Dynamic pricing

About: Dynamic pricing is a research topic. Over the lifetime, 4144 publications have been published within this topic receiving 91390 citations. The topic is also known as: surge pricing & demand pricing.

Parking space management via dynamic performance-based pricing

Abstract: In congested urban areas, it remains a pressing challenge to reduce unnecessary vehicle circling for parking while at the same time maximize parking space utilization. In observance of new information technologies that have become readily accessible to drivers and parking agencies, we develop a dynamic non-cooperative bi-level model (i.e. Stackelberg leader-follower game) to set parking prices in real-time for effective parking access and space utilization. The model is expected to fit into an integrated parking pricing and management system, where parking reservations and transactions are facilitated by sensing and informatics infrastructures, that ensures the availability of convenient spaces at equilibrium market prices. It is shown with numerical examples that the proposed dynamic parking pricing model has the potential to virtually eliminate vehicle circling for parking, which results in significant reduction in adverse socioeconomic externalities such as traffic congestion and emissions.

Dynamic Pricing in the Presence of Myopic and Strategic Consumers: Theory and Experiment

Abstract: We investigate retailers’ dynamic pricing decisions in a stylized two-period setting with possible supply constraints and demand from both myopic and strategic consumers. We present an analytical model and then test its predictions in a behavioral experiment in which human subjects played the role of pricing managers. We find that the fraction of strategic consumers in the market systematically moderates the optimal pricing structure. When this fraction exceeds a certain threshold, the retailer offers relatively small late season markdowns to discourage strategic consumers from waiting and to incentivize them to buy during the early season; otherwise, the retailer offers relatively large markdowns to divert all strategic consumers to the late season, where the majority of revenue is made. Our model analyses suggest that the latter policy is optimal under fairly broad conditions. Our experiment shows that after some significant learning, aggregate behavior is able to approximate the key qualitative predictions from our model analysis, with one notable deviation: in the presence of a mixture of myopic and strategic consumers, subjects act somewhat myopically – they underprice and oversell in the main selling season, which significantly limits their ability to generate revenue in the markdown season.

Coordination of pricing and inventory control across products

Abstract: We consider the joint pricing and inventory-control problem for a retailer who orders, stocks, and sells two products. Cross-price effects exist between the two products, which means that the demand of each product depends on the prices of both products. We derive the optimal pricing and inventory-control policy and show that this policy differs from the base-stock list-price policy, which is optimal for the one-product problem. We find that the retailer can significantly improve profits by managing the two products jointly as opposed to independently, especially when the cross-price demand elasticity is high. We also find that the retailer can considerably improve profits by using dynamic pricing as opposed to static pricing, especially when the demand is nonstationary. © 2009 Wiley Periodicals, Inc. Naval Research Logistics, 2009