Topic
Digital signage
About: Digital signage is a research topic. Over the lifetime, 1285 publications have been published within this topic receiving 7476 citations. The topic is also known as: Digital signage.
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11 May 2009
TL;DR: It is shown how audience expectations towards what is presented on public displays can correlate with their attention towards these displays and possible solutions to overcome this "Display Blindness" and increase audience attention towards public displays are proposed.
Abstract: In this paper we show how audience expectations towards what is presented on public displays can correlate with their attention towards these displays. Similar to the effect of Banner Blindness on the Web, displays for which users expect uninteresting content (e.g. advertisements) are often ignored. We investigate this effect in two studies. In the first, interviews with 91 users at 11 different public displays revealed that for most public displays, the audience expects boring advertisements and so ignores the displays. This was exemplified by the inclusion of two of our own displays. One, the iDisplay, which showed information for students, was looked at more often than the other (MobiDiC) which showed coupons for shops. In a second study, we conducted repertory grid interviews with 17 users to identify the dimensions that users believe to influence whether they look at public displays. We propose possible solutions to overcome this "Display Blindness" and increase audience attention towards public displays.
303 citations
Patent•
17 Apr 2012
TL;DR: In this article, a display device attachable to a shopping cart, including a communication module configured to receive information on a specific product from a digital device displaying at least one or more products; a code reader configured to read code information attached to a random product selected from the at least 1 or more items; a display module; and a controller configured to compare the code information of a product recognized by the code reader with the received information on the specific product, and to control the display module to either display a guide message that the compared code information and the received messages are identical or a
Abstract: A display device attachable to a shopping cart, and including a communication module configured to receive information on a specific product from a digital device displaying at least one or more products; a code reader configured to read code information attached to a random product selected from the at least one or more products; a display module; and a controller configured to compare the code information of a product recognized by the code reader with the received information on the specific product, and to control the display module to either display a guide message that the compared code information and the received information are identical or a guide message indicating the compared code information and the received information are not identical.
225 citations
Patent•
06 Aug 2004
TL;DR: In this paper, a system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided, and a method for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist.
Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.
181 citations
TL;DR: In this article, a survey of mall consumers reported that digital signage has a significant, positive, total effect on approach behaviors, mediated by positive affect and perception of mall environment, which predicts the effectiveness of vivid moving visual images as atmospheric stimuli.
160 citations
TL;DR: In this article, the authors investigate the role of digital signage as an experience provider in retail spaces and demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers' experiential processing route.
126 citations