Employer branding

About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.

Employer Branding as a Development Determinant of Retail Chains in Poland (Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce)

Abstract: Building a strong, favourable employer brand of a retail chain may be classified as a key determinant of its development. Trading companies should attract and maintain personnel with specific, desired competences, as well as decrease high staff turnover. Thus, employer branding is a priority for retail chains. Companies have a wide spectrum of tools (also called Employee Value Proposition) which may enable them to create a desired employer brand, taking into account the specificities of the trading sector and personnel structure in a retail chain. The main aims of the paper are: theoretical presentation of employer branding based on Polish and foreign literature studies as well as identification of best employer branding practices introduced by retail chains. Theoretical deliberation has been followed by an empirical verification (based on case study method) of best practices introduced by retail chains in Poland.

Influence of Job-Dedicated Social Media on Employer Reputation

Abstract: The popularity and value of social media sites have stretched beyond their initial social connection purposes; today, they represent critical tools for individual and firm visibility. This paper compares and contrasts institutional theory and signaling theory to investigate (1) whether having a job-dedicated page on social media sites (i.e., Facebook, LinkedIn, and Twitter) is related to an organization’s employer reputation, and (2) whether it is merely the fact of having a job-dedicated social media page, or actually communicating (i.e., posting, tweeting, etc.) on that page that is related to an organization’s employer reputation. We used data collected from three major social media sites and found that having a job-dedicated LinkedIn page was positively related to employer reputation, whereas having a job-dedicated Facebook or Twitter page was not related to employer reputation. Furthermore, we did not find social media activity to be related to employer reputation.

The Role of Hr Department in Employer Branding at Public and Private Sector

Abstract: A strong employer brand should connect an organization’s values, people strategy and HR policies and be linked to the company brand. Internal Branding is concerned with the current and potential employees’ information about the employment experience and what is expected of them. In HR practices, the role of HR Department plays a vital role now a days in applying employer brand management to the employee experience is a more recent focus and may be considered under explored. Building organizational commitment and influencing workplace behaviors that drive employee engagement which will enhance high performance for learning and development function in a firm. This paper is emphasizing on Role of HR in Employer branding in public and private sectors. This paper focuses on new avenues regarding Role of HR in engaging people, learning and development as a business partner. This paper also reveals importance of HR branding to engage employees.

Linking Employer Branding and Firm Performance : Testing an Integrative Mediation Model

Abstract: Faced with competitive labor markets, firms increasingly use employer branding to strategically manage their employer image with the aim of building a talented workforce. Extant research has mostly...