Topic
Knowledge sharing
About: Knowledge sharing is a research topic. Over the lifetime, 18848 publications have been published within this topic receiving 396473 citations.
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23 Jul 2002
TL;DR: This research optimize the amount of marketing funds spent on each customer, rather than just making a binary decision on whether to market to him, and takes into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost.
Abstract: Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mining these networks from data, building probabilistic models of them, and using these models to choose the best viral marketing plan. Knowledge-sharing sites, where customers review products and advise each other, are a fertile source for this type of data mining. In this paper we extend our previous techniques, achieving a large reduction in computational cost, and apply them to data from a knowledge-sharing site. We optimize the amount of marketing funds spent on each customer, rather than just making a binary decision on whether to market to him. We take into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost. Our results show the robustness and utility of our approach.
1,759 citations
TL;DR: This article presents a vision of the future in which knowledge-based system development and operation is facilitated by infrastructure and technology for knowledge sharing, and describes an initiative currently under way to develop these ideas.
Abstract: Building new knowledge-based systems today usually entails constructing new knowledge bases from scratch. It could instead be done by assembling reusable components. System developers would then only need to worry about creating the specialized knowledge and reasoners new to the specific task of their system. This new system would interoperate with existing systems, using them to perform some of its reasoning. In this way, declarative knowledge, problem- solving techniques, and reasoning services could all be shared among systems. This approach would facilitate building bigger and better systems cheaply. The infrastructure to support such sharing and reuse would lead to greater ubiquity of these systems, potentially transforming the knowledge industry. This article presents a vision of the future in which knowledge-based system development and operation is facilitated by infrastructure and technology for knowledge sharing. It describes an initiative currently under way to develop these ideas and suggests steps that must be taken in the future to try to realize this vision.
1,640 citations
TL;DR: A model involving technology acceptance, knowledge sharing and social influences is developed based on the theory of reasoned action and indicated that ease of use and enjoyment, and knowledge sharing were positively related to attitude toward blogging, and accounted for 78% of the variance.
1,629 citations
TL;DR: A qualitative study of motivation and barriers to employee participation in virtual knowledge‐sharing communities of practice at Caterpillar Inc., a Fortune 100, multinational corporation indicates that, when employees view knowledge as a public good belonging to the whole organization, knowledge flows easily.
Abstract: This paper reports the results of a qualitative study of motivation and barriers to employee participation in virtual knowledge‐sharing communities of practice at Caterpillar Inc., a Fortune 100, multinational corporation. The study indicates that, when employees view knowledge as a public good belonging to the whole organization, knowledge flows easily. However, even when individuals give the highest priority to the interests of the organization and of their community, they tend to shy away from contributing knowledge for a variety of reasons. Specifically, employees hesitate to contribute out of fear of criticism, or of misleading the community members (not being sure that their contributions are important, or completely accurate, or relevant to a specific discussion). To remove the identified barriers, there is a need for developing various types of trust, ranging from the knowledge‐based to the institution‐based trust. Future research directions and implications for KM practitioners are formulated.
1,628 citations
TL;DR: This paper links the misunderstandings between engineers, technicians, and assemblers on a production floor to their work contexts, and demonstrates how members of these communities overcome such problems by cocreating common ground that transforms their understanding of the product and the production process.
Abstract: This paper suggests that knowledge is shared in organizations through the transformation of occupational communities' situated understandings of their work. In this paper, I link the misunderstandings between engineers, technicians, and assemblers on a production floor to their work contexts, and demonstrate how members of these communities overcome such problems by cocreating common ground that transforms their understanding of the product and the production process. In particular, I find that the communities' knowledge-sharing difficulties are rooted in differences in their language, the locus of their practice, and their conceptualization of the product. When communication problems arise, if members of these communities provide solutions which invoke the differences in the work contexts and create common ground between the communities, they can transform the understandings of others and generate a richer understanding of the product and the problems they face.
1,582 citations