaming The Political Economy of Games Games Industry: Size and Income Development, Production and Informationalized Labour Games: Contents, Narratives and Semiotic Power Genres Delta Force: Black Hawk Down - Exploring Games Narratives The Architecture and Structure of Games Gamers: Practices and Communities Games and Violence Games and Participatory Culture: Collaboration and Co-optation Chapter 12: The Future of the New Media The Story So Far: Emerging Trends Theories of the New Media New Media and the Economy Globalization and New Media Diffusion Politics Surveillance and Security Journalism Mobile Media Identity and Sociality Games and Gaming Thinking of the Future Technological Innovation Semantic Web The Social Life of Innovations New Media Governance Models of Governance
165 citations
TL;DR: In this paper, the authors propose a news story approach as an alternative way of mapping how news spreads through the media and compare this with a traditional analysis of time-series data.
Abstract: Intermedia agenda setting is a widely used theory to explain how content transfers between news media. The recent digitalization wave, however, challenges some of its basic presuppositions. We discuss three assumptions that cannot be applied to online and social media unconditionally: one, that media agendas should be measured on an issue level; two, that fixed time lags suffice to understand overlap in media content; and three, that media can be considered homogeneous entities. To address these challenges, we propose a “news story” approach as an alternative way of mapping how news spreads through the media. We compare this with a “traditional” analysis of time-series data. In addition, we differentiate between three groups of actors that use Twitter. For these purposes, we study online and offline media alike, applying both measurement methods to the 2014 Belgium election campaign. Overall, we find that online media outlets strongly affect other media that publish less often. Yet, our news story analysi...
159 citations
01 Jan 2017
TL;DR: The role of the media in the dissemination of populism is largely under-explored in the classical research literature dealing with populism (see, e.g., Canovan, 1981; Taggart, 2000) as discussed by the authors.
Abstract: European media systems have gone through major changes in the last few decades, and these changes have included increased opportunity structures for the dissemination of populist messages. Chapter 12 (‘Switzerland’) rightly states that the disappearance of the traditional party press, increased media ownership concentration, dependence on advertising, and a stronger orientation toward news values have worked in favor of a growing populist discourse. The newly established online media are seen as having a high afnity to populism’s rhetorical persuasion because both aim for the “quick kick/click” with a broad audience. As was stated in Chapter 1 in this volume, the role that the media play in the dissemination of populism is largely under-explored. In the classical research literature dealing with populism (see, e.g., Canovan, 1981; Taggart, 2000), communication and media are not addressed at all. When political scientists make the media their subject, they see the media mostly only as a neutral platform for populist leaders’ appearances and messages. One exception is Mudde (2007), who dedicates at least a few pages to this topic in his book Populist Radical Right Parties in Europe (pp. 248-253). He elaborates in particular on the assumption that tabloids and commercial television share a close relationship with populist communication.
157 citations
TL;DR: This paper found that older adults considered social support exchanged via digital media to be real support that cannot be dismissed as token, and they especially used and valued digital media for compani... older adults especially valued digital technology for compan...
Abstract: How do older adults mobilize social support, with and without digital media? To investigate this, we focus on older adults 65+ residing in the Toronto locality of East York, using 42 interviews lasting about 90 minutes done in 2013–2014. We find that digital media help in mobilizing social support as well as maintaining and strengthening existing relationships with geographically near and distant contacts. This is especially important for those individuals (and their network members) who have limited mobility. Once older adults start using digital media, they become routinely incorporated into their lives, used in conjunction with the telephone to maintain existing relationships but not to develop new ones. Contradicting fears that digital media are inadequate for meaningful relational contact, we found that these older adults considered social support exchanged via digital media to be real support that cannot be dismissed as token. Older adults especially used and valued digital media for compani...
150 citations
Book•
30 Mar 2017
TL;DR: In this article, the most significant research themes, methodological approaches and debates in the study of social media are addressed, covering everything from computational social science to sexual self-expression. And substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives.
