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Dynamic pricing

About: Dynamic pricing is a research topic. Over the lifetime, 4144 publications have been published within this topic receiving 91390 citations. The topic is also known as: surge pricing & demand pricing.


Papers
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Journal ArticleDOI
TL;DR: This work estimates a multinomial logit customer choice model from historic booking data and proposes dynamic pricing policies based on this choice model to determine which and how much incentive to offer for each time slot at the time a customer intends to make a booking.
Abstract: Attended home delivery services face the challenge of providing narrow delivery time slots to ensure customer satisfaction, while keeping the significant delivery costs under control. To that end, a firm can try to influence customers when they are booking their delivery time slot so as to steer them toward choosing slots that are expected to result in cost-effective schedules. We estimate a multinomial logit customer choice model from historic booking data and demonstrate that this can be calibrated well on a genuine e-grocer data set. We propose dynamic pricing policies based on this choice model to determine which and how much incentive (discount or charge) to offer for each time slot at the time a customer intends to make a booking. A crucial role in these dynamic pricing problems is played by the delivery cost, which is also estimated dynamically. We show in a simulation study based on real data that anticipating the likely future delivery cost of an additional order in a given location can lead to significantly increased profit as compared with current industry practice.

122 citations

Journal ArticleDOI
TL;DR: This paper considers a situation where the firm does not have an accurate demand forecast, but can only roughly estimate the customer arrival rate before the sale begins, and shows how this modified arrival rate estimation can be used to dynamically adjust the product price in order to maximize the expected total revenue.

122 citations

Journal ArticleDOI
25 Dec 2015-Energies
TL;DR: In this paper, a detailed storage model linking together technical, economic and electricity market parameters is developed to maximize the profit of the storage owner (electricity customer) under simplifying assumptions, by determining the optimal charge/discharge schedule.
Abstract: Price arbitrage involves taking advantage of an electricity price difference, storing electricity during low-prices times, and selling it back to the grid during high-prices periods. This strategy can be exploited by customers in presence of dynamic pricing schemes, such as hourly electricity prices, where the customer electricity cost may vary at any hour of day, and power consumption can be managed in a more flexible and economical manner, taking advantage of the price differential. Instead of modifying their energy consumption, customers can install storage systems to reduce their electricity bill, shifting the energy consumption from on-peak to off-peak hours. This paper develops a detailed storage model linking together technical, economic and electricity market parameters. The proposed operating strategy aims to maximize the profit of the storage owner (electricity customer) under simplifying assumptions, by determining the optimal charge/discharge schedule. The model can be applied to several kinds of storages, although the simulations refer to three kinds of batteries: lead-acid, lithium-ion (Li-ion) and sodium-sulfur (NaS) batteries. Unlike literature reviews, often requiring an estimate of the end-user load profile, the proposed operation strategy is able to properly identify the battery-charging schedule, relying only on the hourly price profile, regardless of the specific facility’s consumption, thanks to some simplifying assumptions in the sizing and the operation of the battery. This could be particularly useful when the customer load profile cannot be scheduled with sufficient reliability, because of the uncertainty inherent in load forecasting. The motivation behind this research is that storage devices can help to lower the average electricity prices, increasing flexibility and fostering the integration of renewable sources into the power system.

121 citations

Journal ArticleDOI
TL;DR: Robustness to random variations in electricity price and renewable generation is effected through robust optimization techniques, and real-time extension is also discussed.
Abstract: A demand response (DR) problem is considered entailing a set of devices/subscribers, whose operating conditions are modeled using mixed-integer constraints. Device operational periods and power consumption levels are optimized in response to dynamic pricing information to balance user satisfaction and energy cost. Renewable energy resources and energy storage systems are also incorporated. Since DR becomes more effective as the number of participants grows, scalability is ensured through a parallel distributed algorithm, in which a DR coordinator and DR subscribers solve individual subproblems, guided by certain coordination signals. As the problem scales, the recovered solution becomes near-optimal. Robustness to random variations in electricity price and renewable generation is effected through robust optimization techniques. Real-time extension is also discussed. Numerical tests validate the proposed approach.

120 citations

Journal ArticleDOI
TL;DR: Thompson sampling is a randomized Bayesian machine learning method, whose original motivation was to sequentially evaluate treatments in clinical trials as mentioned in this paper, and it has drawn wide attention in recent years.
Abstract: Thompson sampling is a randomized Bayesian machine learning method, whose original motivation was to sequentially evaluate treatments in clinical trials. In recent years, this method has drawn wide...

119 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
2023140
2022262
2021307
2020324
2019346
2018314