Employer branding

About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.

Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks

Abstract: This article examines the concept of family of trademarks, traces its historical development in the United States and explains how it can be implemented by brand marketers to enhance the scope of trademark protection.

Digital Storytelling and Employer Branding. An Exploratory Connection

Abstract: Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, where a group of participants has been asked to rate their interest in a company, after viewing solely the online commercial communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the company. The results of the analysis showed that participants had more positive words to describe the company after viewing the stories, but there were not differences in perception for those who were searching for a job and those who were not searching for the job when exposed solely to the web communication or digital stories.

Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector

Abstract: Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it. By conducting ten semi-structured, in-depth interviews, the authors examine not only how employer branding practices have been applied, but also the role of human resources management in the process and used employee attraction and retention practices. The results suggest that although the employer branding process is not clearly structured, some stages can be identified as common. For that reason, the authors outline a stage divided framework and analyse each one of the identified stages. Furthermore, practical insights are provided about the company's departments roles and link them to the current state of the art. Finally, the authors suggest future investigation in particular stages of employer branding.

The desired employer traits of prospective and early career business academic staff in Australia

Abstract: ................................................................................................................................................. 2 Declaration ............................................................................................................................................. 4 Acknowledgements ............................................................................................................................... 5 Table of