Digital media

About: Digital media is a research topic. Over the lifetime, 17508 publications have been published within this topic receiving 266693 citations. The topic is also known as: machine-readable data.

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

Abstract: Foreword by Robert Scoble. Welcome to the Second Edition of the New Rules. Second Edition. Introduction. The New Rules. Trying to Write Like a Blog, But in a Book. Showcasing Innovative Marketers. I How the Web Has Changed the Rules of Marketing and PR. 1 The Old Rules of Marketing and PR Are Ineffective in an Online World. Advertising: A Money Pit of Wasted Resources. One-Way Interruption Marketing Is Yesterday's Message. The Old Rules of Marketing. Public Relations Used to Be Exclusively about the Media. Public Relations and Third-Party Ink. Yes, the Media Are Still Important. Press Releases and the Journalistic Black Hole. The Old Rules of PR. Learn to Ignore the Old Rules. 2 The New Rules of Marketing and PR. The Long Tail of Marketing. Tell Me Something I Don't Know, Please. Bricks-and-Mortar News. Advice from the Company President. The Long Tail of PR. The New Rules of Marketing and PR. The Convergence of Marketing and PR on the Web. 3 Reaching Your Buyers Directly. The Right Marketing in a Wired World. Let the World Know about Your Expertise. Develop Information Your Buyers Want to Consume. Buyer Personas: The Basics. Think Like a Publisher. Tell Your Organization's Story Directly. Know the Goals and Let Content Drive Action. Content and Thought Leadership. II Web-Based Communications to Reach Buyers Directly. 4 Social Media and Your Targeted Audience. What Is Social Media, Anyway? Social Media Is a Cocktail Party. Facebook Group Drives 15,000 People to Singapore Tattoo Show. The New Rules of Job Search. How David Murray Found a New Job via Twitter. Insignificant Backwaters or Valuable Places to Connect? Your Best Customers Participate in Online Forums-So Should You. Your Space in the Forums. Wikis, Listservs, and Your Audience. Creating Your Own Wiki. 5 Blogs: Tapping Millions of Evangelists to Tell Your Story. Blogs, Blogging, and Bloggers. Understanding Blogs in the World of the Web. The Four Uses of Blogs for Marketing and PR. Monitor Blogs-Your Organization's Reputation Depends on It. Comment on Blogs to Get Your Viewpoint Out There. Work with the Bloggers Who Talk about You. How to Reach Bloggers Around the World. Do You Allow Employees to Send E-Mail? How about Letting Them Blog? Breaking Boundaries: Blogging at McDonald's. The Power of Blogs. Get Started Today. 6 Audio and Video Drive Action. Digging Digg Video. What University Should I Attend. The Best Job in the World. Audio Content Delivery Through Podcasting. Putting Marketing Back in Musicians' Control. Podcasting: More Than Just Music. Grammar Girl Podcast. 7 The New Rules of News Releases. News Releases in a Web World. The New Rules of News Releases. If They Find You, They Will Come. Driving Buyers into the Sales Process. Reach Your Buyers Directly. 8 Going Viral: The Web Helps Audiences Catch the Fever. Minty-Fresh Explosive Marketing. Monitoring the Blogosphere for Viral Eruptions. Creating a World Wide Rave. Rules of the Rave. Film Producer Creates a World Wide Rave by Making Soundtrack Free for Download. Viral Buzz for Fun and Profit. The Virgin Mary Grilled Cheese Sandwich and Jerry Garcia's Toilet. Clip This Coupon for $1 Million Off Ft. Myers, FL Home. When You Have Explosive News, Make It Go Viral. 9 The Content-Rich Web Site. Political Advocacy on the Web. Content: The Focus of Successful Web Sites. Reaching a Global Marketplace. Putting It All Together with Content. Great Web Sites: More Art Than Science. III Action Plan for Harnessing the Power of the New Rules. 10 You Are What You Publish: Building Your Marketing and PR Plan. What Are Your Organization's Goals? Buyer Personas and Your Organization. The Buyer Persona Profile. Reaching Senior Executives. The Importance of Buyer Personas in Web Marketing. In Your Buyers' Own Words. What Do You Want Your Buyers to Believe? Developing Content to Reach Buyers. Obama for America. Stick to Your Plan. 11 Online Thought Leadership to Brand Your Organization as a Trusted Resource. Developing Thought Leadership Content. Forms of Thought Leadership Content. How to Create Thoughtful Content. Write What You Know. Leveraging Thought Leaders Outside of Your Organization. How Much Money Does Your Buyer Make? 12 How to Write for Your Buyers. An Analysis of Gobbledygook. Poor Writing: How Did We Get Here? Effective Writing for Marketing and PR. The Power of Writing Feedback (from Your Blog). 13 How Web Content Influences the Buying Process. Segmenting Your Buyers. Elements of a Buyer-Centric Web Site. Using RSS to Deliver Your Web Content to Targeted Niches. Link Content Directly into the Sales Cycle. A Friendly Nudge. Close the Sale and Continue the Conversation. An Open-Source Marketing Model. 14 Social Networking Sites and Marketing. Television's Eugene Mirman is Very Nice and Likes Seafood. Facebook: Not Just for Students. Check Me Out on MySpace. Tweet Your Thoughts to the World. Social Networking and Personal Branding. Connecting with Fans. How Amanda Palmer Made $11,000 on Twitter in Two Hours. Which Social Networking Site is Right for You? You Can't Go to Every Party, So Why Even Try? Optimizing Social Networking Pages. Start a Movement. 15 Blogging to Reach Your Buyers. What Should You Blog About? Blogging Ethics and Employee Blogging Guidelines. Blogging Basics: What You Need to Know to Get Started. Pimp Out Your Blog. Building an Audience for Your New Blog. Tag, and Your Buyer Is It. Fun with Sharpies (and Sharpie Fans). Blogging Outside of North America. What Are You Waiting For? 16 Video and Podcasting Made, Well, as Easy as Possible. Video and Your Buyers. A Flip Video Camera in Every Pocket. Getting Started with Video. Knifing the Competition ... and It's All Caught on Video. Podcasting 101. My Audio Is Your Podcast. 17 How to Use News Releases to Reach Buyers Directly. Developing Your News Release Strategy. Publishing News Releases through a Distribution Service. Reaching Even More Interested Buyers with RSS Feeds. Simultaneously Publishing Your News Releases to Your Web Site. The Importance of Links in Your News Releases. Focus on the Keywords and Phrases Your Buyers Use. Include Appropriate Social Media Tags. If It's Important Enough to Tell the Media, Tell Your Clients and Prospects, Too! 18 The Online Media Room: Your Front Door for Much More Than the Media. Your Online Media Room as (Free) Search Engine Optimization. Best Practices for Online Media Rooms. An Online Media Room to Reach Journalists, Customers, Bloggers, and Employees. Really Simple Marketing: The Importance of RSS Feeds in Your Online Media Room. 19 The New Rules for Reaching the Media. Nontargeted, Broadcast Pitches Are Spam. The New Rules of Media Relations. Blogs and Media Relations. Launching Ideas with the U.S. Air Force. How to Pitch the Media. 20 Search Engine Marketing. Making the First Page on Google. Search Engine Optimization. The Long Tail of Search. Carve Out Your Own Search Engine Real Estate. Web Landing Pages to Drive Action. Search Engine Marketing in a Fragmented Business. 21 Make It Happen. Getting the Help you Need (and Rejecting What You Don't). Great for Any Organization. Now It's Your Turn. Acknowledgments for the Second Edition. Index. About the Author. Preview: World Wide Rave. Preview: The New Rules of Social Media book series.

