Market research

About: Market research is a research topic. Over the lifetime, 5699 publications have been published within this topic receiving 109845 citations. The topic is also known as: marketing research.

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

Abstract: The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketi...

Factors affecting trust in market research relationships.

Abstract: Building on previous work suggesting that trust is critical in facilitating exchange relationships, the authors describe a comprehensive theory of trust in market research relationships. This theor...

Electronic Commerce: A Managerial Perspective

Abstract: From the Publisher: This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Abstract: Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.

A Concise Guide to Market Research

Abstract: ▶ Compact, hands-on and step-by-step introduction to quantitative market research techniques ▶ Presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output ▶ Range of education elements such as learning objectives, keywords, self-assessment tests, case studies ▶ Innovative supplementary online concept, including mobile tags, sample datasets and additional cases