scispace - formally typeset
Search or ask a question
Topic

Employer branding

About: Employer branding is a research topic. Over the lifetime, 1555 publications have been published within this topic receiving 54897 citations.


Papers
More filters
Journal ArticleDOI
TL;DR: In this article, the authors explored the brand personality concept and investigated whether the human personality approach could be applied to the brand construct Specifically, they investigated whether brand personality is stable over time and in association with other brands, even with the introduction of reference brands.
Abstract: This paper explores the brand personality concept and investigates whether the human personality approach could be applied to the brand construct Specifically it investigates whether brand personality is stable over time and in association with other brands, even with the introduction of reference brands The results showed that stability over time and in association with other brands appeared to be inherent in brands, which suggested that the brand personality functioned in much the same way as the human personality and, by extension, the personality of brands would be likely to function much like the personality of humans This has far-reaching managerial implications for the understanding of brands from the personality perspective These implications underline the importance of brand congruity so that it becomes a fundamental principle for brand management and strategy

150 citations

Journal ArticleDOI
TL;DR: In this paper, the authors identify the antecedent and consequences of brand love, and propose a theoretical framework to capture the proposed relationships and the managerial implications of the brand love for developing marketing strategy.
Abstract: This article focuses on a new consumer behavior and marketing concept: brand love. The primary purpose of the article is to identify the antecedent and consequences of brand love. On the basis of an extensive literature review, the article offers a series of research propositions to explicate the interrelationships between antecedents of brand love on the one hand, and brand love and its consequences on the other. A theoretical framework capturing the proposed relationships is also offered. The managerial implications of brand love for developing marketing strategy are discussed.

148 citations

Journal ArticleDOI
TL;DR: In this paper, a consumer-perceived consumer-based brand equity scale is proposed, which is made up of four dimensions: quality, preference, social influence, and sustainability.
Abstract: Brand equity is an essential concept in marketing academia and practice. The term came into use during the late 1980s, and the importance of conceptualizing, measuring and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. Despite the importance of the concept, and the need for brand equity measures, the literature lacks an empirically based consumer-perceived brand equity scale. This article develops a brand equity conceptualization and scale determined by dimensions that consumers perceive. This consumer-perceived consumer-based brand equity scale is made up of four dimensions: quality, preference, social influence and sustainability. This new robust scale contributes to the theoretical understanding of consumer-based brand equity measurement, and assists brand managers in measuring brand equity and understanding how consumers value brands in order to develop successful brand strategies.

146 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examined the organizational attributes that attract final-year management students towards organizations and found that most preferred organizational attributes were organizational culture, brand name, and compensation.
Abstract: Purpose – To examine the organizational attributes that attract final-year management students towards organizations. The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote employer attractiveness. Based on previous studies and current findings, a conceptual model on employer branding process has been developed and presented. Design/methodology/approach – This article is based on semi-structured interviews, survey results and review of academic employer branding models. Findings – It was found that among the students, most preferred organizational attributes were organizational culture, brand name and compensation. Students rated job portal to be the preferred channel for employer attractiveness. The study showed that there exists a significant and positive correlation between strong brand image and likelihood to apply. Research limitations/implications – The survey sample was limited to private business schools only. P...

145 citations

Journal ArticleDOI
TL;DR: In this paper, the authors explored the ways in which corporations describe themselves in recruitment materials, and examined corporate descriptions provided to job seekers by firms advertisi cation and search engine.
Abstract: This article explores the ways in which corporations describe themselves in recruitment materials. Specifically, the study examines corporate descriptions provided to job seekers by firms advertisi...

144 citations


Network Information
Related Topics (5)
Product (category theory)
44.2K papers, 960.5K citations
81% related
Consumer behaviour
24.6K papers, 992.9K citations
81% related
Competitive advantage
46.6K papers, 1.5M citations
79% related
Corporate social responsibility
45.5K papers, 1M citations
77% related
Entrepreneurship
71.7K papers, 1.7M citations
75% related
Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202345
202295
202190
202086
201988
201896