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Showing papers on "Graphology published in 1969"


Journal ArticleDOI
TL;DR: This paper explored the possibility that deviations from norm may indicate the presence of dyslexia in handwriting and found that certain deviations from the norm might indicate dyslexias in dyslexic children.
Abstract: Handwriting is a spatial-temporal activity. It represents a fixed expression of space and motion. Like hypnotism, graphology is being removed from the parlor and included in the professional's kit as a psychodiagnostic tool. Little research in this area has been done in the United States although it has received a great deal of attention in Europe. This paper explores the possibility that certain deviations from norm may indicate the presence of dyslexia.

9 citations


Journal ArticleDOI
TL;DR: In this paper, the authors presented results of a study designed to see if graphology would be useful in screening credit risks for a major oil company, and found that graphology could be useful to marketers.
Abstract: A recent article by .James McNeal [3] outlined the foundations of graphology (the study of handwriting) and suggested ways in which it might be useful to marketers. This article presents results of a study designed to see if graphology would be useful in screening credit risks for a major oil company. The retail credit field has traditionally been more the property of financial management than of marketing management. Yet it is increasingly recognized that consumer credit has definite marketing overtones, and at least some companies are reevaluating their credit operations in terms of sound marketing and financial management. Work by this author in several companies has shown the value of such an approach [ 4-6]. Newer tools for improving credit decisions include point credit-scoring systems, which assign numerical values to various items of information on retail credit application blanks. The applicant receives a certain number of points for having a bank account, home phone, late-model car, oil company credit card, etc. All points are added to produce a single \"quality index\" score for an applicant; the higher the score, the more likely he will honor his credit obligations, promptly and fully. Such a score is used not only to reject bad applicants formerly accepted but also to accept good applicants formerly rejected, thus increasing the firm's volume of good credit business.

Journal ArticleDOI
TL;DR: In this article, four of the eight graphological items were found useful in this study can be considered an indication that graphology has some use in marketing, and these four items would be of real value in identifying high-risk applicants, without point scoring and using conventional application information.
Abstract: That four of the eight graphological items were found useful in this study can be considered an indication that graphology has some use in marketing. Actually, these four items would be of real value in identifying high-risk applicants, without point scoring and using conventional application information. Also note that the criterion used here-good versus poor credit risks-constitutes only a small portion of the marketing field. Many other, more relevant criteria might have been used, such as purchasing patterns, purchasing amounts, heavy versus light users, etc. There were many other graphological information items that might have been tried as predictors. Some of these were not suitable for later use by untrained credit evaluators; others were not even available to trained graphologists JOURNAL OF MARKETING RESEARCH, FEBRUARY 1969