Topic
Marketing management
About: Marketing management is a research topic. Over the lifetime, 20443 publications have been published within this topic receiving 658516 citations.
Papers published on a yearly basis
Papers
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01 Jan 1995
TL;DR: The role of marketing in strategic planning in Hospitality and Tourism marketing is discussed in this paper, where the authors present an overview of the HOSPITALITY and TOURISM marketing process.
Abstract: Table of Contents PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES 4. The Marketing Environment 5. Marketing Information Systems and Marketing Research 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Market Segmentation, Targeting, and Positioning PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX 9. Designing and Managing Products 10. Internet Marketing 11. Pricing Products: Pricing Considerations, Approaches, and Strategy 12. Distribution Channels 13. Promoting Products: Communication and Promotion Policy and Advertising 14. Promoting Products: Public Relations and Sales Promotion 15. Professional Sales PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING 16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing 17. Destination Marketing 18. Next Year's Marketing Plan CASE STUDIES GLOSSARY INDEX
2,195 citations
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21 Jan 1982
TL;DR: In this article, an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain is presented, focusing on descriptions and analyses of actual marketing and purchase problems.
Abstract: Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.
2,062 citations
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TL;DR: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to... as mentioned in this paper.
Abstract: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to...
2,060 citations
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TL;DR: In this paper, the authors argue for a focus on marketing practice in service organizations, arguing that the diversity of the service sector makes it difficult to come up with managerially useful generalizations concerning marketing practice.
Abstract: The diversity of the service sector makes it difficult to come up with managerially useful generalizations concerning marketing practice in service organizations. This article argues for a focus on...
2,031 citations