Showing papers on "Marketing management published in 1972"
Book•
01 Jan 1972TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Abstract: Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
6,750 citations
Journal Article•
01 Jan 1972
2,197 citations
TL;DR: The proposal that marketing is relevant to all organizations having customer groups was advanced in the January 1969 issue of this journal as mentioned in this paper and it is now stated that the original broadening proposal s...
Abstract: The proposal that marketing is relevant to all organizations having customer groups was advanced in the January, 1969 issue of this journal. It is now stated that the original broadening proposal s...
1,126 citations
TL;DR: The marketing concept is a term which pervades marketing literature and provides a framework in which marketing management is taught as mentioned in this paper, however, little empirical evidence exists on how well practice it works.
Abstract: The marketing concept is a term which pervades marketing literature and provides a framework in which marketing management is taught However, little empirical evidence exists on how well practitio
386 citations
TL;DR: In this article, the authors examine the implications of conflicting views on marketing education, research, and the crucial issue of social responsibility of marketing and conclude that marketing is facing an identity crisis.
Abstract: Is marketing facing an identity crisis? The author examines the implications of conflicting views on marketing education, research, and the crucial issue of social responsibility of marketing. It i...
82 citations
TL;DR: An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization as discussed by the authors, and a field study of over 100 venture teams has been conducted.
Abstract: An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field study of over 100 venture teams has iden...
75 citations
Book•
31 Dec 1972
TL;DR: A review of international tourism marketing can be found in this article, where the authors discuss the marketing concept and International Tourism Marketing Strategic Analysis and Strategy Formulation, as well as issues and trends in the tourism marketing.
Abstract: PART ONE: OVERVIEW OF INTERNATIONAL TOURISM MARKETING PRINCIPLES The Marketing Concept and International Tourism Marketing Strategic Analysis and Strategy Formulation PART TWO: ISSUES AND TRENDS IN CONTEMPORARY TOURISM MARKETING The Impact of Technology on Tourism Marketing P.Alford Green Strategies in the Tourism and Hospitality Industries D.Diamantis & A.Ladkin The Influence of Human Resource on Tourism Marketing E.Szivas Managing the Service Encounter: Consistent High Quality through 'Internet Marketing' G.McGrath PART THREE: STRATEGIC MARKETING IN THE TOURISM SECTORS Strategic Marketing of Tourism Destinations R.Batchelor Strategic Marketing in the Hospitality Sector T.Knowles Strategic Marketing in the Air Transport Sector Strategic Marketing in the Tour Operator Sector T.Knowles & P.Grabowski Strategic Marketing in the Travel Agency Sector L.Andreu Simo & E.Bigne Future Trends in the Travel and Tourism Industry
61 citations
TL;DR: In this paper, an approach to developing and implementing a dynamic, competitive marketing mix model for a major oil company combines econometric methods, simulation techniques, and subjective judgments Regression coefficients provide estimates of the response functions of the different inputs.
Abstract: This approach to developing and implementing a dynamic, competitive marketing mix model for a major oil company combines econometric methods, simulation techniques, and subjective judgments Regression coefficients provide estimates of the response functions of the different inputs
56 citations
TL;DR: In this article, Amstutz identified four characteristics of a successful marketing information system, i.e., the integration of new system developments with the information system that already exists in a company, and the development of marketing information systems is a logical response to this information overload.
Abstract: Marketing decision makers are increasingly faced with too much information. The development of marketing information systems [1, 8, 9] is a logical response to this information overload. Many advantages foreseen for these systems have been lost in implementation [2], however, often because new system developments are not integrated with the information system that already exists in a company. Amstutz identified four characteristics of a successful
52 citations
TL;DR: The marketing concept has been severely criticized by consumerists as discussed by the authors, however, not all of the issues raised by these critics are marketing problems. If social responsibility is to be redistributed, i...
Abstract: The marketing concept has been severely criticized by consumerists. However, not all of the issues raised by these critics are marketing problems. If social responsibility is to be redistributed, i...
TL;DR: In this article, the essential nature of international marketing is discussed, and it allows for the exchange of goods and services between producer and user across international boundaries, and data should be collated across the marketing mix to ensure that an objective analysis is made.
Abstract: Explores advantages and disadvantages arising from standardised approaches to international marketing. Questions what the essential nature of international marketing is, stating that its most obvious characteristic is that it allows for the exchange of goods and services between producer and user across international boundaries. Proposes that data should be collated across the marketing mix to ensure that an objective analysis is made. Hints that there may be some justification for applying the type of ‘localised’ strategy described to a few highly specialised markets.
TL;DR: The Handbook of Modern Marketing as mentioned in this paper provides a broad scope and practical input from more than l00 recognized marketing authorities nationwide, making it an invaluable reference for all levels of marketing managers.
Abstract: The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.
TL;DR: In this article, a computer-controlled experiment described in this article was designed to explore how marketers process information to make new product decisions and the differences in information pruning and decision making.
