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Showing papers on "Dynamic pricing published in 1982"


Journal ArticleDOI
TL;DR: In this paper, the authors compare the effect of myopic pricing versus multi-period pricing and show that the myopic price is always less than the myopically optimal price when taken in conjunction with the experience curve cost function.
Abstract: The experience curve phenomenon of falling marginal costs associated with accumulated output or production experience has given rise to dynamic pricing models. Optimal pricing policies will depend upon the nature of the dynamic demand and cost functions. In this note we shall show that the demand function employed by Bass Bass, F. M. 1980. The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations. J. Bus.53 July S51--S67. when taken in conjunction with the experience curve cost function leads to a multiperiod pricing strategy which is always less than the myopically optimal price. Further, we present a dynamic programming algorithm for the multiperiod strategy in which we have explored the effects on discounted profits of myopic pricing versus multiperiod pricing. The results of this comparison may, to some, be somewhat surprising and may have managerial significance.

110 citations