Abstract: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. - Part 1: Histories And Pre-Histories - Part 2: Approaches And Methods - Part 3: Platforms, Technologies And Business Models - Part 4: Cultures And Practices - Part 5: Social And Economic Domains
146 citations
TL;DR: Two opposite approaches are described and an algorithmic solution that synthesizes the main concerns is proposed that raises awareness about concerns and opportunities for businesses that are currently on the quest to help automatically detecting fake news by providing web services, but who will most certainly, on the long term, profit from their massive usage.
143 citations
TL;DR: The results of this study demonstrate that the medium is the message, highlight the importance of archetypal structure, and help to build a better understanding of user generated content and the democratization of media.
TL;DR: Combining automatic tracking data and survey data from the same participants confirmed low levels of accuracy and tendencies of over-reporting and revealed biases due to a range of factors associated with the intensity of (actual) internet usage, propensity to multitask, day of reference, and the usage of mobile devices.
Abstract: Given the importance of survey measures of online media use for communication research, it is crucial to assess and improve their quality, in particular because the increasingly fragmented and ubiq...
TL;DR: Although both girls and boys experienced DDA at similar rates of frequency (with the exception of sexual coercion), girls reported that they were more upset by these behaviors.
TL;DR: In this article, the authors argue that the child represents a limit case of adult normative discourses about both rights and digital media practices, and harness the radical potential of the figure of the child to rethink (human and children's) rights in relation to the digital.
Abstract: Rights-based approaches to children’s digital media practices are gaining attention offering a framework for research, policy and initiatives that can balance children’s need for protection online with their capacity to maximize the opportunities and benefits of connectivity. But what does it mean to bring the concepts of the digital, rights and the child into dialogue? Arguing that the child represents a limit case of adult normative discourses about both rights and digital media practices, this article harnesses the radical potential of the figure of the child to rethink (human and children’s) rights in relation to the digital. In doing so, we critique the implicitly adult, seemingly invulnerable subject of rights common in research and advocacy about digital environments. We thereby introduce the articles selected for this special issue and the thinking that links them, in order to draw out the wider tensions and dilemmas driving the emerging agenda for children’s rights in the digital age.
TL;DR: In this article, a small-scale study employs the methods including interviewing and analysing the artefacts of three students selected from a purposive sample on a multimedia course, and the findings indicate that the three students have improved in terms of digital competence, digital usage and digital transformation regardless of their prior knowledge and levels of digital literacy.
Abstract: It is necessary to develop digital literacy skills with which students can communicate and express their ideas effectively using digital media The educational sectors around the world are beginning to incorporate digital literacy into the curriculum Digital storytelling, one of the possible classroom activities, is an approach which may help engage and motivate students to learn digital literacy skills To investigate this approach, the present small-scale study employs the methods including interviewing and analysing the artefacts of three students selected from a purposive sample on a multimedia course The findings indicate that the three students have improved in terms of three aspects of digital literacy skills, namely, digital competence, digital usage and digital transformation regardless of their prior knowledge and levels of digital literacy
TL;DR: Key topics of inquiry include the following: anxiety and depression associated with technology-based negative social comparison, anxiety resulting from lack of emotion-regulation skills because of substituted digital media use, social anxiety from avoidance of social interaction because of substitute digital media Use, anxiety because of worries about being inadequately connected, and anxiety, depression, and suicide as the result of cyberbullying and related behavior.
Abstract: There are growing concerns about the impact of digital technologies on children's emotional well-being, particularly regarding fear, anxiety, and depression. The 2 mental health categories of anxiety and depression will be discussed together because there is significant symptom overlap and comorbidity. Early research has explored the impact of traditional media (eg, television, movies) on children's acute fears, which can result in anxieties and related sleep disturbances that are difficult to remedy. More recent research deals with the interactive nature of newer media, especially social media, and their impacts on anxiety and depression. Key topics of inquiry include the following: anxiety and depression associated with technology-based negative social comparison, anxiety resulting from lack of emotion-regulation skills because of substituted digital media use, social anxiety from avoidance of social interaction because of substituted digital media use, anxiety because of worries about being inadequately connected, and anxiety, depression, and suicide as the result of cyberbullying and related behavior. A growing body of research confirms the relationship between digital media and depression. Although there is evidence that greater electronic media use is associated with depressive symptoms, there is also evidence that the social nature of digital communication may be harnessed in some situations to improve mood and to promote health-enhancing strategies. Much more research is needed to explore these possibilities.