Art of the digital age

Abstract: An essential guide for everyone interested in culture and creativity in the digital world.The impact of digital technology has radically transformed traditional activities such as painting and sculpture, while entirely new forms, such as net art, digital installation, and virtual reality, have emerged as recognized artistic practices. Digital artists themselves are often pushing the boundaries of artistic expression and exploring some of the most urgent social and political issues facing humankind today.The first major illustrated survey of the field, Art of the Digital Age presents the work of over one hundred artists from around the world. Following an introduction that traces the history of digital art, the book goes on to consider its diverse genres, from digital imaging, installation, and animation to software and net art. Each chapter illustrates key works by both established and emerging figures, while personal statements from the artists offer revealing insights into their inspirations and methods.A comprehensive reference section that includes a year-by-year timeline of breakthroughs in digital art, an extensive bibliography, a list of artists' websites and online projects, and a glossary of digital terms complete this indispensable assessment of art in the new millennium. 232 illustrations, 218 in color.

Method and system for sharing digital media content

Abstract: Methods and systems for generating and sharing media clips are described. Consistent with some embodiments, while a selection of digital media content (e.g., a movie, television program, audio track, and so on) is being presented at a media player, a user creates one or more sets of waypoints (e.g., time markers) that define the boundaries (e.g., beginning and end) of one or more media clips. These waypoints are communicated from one media player device to another, enabling the receiving media player device to retrieve and play back the media clips from a source other than the media player device where the waypoints were generated.

Knowledge Management and E-Learning

Abstract: The rapidly growing demand for online courses and supporting technology has resulted in a plethora of structural and functional changes and challenges for universities and colleges. These changes have led many distance education providers to recognize the value of understanding the fundamental concepts of both e-learning and knowledge management (KM)including the e-learning economic model and how to change the current culture of delivery system providers. Supplying a complete examination of the synergy between KM and e-learning, Knowledge Management and E-Learning begins by considering KM practices, techniques, and methodologies in e-learning. These chapters explain how knowledge capture, retention, transfer, and sharing can help enhance the e-learning experience. Edited and written by leading authorities in the fields of knowledge management and e-learning, the book contains international case studies that illustrate the applications of KM to e-learning in businesses, government agencies, and universities in the United States, Canada, Mexico, United Kingdom, Europe, and Asia. The text is divided into four parts: Setting the Stage Methodologies and Techniques Case Studies and Applications Industry Perspectives This groundbreaking reference discusses the use of digital media engagement and social media to enhance the e-learning experience through the ability to share knowledge among various communities and individuals. It details key KM and social networking methodologies, trends, and technologies. The text concludes with a summary of current and emerging trends by those at the forefront of this rapidly evolving field.

Underage Access to Online Alcohol Marketing Content: A YouTube Case Study

Abstract: AIMS: With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media sites. The current study sought to determine whether alcohol companies were implementing the self-imposed mandates that they have developed for online marketing. Specifically, we examined whether alcohol companies were implementing effective strategies that would prevent persons under the minimum legal drinking age in the USA from accessing their content on YouTube. METHODS: We assessed 16 alcohol brands (beer and liquor) associated with the highest prevalence of past 30 day underage alcohol consumption in the USA. Fictitious YouTube user profiles were created and assigned the ages of 14, 17 and 19. These profiles then attempted to access and view the brewer-sponsored YouTube channels for each of the 16 selected brands. RESULTS: Every underage profile, regardless of age, was able to successfully subscribe to each of the 16 (100%) official YouTube channels. On average, two-thirds of the brands' channels were successfully viewed (66.67%). CONCLUSION: Alcohol industry provided online marketing content is predominantly accessible to underage adolescents. Thus, brewers are not following some of the self-developed and self-imposed mandates for online advertising by failing to implement effective age-restriction measures (i.e. age gates). Language: en