Abstract: How do marketers process information to make new product decisions? The computer-controlled experiment described in this article was designed to explore this question. Differences in information pr...
Journal Article•
TL;DR: In this paper, the authors take a specific orientation (Rossis) and apply it to the task of designing feasible public family planning programs, since the formulation of social policy basically involves the designing of a social experiment the social scientist is crucial to this job because by training he knows more than anybody else what is worthwhile to set forth in experimental endeavors.
Abstract: This article takes a specific orientation (Rossis) and applies it to the task of designing feasible public family planning programs. According to Rossi since the formulation of social policy basically involves the designing of a social experiment the social scientist is crucial to this job because by training he knows more than anybody else what is "worthwhile to set forth in experimental endeavors." This artilce is designed to show that the marketing of family planning services is basically the same as the marketing of commercial goods and services given certain assumtions. A well-defined action program can be planned in terms of family planning practices if a marketing approach is applied; e.g. it must 1) be directed at a clearly specified objective(s) 2) call for a satisfactory organization of the instruments to achieve the goal and 3) refer to a specific time period. The question of the role and relation of the commercial and private sector to the program the question of how to integrate the various substrategies and the additional considerations are not treated in this article.
TL;DR: In this paper, the authors summarize some of the key concepts behind the emerging discipline of marketing logistics, but that there is some way to go before marketing logistics as a discipline is included in the science category.
Abstract: Spotlights the total approach to logistics in companies and indicates how it can provide a valid basis for marketing improvement. Identifies what a total logistics approach can mean for corporate development. Chronicles that management theorists have tended to concentrate on one or other of these functions suggesting orientations and techniques whereby each of these functions may be more effectively managed. Maintains that herein is an attempt to summarise some of the key concepts behind the emerging discipline of marketing logistics, but that there is some way to go before marketing logistics as a discipline is included in the‘science’category.
TL;DR: The authors in this paper reviewed the multinational marketing control practices of large U.S. multinational companies, compared these practices with domestic marketing control, and identified the major factors which influence the design of a multinational control system.
Abstract: The multinational enterprise with its operating subsidiaries spread over the globe presents formidable problems to managers responsible for marketing control. Each national market is different from every other market. Distance and differences in language, custom, and practices create communications problems. The size of operations and number of country subsidiaries often results in the creation of an intermediate headquarters, the so-called regional or area headquarters, which adds an organizational level to the control system. This article reviews the multinational marketing control practices of large U.S. multinational companies, compares these practices with domestic marketing control, and identifies the major factors which influence the design of a multinational control system.© 1972 JIBS. Journal of International Business Studies (1972) 3, 33–47
TL;DR: This article used the traditional micro economic theory of the firm and of multimarket equilibria to examine the Indonesian rice milling system, especially the optimum capital-labor ratio for new production.
Abstract: It is not surprising that economists have given little notice to the employment aspects of marketing change. After all, the appropriate questions are how well the marketing system allocates commodities over time, place, and form. These are the outputs of the system. Labor is an input. It has received little more attention than any other cost involved in marketing. But analyzing any of the costs of marketing is a haphazard job. The only effective analytical tool we have as economists in this effort is the production function, which requires a relatively small number of homogeneous factors of production and a single output (although it can be expressed in value terms) to be empirically operational. Yet marketing in the normal sense certainly confounds these assumptions, for the physical output of the marketing system is multidimensional. Also, the underlying production functions for the three dimensions of marketing-space, time, and form transformations-are not even remotely similar. Rice milling, haulage, and warehousing cannot usefully be approximated by a single production function. If an economist wants to examine factor costs for the entire marketing system, he is left then without much of an analytical framework. To look at a single aspect of the system, where the tools are relevant, is to miss the interactions which make marketing the very glue that holds the economy together. Nevertheless, I have opted for tools in the belief that there is a great deal to be learned by such an approach. The following paper uses the traditional micro economic theory of the firm and of multimarket equilibria (7, Chaps. 3 and 5) to examine the Indonesian rice milling system, especially the optimum capital-labor ratio for new
Book•
01 Jan 1972
TL;DR: For over 20 years, businesspeople have turned to this book for explanations, clarification, and answers to their marketing challenges as mentioned in this paper, and this comprehensive marketing guide helps readers to: demystify marketing concepts; focus marketing efforts for customer value and satisfaction; organize the marketing department for maximum productivity; formulate objectives and strategies into a meaningful plan; and appraise the success of marketing efforts.
Abstract: For over 20 years, businesspeople have turned to this book for explanations, clarification and answers to their marketing challenges. In this edition, this comprehensive marketing guide helps readers to: demystify marketing concepts; focus marketing efforts for customer value and satisfaction; organize the marketing department for maximum productivity; formulate objectives and strategies into a meaningful plan; and appraise the success of marketing efforts.