Topic
Employer branding
About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.
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TL;DR: In this article, a series of strategy meetings in an employer branding project of a multinational construction company is analyzed, focusing on the interplay between employer branding structures and the interactions of employer branding strategists.
6 citations
TL;DR: In this paper, the determinants of talent retention and its relationship with employer branding, career growth and recruitment practices within the context of education, science and technology and medical sectors of the Malaysian public sector.
Abstract: This paper discusses the determinants of talent retention and its relationship with employer branding, career growth and recruitment practices within the context of education, science and technology and medical sectors of the Malaysian public sector. This is due to attrition which is considered as brain drain in the Malaysian public sector. Employer branding that includes the aspects of marketing and human resource management (HRM) in the public sector is less addressed currently so it is hoped that this research will contribute to the body of knowledge. The study uses quantitative method via self-administered questionnaires and to be filled by professionals in the three sectors mentioned. The study expects the outcome of the research to contribute understanding the daterminants of talent retention in Malaysian public sector. This paper culminates with suggested future research work.
6 citations
01 Jan 2016
6 citations
19 Mar 2021
TL;DR: In this article, the determinants of employer branding (EB) that attracts and retains the employees working in the Indian higher education sector using the factor-analytic approach are revealed. And the results of independent samples t-test explicate that perception of male and female university employees pertaining to EB factors of employee attraction and employee retention is congruent.
Abstract: This study aims to unveil the determinants of employer branding (EB) that attracts and retains the employees working in the Indian higher education sector using the factor-analytic approach.,The study is cross-sectional, and the data were collected from 141 employees working in the higher education sector. Exploratory factor analysis and independent t-test were deployed to analyze the data.,The results of independent samples t-test explicate that perception of male and female university employees pertaining to EB factors of employee attraction (EA) and employee retention (ER) is congruent. Further, the perception of employees in public and private universities on EB factor is similar for ER and non-similar for EA.,The present research is an effort to unveil the employee attraction and retention factors that play a vital role in showcasing an employer as a great place to work in the Indian higher education sector.
6 citations
TL;DR: In this article, the authors applied a qualitative methodology, using 11 detailed interviews with a range of relevant professionals, as well as 3 focus groups of waiters, each with 18 respondents.
6 citations