Employer branding

About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.

Fitting new brand principles: First encounter at bank branches

Abstract: Market developments in the financial industries have forced banks to rethink their strategic positioning One possibility for achieving uniqueness in the retail banking market is to develop an explicit brand strategy If service quality and customer relationships, which have been identified as essential elements for the enduring success of retail banks, are the key characteristics of brand strategy, a customer-oriented culture is needed to transfer the brand principles If the experiences concerning the services are insufficiently rewarding, the customers can be expected to break their relationships with the bank To guarantee an optimal service quality, it will be helpful to measure the services offered by identifying the strengths and the weaknesses in the performances concerning the brand strategy For this reason, mystery shopping can be used to analyse the perceived quality of the delivery of services The paper uses a short literature review about brands linked with service quality and presents a case study with the objective of emphasising the importance of measuring service quality In the end the authors discuss the significance of developing a coherent concept for the implementation of the communicated and intended contents of a brand by the employees

Do Employment Experience and Attractiveness Rankings Matter in Employee Recommendation? A Firm-level Analysis of Employers:

Abstract: In this article, we draw on psychological contract theory to examine the influence of employees’ experiences on their ‘employer of choice’ recommendation and on signalling theory to examine the inf...