Employer branding

About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.

Corporate Culture and Its Connection with External and Internal Public Relations

Abstract: The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics. It is focused on two issues: corporate social responsibility and employer branding. Those two categories are consequences of corporate culture model.

Employer Branding through Preference Matching

Abstract: Efficient employer branding requires innovative methods of personnel market research to control and target the employer attractiveness of consultancies. Preference matching can be used to determine the specifications potential applicants have for attractive employers and to define the selection and decision-making process of applicants as realistically as possible. The information gained from this matching process is then turned into precise recommendations for the successful employer branding of consultancies and other companies.

Employer Branding and Employee-Emotional Bonding—The CSR Way to Sustainable HRM

Abstract: The idea of corporate social responsibility (CSR) has come of age as it has evolved itself into a state and practice of permanency in every organization with its potential to affect both internal and external business environment. By its inevitable nature in today’s corporate scenario, CSR acquired such strategic importance for business that no company worth its name can afford to ignore it, and thus, should sincerely integrate their CSR, aimed at both internal and external stakeholders, into its business strategy. For this fact and analogy, the employee, being the most important internal stakeholder for every business enterprise, needs to be paid extraordinary attention by the employer to strengthen the emotional bond between the two as the success of an organization largely depends on conducive work environment resulting from favorable employer–employee relations. The practice of CSR has the potential to affirmatively affect the employer branding (EB)—the power to pull the desired talent and employee-emotional bonding (EeB)—the strength of employer–employee relationship, through various internal and external initiatives, and in turn, helps to achieve sustainable human resource management (S-HRM). Though there is an abundance of research available on the role and importance of HR in CSR or impact of CSR on HR through employee engagement, etc., yet, there is marked dearth of literature on the interconnect between CSR and EB to understand EeB with the organization through the perspective of S-HRM. Thus, this paper comprehends the synthesis between CSR oriented EB, EeB, and S-HRM. The study shall help the researchers in conceptualizing various approaches and viewpoints of S-HRM into a model which is integrated internally and externally.

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification:

Abstract: The purpose of this study is to examine the relationship between employer branding and employee retention. Moreover, this article investigates the moderating effect exerted by organizational identi...