Face (sociological concept)

About: Face (sociological concept) is a research topic. Over the lifetime, 5171 publications have been published within this topic receiving 96109 citations. The topic is also known as: Lose face & Face (sociological concept).

How Face Influences Consumption - A Comparative Study of American and Chinese Consumers:

Abstract: East Asia is fast becoming the world’s largest brand-name luxury goods market. This study develops the concept of face and face consumption to explain why Asian consumers possess strong appetites for luxury products despite their relatively low income. This paper distinguishes the concept of face from a closely related construct, prestige, and examines the influence of face on consumer behaviours in the United States and China. Due to the heavy influence of face, Asian consumers believe they must purchase luxury products to enhance, maintain or save face. Accordingly, face consumption has three unique characteristics: conformity, distinctiveness and other-orientation. The results of a cross-cultural survey support the existence of these three subdimensions and show that Chinese consumers are more likely to be influenced by their reference groups than are American consumers. Furthermore, they tend to relate product brands and price to face more heavily than do their US counterparts. In addition, Chinese consumers are more likely to consider the prestige of the products in other-oriented consumption than are their American counterparts.

An Intimate History of Killing : Face-To-Face Killing in Twentieth-Century Warfare

Abstract: It is almost universally accepted among writers on warfare that battle is a terrible experience, and that men who fight are at the very least sobered, and often deeply traumatized, by the horrors of combat. Bourke uses the letters, diaries, memoirs and reports of veterans from three conflicts - World War I, World War II and the Vietnam War - to establish a picture of the man-at-arms. What she suggests is that the structure of war encourages pleasure in killing, and that perfectly ordinary, gentle human beings can become enthusiastic killes without becoming "brutalized". Bourke forces the reader to face some disconcerting truths about society that can so easliy organize itself for war.

The Role of “Face” in the Organizational Perceptions of Chinese Managers

Abstract: (1983). The Role of “Face” in the Organizational Perceptions of Chinese Managers. International Studies of Management & Organization: Vol. 13, Organization Theories, Symbolism, and Ideology, pp. 92-123.