scispace - formally typeset
Search or ask a question
Topic

Fast fashion

About: Fast fashion is a research topic. Over the lifetime, 871 publications have been published within this topic receiving 12198 citations.


Papers
More filters
Journal ArticleDOI
TL;DR: In this paper, it is argued that conventional organisational structures and forecast-driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets and the requirement is for the creation of an agile organisation embedded within an agile supply chain.
Abstract: Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time‐to‐market, the ability to scale up (or down) quickly and the rapid incorporation of consumer preferences into the design process. In this paper it is argued that conventional organisational structures and forecast‐driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets. Instead, the requirement is for the creation of an agile organisation embedded within an agile supply chain.

771 citations

Journal ArticleDOI
TL;DR: It is concluded that fast fashion systems can be of significant value, particularly when consumers exhibit strategic behavior, and when both quick response and enhanced design are combined in a fast fashion system, the firm typically enjoys a greater incremental increase in profit than the sum of the increases resulting from employing either system in isolation.
Abstract: A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design “hot” products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand. We develop a model of such a system and compare its performance to three alternative systems: quick-response-only systems, enhanced-design-only systems, and traditional systems (which lack both enhanced design and quick response capabilities). In particular, we focus on the impact of each of the four systems on “strategic” or forward-looking consumer purchasing behavior, i.e., the intentional delay in purchasing an item at the full price to obtain it during an end-of-season clearance. We find that enhanced design helps to mitigate strategic behavior by offering consumers a product they value more, making them less willing to risk waiting for a clearance sale and possibly experiencing a stockout. Quick response mitigates strategic behavior through a different mechanism: by better matching supply to demand, it reduces the chance of a clearance sale. Most importantly, we find that although it is possible for quick response and enhanced design to be either complements or substitutes, the complementarity effect tends to dominate. Hence, when both quick response and enhanced design are combined in a fast fashion system, the firm typically enjoys a greater incremental increase in profit than the sum of the increases resulting from employing either system in isolation. Furthermore, complementarity is strongest when customers are very strategic. We conclude that fast fashion systems can be of significant value, particularly when consumers exhibit strategic behavior. This paper was accepted by Yossi Aviv, operations management.

571 citations

Journal ArticleDOI
TL;DR: In this article, the authors address the inherent dissonance among fast fashion consumers, who often share a concern for environmental issues even as they indulge in consumer patterns antithetical to ecological best practices.
Abstract: The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends. Fast fashion helps sate deeply held desires among young consumers in the industrialized world for luxury fashion, even as it embodies unsustainability. Trends run their course with lightning speed, with today's latest styles swiftly trumping yesterday's, which have already been consigned to the trash bin. This article addresses the inherent dissonance among fast fashion consumers, who often share a concern for environmental issues even as they indulge in consumer patterns antithetical to ecological best practices. Seemingly adept at compartmentalism, and free of conflicted guilt, such consumers see no contradiction in their Janus-faced desires. Can luxury fashion, with ostensibly an emphasis on authenticity, and its concomitant respect for artisans and the environment, foster values of both quality and sustainability? Since individual identity continually evolves, and requires a materially r...

549 citations

Journal ArticleDOI
TL;DR: A review of the literature on changes that have happened in the fashion apparel industry since the 1990s, highlighting the emergence of a concept of "throwaway" or fast fashion is presented in this article.
Abstract: The fashion apparel industry has significantly evolved, particularly over the last 20 years. The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the 1990s, highlighting the emergence of a concept of ‘throwaway’ or fast fashion. It describes fast fashion from a supplier as well as a consumer's perspective, and draws attention to several potential research issues.

452 citations

Journal ArticleDOI
TL;DR: In this paper, the concept of agile supply chains or supply chain theory is explored with reference to fast fashion requirements, and the major findings of this exploratory research demonstrate a developmental process occurring in supply chain management when fast fashion comes into the equation.
Abstract: Purpose – The phenomenon of fast fashion is under‐researched academically, yet has received attention in most of the fashion and business press. Therefore, as it would seem timely, this article aims to present the findings of some exploratory research.Design/methodology/approach – The concept of agile supply chains or supply chain theory is explored with reference to fast fashion requirements. The research was carried out using in‐depth interviews of key informants in the fashion industry.Findings – The major findings of this exploratory research demonstrate a developmental process occurring in supply chain management when fast fashion comes into the equation. This research provides additional complexity on the existing model of supply chain management for the fashion industry.Research limitations/implications – This paper presents a research agenda for future exploration. There are implications for theoretical perspectives of supply chain management as well as retail operations.Originality/value – This p...

378 citations


Network Information
Related Topics (5)
Product (category theory)
44.2K papers, 960.5K citations
74% related
Consumer behaviour
24.6K papers, 992.9K citations
73% related
New product development
41.5K papers, 1M citations
72% related
Competitive advantage
46.6K papers, 1.5M citations
70% related
Supply chain management
39K papers, 1M citations
67% related
Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202394
2022137
202199
202090
201981
201897