27 Sep 2017
TL;DR: It is concluded that virtual reality is an ensemble of technological innovations, but also a concept, and models to link it with the latest in other domains such as UX (user experience), interaction design are proposed.
Abstract: Today, virtual reality and immersive environments are lines of research which can be applied to numerous scientific and educational domains. Immersive digital media needs new approaches regarding its interactive and immersive features, which means the design of new narratives and relationships with users. Additionally, ICT (information and communication theory) evolves through more immersive and interactive scenarios, it being necessary to design and conceive new forms of representing information and improving users’ interaction with immersive environments. Virtual reality and technologies associated with the virtuality continuum, such as immersive and digital environments, are emerging media. As a medium, this approach may help to build and represent ideas and concepts, as well as developing new languages. This review analyses the cutting-edge expressive, interactive and representative potential of immersive digital technologies. It also considers future possibilities regarding the evolution of these immersive technologies, such as virtual reality, in coming years, in order to apply them to diverse scientific, artistic or informational and educational domains. We conclude that virtual reality is an ensemble of technological innovations, but also a concept, and propose models to link it with the latest in other domains such as UX (user experience), interaction design. This concept can help researchers and developers to design new experiences and conceive new expressive models that can be applied to a wide range of scientific lines of research and educational dynamics.
TL;DR: In this article, the role of social media in women's self-starter careers has been explored in a series of interviews with 22 women working in digital media/creative fields.
Abstract: The profound growth of independent employment in post-industrial economies has paralleled a vibrant ethos of self-enterprise – one captured by the prodding assertion that ‘we’re all entrepreneurs now.’ Amidst ubiquitous technologies of production, distribution, and promotion, the ideal of entrepreneurialism has taken on a political valance: that is, individuals are ostensibly ‘empowered’ to pursue their passion projects in digital environments. This project brings gender politics to the fore of contemporary discourses of online entrepreneurship. We draw upon in-depth interviews with 22 independently employed female professionals, the majority of whom work in digital media/creative fields, to understand the role of social media in their self-starter careers. Many interviewees were compelled to develop and present online personae that conformed to traditional prescriptions for femininity – a quandary that we term the digital double bind. An updated version of the career impasse that female workers f...
TL;DR: In this paper, VR devices are employed to provide not only a simple visualization but also an immersive experience for digitally reconstructed heritage scenarios, which can be used to interact and navigate in a complex 3D or 4D (temporal) archaeological scene as well as to have access to digital media contents of several MB of size.
TL;DR: In this paper, a comparative study of the United States, Brazil and Argentina explores what values and topics present in news shared online predict audience interaction on social media, and shows that the former lean more toward government-related news and conflict/controversy news values than online native media.
Abstract: Audiences play a fundamental role in disseminating and evaluating news content, and one of the big questions facing news organizations is what elements make content viral in the digital environment. This comparative study of the United States, Brazil and Argentina explores what values and topics present in news shared online predict audience interaction on social media. Findings shed light on what news values and topics trigger more audience responses on Facebook and Twitter. At the same time, a comparison between popular content produced by traditional media versus online-native media reveals that the former lean more toward government-related news and conflict/controversy news values than online native media. Brazilian stories prompted more social media interactivity than content from the United States or Argentina. Through content analysis, this study contributes to improving our understanding of audiences’ news values preferences on social networks. It also helps us to recognize the role of users’ onl...
TL;DR: Digital vigilantism is a user-led violation of privacy that not only transcends online/offline distinctions but also complicates relations of visibility and control between police and the public as mentioned in this paper.
