Topic
Digital media
About: Digital media is a research topic. Over the lifetime, 17508 publications have been published within this topic receiving 266693 citations. The topic is also known as: machine-readable data.
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24 Jul 1998
TL;DR: Small, electronically tagged wooden blocks that serve as physical icons (“phicons”) for the containment, transport, and manipulation of online media are presented, providing seamless gateways between tangible and graphical interfaces.
Abstract: We present a tangible user interface based upon mediaBlocks: small, electronically tagged wooden blocks that serve as physical icons (“phicons”) for the containment, transport, and manipulation of online media. MediaBlocks interface with media input and output devices such as video cameras and projectors, allowing digital media to be rapidly “copied” from a media source and “pasted” into a media display. MediaBlocks are also compatible with traditional GUIs, providing seamless gateways between tangible and graphical interfaces. Finally, mediaBlocks act as physical “controls” in tangible interfaces for tasks such as s equencing collections of media elements. CR Categories and Subject Descriptors: H.5.2 [User Interfaces] Input devices and strategies; H.5.1 [Multimedia Information Systems] Artificial, augmented, and virtual realities Additional Keywords: tangible user interface, tangible bits, phicons, physical constraints, ubiquitous compu ting
327 citations
01 Jan 2012
TL;DR: In this article, a model of strategic public relations and suggestions for the use of digital media in each phase of this model are presented. But, the authors do not address the problem that many practitioners are using the new media in the same way they used the old, as a means of dumping messages on the general population rather than as a strategic means of interacting with publics and bringing information from the environment into organizational decision-making.
Abstract: Although the attention being paid to the new digital media may be the latest fad in public relations, these new media have the potential to make the profession more global, strategic, two-way and interactive, symmetrical or dialogical, and socially responsible. However, many practitioners are using the new media in the same ways they used the old—as a means of dumping messages on the general population rather than as a strategic means of interacting with publics and bringing information from the environment into organisational decision-making. For public relations to fully use digital media, practitioners and scholars must reinstitutionalise public relations as a behavioural, strategic management paradigm rather than as a symbolic, interpretive paradigm. This article provides a model of strategic public relations and offers suggestions for the use of digital media in each phase of this model.
321 citations
Book•
14 Feb 2011
TL;DR: Lievrouw and Heemsbergen as mentioned in this paper present a well read and written introduction to the socio-political histories, purposes and forms of Alternative and Activist New Media (AANM).
Abstract: Reviewed by Luke Heemsbergen Polity Press, 2011, 294 pp., 9780745641843, 29.95 (paperback) Lievrouw’s addition to Polity’s Digital Media and Society series offers a well read and written introduction to the socio-political histories, purposes and forms of Alternative and Activist New Media (AANM). It also reiterates the author’s theoretical explanation of mediation while categorising emerging ‘genres’ of new activist/alternative media by their purposes and means. It is this latter genre study that somewhat complicates the means and purposes of the aggregate work.
319 citations
Journal Article•
TL;DR: In this article, the role of political advertising, the Internet, and political discussion in civic and political life has been investigated, and an O-S-R-O-R (orientationsstimuli-reasoning-orientations-responses) framework has been proposed.
Abstract: Political communication researchers have devoted a great deal of attention to the role of political advertising, the Internet, and political discussion in civic and political life. In this article, we integrate and extend this research by developing a campaign communication mediation model of civic and campaign participation. Two data sets are merged for this inquiry: (a) content-coded ad-buy data on the placement of campaign messages on a market-by-market and program-by-program basis and (b) a national panel study concerning patterns of traditional and digital media consumption and levels of civic and campaign participation. Exposure to televised campaign advertising is estimated by developing an algorithm based on the market and program placement of specific ads and geocoded survey respondents’ viewing of certain categories of television content in which these ads were concentrated. Structural equation models reveal that advertising exposure drives online news use in ways that complement conventional news influences on political discussion and political messaging. However, campaign exposure emphasizing ‘‘attack’’ messages appears to diminish information seeking motivations via broadcast and print media, yet only indirectly and weakly suppresses participation in civic and political life. Further, alternative specifications reveal that our original model produces the best fit, empirically and theoretically. We use these insights to propose an O-S-R-O-R (orientations-stimuli-reasoning-orientations-responses) framework as an alternative to the longstanding O-S-O-R model in communication and social psychology.
316 citations
316 citations