Digital media

About: Digital media is a research topic. Over the lifetime, 17508 publications have been published within this topic receiving 266693 citations. The topic is also known as: machine-readable data.

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

Abstract: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Health promotion in the digital era: a critical commentary

Abstract: A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.

Digital storytelling, mediatized stories : self-representations in new media

Abstract: Recent years have seen amateur personal stories, focusing on «me, flourish on social networking sites and in digital storytelling workshops. The resulting digital stories could be called «mediatized stories. This book deals with these self-representational stories, aiming to understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media. Its approach is interdisciplinary, exploring how the mediation or mediatization processes of digital storytelling can be grasped and offering a sociological perspective of media studies and a socio-cultural take of the educational sciences. Aesthetic and literary perspectives on narration as well as questioning from an informatics perspective are also included.

Digital Rights Management: Business and Technology

Abstract: From the Publisher: Digital rights management, or DRM, is a set of business models and technologies that enables you to protect - and profit from - your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards - and offer sound, practical advice on how to match your needs with the right DRM products, services and vendors. Author Biography: Bill Rosenblatt is president of GiantSteps/Media Technology Strategies, a consulting firm (www.giantstepsmts.com) whose clients include content providers, digital media technology companies, and investment firms. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as content management, rights management, streaming media, and cross-media publishing, and he provides technology vendors with market strategy, business development, and product management services. Before founding GiantSteps, Bill was chief technology officer of Fathom, an online content and education company backed by Columbia University and other scholarly institutions. He has been a technology and new media executive at McGraw-Hill and Times Mirror Company, and he served as manager of strategic marketing for media and publishing at Sun Microsystems. He was also one of the architects of the Digital Object Identifier (DOI), a digital rights management related standard. Bill is a frequent speaker and writer on media technology topics. He is the author of several technical books and has written articles for EContent magazine, Salon, CNN Interactive, Journal of Electronic Publishing, and other periodicals. He is president of Princeton Broadcasting Service, Inc., a member of the Software & Information Industry Association (SIIA) Digital Rights Management Working Group, and a member of the advisory boards of Seybold Seminars and several startup companies. Bill holds degrees from Princeton University and the University of Massachusetts. He lives in New York City. Bill Trippe is president of New Millennium Publishing (www.nmpub.com), a Boston-based consulting practice formed in 1997. Bill has more than twenty years of technical and management experience in electronic publishing, content management, and SGML/XML and related technologies. He brings a unique blend of strategic and hands-on knowledge of the products and trends that are shaping the publishing and content technology marketplace. In addition to his role at New Millennium, Bill is associate editor of The Gilbane Report, the XML columnist for Transform, and a regular contributor to the magazine EContent. Stephen Mooney is founder of Stephen Mooney & Associates, a consulting company advising technology providers, rightsholders, aggregators, and others on new approaches to intellectual property licensing. Steve has more than fifteen years of consulting, negotiating, sales and licensing experience in the publishing and information industries. He concluded numerous license agreements with Fortune 500 corporations while with Copyright Clearance Center, and was vice president of business development at Yankee Rights Management. He chairs several standards committees, including DOI-EB (Digital Object Identifier for E-Books), the Identifier Working Group of the Open E-Book Forum (OEBF), and the SIIA DRM Working Group. He is a regular speaker at conferences on rights management issues. Steve is admitted to the bar in New York and Massachusetts.

Copying and Copyright

Abstract: Today most newly created textual, photographic, audio and video content is available in digital form. Even older content that was not “born digital” can relatively easily be converted to machine-readable formats. At the same time, the world has become more networked, making it easy to transfer digital content from one person to another. The combination of technological progress in both digitization and computer networking has been a challenge for traditional ways of managing intellectual property. Some observers have even questioned whether current models for intellectual property can or should survive in a digital world. For example, there is widespread concern about piracy of popular music and film, both via the network and via bootleg CDs and DVDs. There is also concern about the economic viability of the current model for scholarly publication or, for that matter, traditional forms of publishing such as newspapers and TV network news. These developments have led to a revival of interest in the economics of copying and copyright. In this brief review, we examine some of the economic issues in this area and describe some of the insights that have emerged from this work. We end with some reflections on alternative business models for provision of creative works. Readers interested in additional discussion of some of the unique challenges associated with digital media might begin with National Academy of Sciences (2000), Maxwell (2004) and Musick (2004).