Abstract: This paper considers an emerging practice whereby citizen’s use of ubiquitous and domesticated technologies enable a parallel form of criminal justice. Here, weaponised visibility supersedes police intervention as an appropriate response. Digital vigilantism is a user-led violation of privacy that not only transcends online/offline distinctions but also complicates relations of visibility and control between police and the public. This paper develops a theoretically nuanced and empirically grounded understanding of digital vigilantism in order to advance a research agenda in this area of study. In addition to literature on vigilantism and citizen-led violence, this paper draws from key works in surveillance (Haggerty and Ericsson, British Journal of Sociology, 51, 605–622, 2000) as well as visibility studies (Brighenti 2007; Goldsmith, British Journal of Criminology, 50(5), 914–934, 2010) in order to situate how digital media affordances and cultures inform both the moral and organisational dimensions of digital vigilantism. Digital vigilantism is a process where citizens are collectively offended by other citizen activity, and coordinate retaliation on mobile devices and social platforms. The offending acts range from mild breaches of social protocol to terrorist acts and participation in riots. The vigilantism includes, but is not limited to a ‘naming and shaming’ type of visibility, where the target’s home address, work details and other highly sensitive details are published on a public site (‘doxing’), followed by online as well as embodied harassment. The visibility produced through digital vigilantism is unwanted (the target is typically not soliciting publicity), intense (content like text, photos and videos can circulate to millions of users within a few days) and enduring (the vigilantism campaign may be top search item linked to the target, and even become a cultural reference). Such campaigns also further a merging of digital and physical spaces through the reproduction of localised and nationalist identities (through ‘us/them’ distinctions) on global digital platforms as an impetus for privacy violations and breaches of fundamental rights.
Book•
08 Nov 2017
TL;DR: Fake News: Falsehood, fabrication and fantasy in journalism examines the causes and consequences of the fake news phenomenon now sweeping the world’s media and political debates as mentioned in this paper, and presents fake news not as a cultural issue in isolation but rather as arising from, and contributing to, significant political and social trends in twenty-first century societies.
Abstract: Fake News: Falsehood, fabrication and fantasy in journalism examines the causes and consequences of the ‘fake news’ phenomenon now sweeping the world’s media and political debates. Drawing on three decades of research and writing on journalism and news media, the author engages with the fake news phenomenon in accessible, insightful language designed to bring clarity and context to a complex and fast-moving debate.
The author presents fake news not as a cultural issue in isolation but rather as arising from, and contributing to, significant political and social trends in twenty-first century societies. Chapters identify the factors which have laid the groundwork for fake news’ explosive appearance at this moment in our globalised public sphere. These include the rise of relativism and the crisis of objectivity, the role of digital media platforms in the production and consumption of news, and the growing drive to produce online content which attracts users and generates revenue.
TL;DR: The topic of how personal digital data and their circulations can be made more perceptible and therefore interpretable to people with the use of three-dimensional materialisations is explored.
Abstract: People’s encounters and entanglements with the personal digital data that they generate is a new and compelling area of research interest in this age of the ascendancy of digital data. Masses of pe...
TL;DR: In this article, a large-scale intermedia agenda-setting analysis examines U.S. online media sources for 2015 and finds that media agendas were highly homogeneous and reciprocal.
Abstract: This large-scale intermedia agenda–setting analysis examines U.S. online media sources for 2015. The network agenda–setting model showed that media agendas were highly homogeneous and reciprocal. O...
TL;DR: In this paper, the authors focus on the concept of Algorithmic Journalism on the basis of natural language generation and provide a framework to identify and discuss ethical issues in professional journalism.
Abstract: With the institutionalization of algorithms as content creators, professional journalism is facing transformation and novel ethical challenges. This article focuses on the concept of Algorithmic Journalism on the basis of natural language generation and provides a framework to identify and discuss ethical issues. The analysis builds on the moral theories of deontology, utilitarianism, virtue ethics, and contractualism, and remaps the ethical discussion for Algorithmic Journalism at the intersection of digital media ethics and cyber ethics. In order to capture the whole range of potential shifts and challenges in journalism ethics, the article combines the ethical multi-layer system of responsibility by Purer with the classification of journalism by Weischenberg, Malik, and Scholl on an organizational, professional/individual, and social/audience sphere. This analytical framework is then complemented with attributes derived from the technical potential of Algorithmic Journalism. As a result, the analysis u...
Book•
18 Aug 2017TL;DR: Lupton as mentioned in this paper considers how self-tracking devices change the patient-doctor relationship, and how the digitisation and gamification of healthcare through apps and other software affects the way we perceive and respond to our bodies.
Abstract: The rise of digital health technologies is, for some, a panacea to many of the medical and public health challenges we face today. This is the first book to articulate a critical response to the techno-utopian and entrepreneurial vision of the digital health phenomenon. Deborah Lupton, internationally renowned for her scholarship on the sociocultural and political aspects of medicine and health as well as digital technologies, addresses a range of compelling issues about the interests digital health represents, and its unintended effects on patients, doctors and how we conceive of public health and healthcare delivery.
Bringing together social and cultural theory with empirical research, the book challenges apolitical approaches to examine the impact new technologies have on social justice, and the implication for social and economic inequalities. Lupton considers how self-tracking devices change the patient-doctor relationship, and how the digitisation and gamification of healthcare through apps and other software affects the way we perceive and respond to our bodies. She asks which commercial interests enable different groups to communicate more widely, and how the personal data generated from digital encounters are exploited. Considering the lived experience of digital health technologies, including their emotional and sensory dimensions, the book also assesses their broader impact on medical and public health knowledges, power relations and work practices.
Relevant to students and researchers interested in medicine and public health across sociology, psychology, anthropology, new media and cultural studies, as well as policy makers and professionals in the field, this is a timely contribution on an important issue.
TL;DR: In this article, the authors explore the subject of practice-based research, its application in the creative arts and its role in generating new forms of knowledge in the context of the PhD.
Abstract: This article explores the subject of practice-based research, its
application in the creative arts and its role in generating new forms of
knowledge in the context of the PhD. Our aim is to provide more clarity
about the nature of practice-based research, the approach we advocate
and how it contributes to new knowledge that can be shared and
scrutinized in a form that is both accessible and rich in its representation
of the full scope of creative arts research. We draw on examples
spanning over 35 years of experience in supervising interdisciplinary
PhD research programs in the arts, design and digital media.
TL;DR: In this paper, the relevance of the concept of "mediatization" for understanding the contemporary field of fashion and its relation to digital media has been discussed, and it is argued that the mediatization of fashion reaches out to ordinary practices of the self, a mediatized self.
Abstract: This article shows the relevance of the concept of “mediatization” for understanding the contemporary field of fashion and its relation to digital media. It first gives an overview of definitions of mediatization. It then shows that the production of fashion, such as the staging of catwalk shows and the design of collections, is being molded by and for the media, as is its retailing. Finally, the article discusses the relation between the wearing of cosmetics and the use of digital cameras in the fashioning of the self to argue that the mediatization of fashion reaches out to ordinary practices of the self, a mediatized self.
TL;DR: There is evidence to support public health interventions to restrict the commercial promotion of alcohol in digital media, especially measures to protect children and youth.
Abstract: BACKGROUND AND AIMS: The rising use of digital media in the last decade, including social networking media and downloadable apps, has created new opportunities for marketing a wide range of goods and services, including alcohol products. This paper aims to review the evidence in order to answer a series of policy-relevant questions: Does alcohol marketing through digital media influence drinking behaviour or increases consumption? What methods of promotional marketing are used, and to what extent? What is the evidence of marketing code violations and especially of marketing to children? METHOD AND FINDINGS: A search of scientific, medical and social journals and authoritative grey literature identified 47 relevant papers (including 14 grey literature documents). The evidence indicated (i) that exposure to marketing through digital media was associated with higher levels of drinking behaviour; (ii) that the marketing activities make use of materials and approaches that are attractive to young people and encourage interactive engagement with branded messaging; and (iii) there is evidence that current alcohol marketing codes are being undermined by alcohol producers using digital media. CONCLUSIONS: There is evidence to support public health interventions to restrict the commercial promotion of alcohol in digital media, especially measures to protect children and youth.This article is protected by copyright. All rights reserved. Language: en