Methods engineering

About: Methods engineering is a research topic. Over the lifetime, 262 publications have been published within this topic receiving 2324 citations.

Process monitoring in end milling

Abstract: xi CHAPTER

Wiki as a ckm tool in websites

Abstract: ing the customers intention and knowledge "for" ,"from" and "about" customer usage for CRM. The differences among these types of knowledge were indicated in e_ckm model of sue and et lc(2006). The knowledge "for" customer is used to identify the benefits and features of product to consumers, the knowledge "about" customer is utilized to categorize customer needs and the advantage of knowledge "from" customer is taken to segment needs and pattern extraction. Lopez-Nicolas and Molina Castillo(2008) in their research introduced four common web tools in companies’ CKM (Shared databases, Document repositories, Workflow applications and Discussion forums) for hosting in websites to collect customer knowledge and concepts, and their findings showed that choosing suitable tools for hosting in websites for linking customers and producers, plays an important role in reducing customers perceived risk[11]. For considering these reasons we have chosen the wiki tool for collecting the required data about customer because this tool doesn't need any extra information from customers. 2-2. Wiki Use in CKM Yang & Liu (2009) using blog to set a new standard of online customer service process said that conventional production-oriented enterprises have shifted towards a customer-oriented approach, thus, nurturing long-term relationships with customers is crucial in the success of customer-oriented enterprises. To deliver high-quality services, corporations can use wikis such as blogs, as websites which are created by users in web browser and is different from other websites. In this kind of website everyone can create a new pages as well as adding, editing or deleting the content in an existing page thereby creating a "freely, expandable collection of interlinked web pages"[10]. As such, wikis can be used to enable customers to not only access but also change the organization's Web presence, creating previously unheard of opportunities for joint content development and "peer production" of Web content[21]. Wikis are also used for external collaboration with customers and business partners. Wikis overcome distance barriers with customers and logistics of sharing information [18] . Prasarnphanich and Wagner argue that wiki offers more opportunities for collaboration than other web2. Unique characteristics such as collaborative authorship, instant publication and versioning and simplicity of authorship make wiki as a favorite tool for knowledge sharing of customers in websites [18]. 3. Factors Affecting Knowledge Sharing and Purchase Intention in Wiki tool Recently, consumer shopping intention in the context of online stores has attracted increasing attention and satisfactions of customers become a vital element for corporation. Based on an extensive literature review on the topic, a model for wiki tool implementation was developed, while considering Knowledge sharing as the main factor and other factors mentioned in the literature are: culture, customers’ experiment, perceived risk and trust. D ow nl oa de d fr om ij ie pr .iu st .a c. ir at 1 7: 38 IR S T o n W ed ne sd ay O ct ob er 2 1s t 2 02 0 R. Samizadeh & S. Parsaie Mehr Wiki as a Customer Knowledge Management Tool in Websites 219 International Journal of Industrial Engineering & Production Research, September 2012, Vol. 23, No. 3 These factors can have direct or indirect effects on purchase intention of customer in an online environment success. A direct effect is considered as a direct impact of the factor in the wiki success. An indirect effect is considered as an impact in the wiki success not directly but through other factors. Many factors may explain how we can use wiki to increase customer intention, but the present article focuses on the knowledge sharing factor in order to shed light on the variables affecting consumers’ purchase intentions in the online context (Fig. 1). 3-1. Culture of Knowledge Sharing and Knowledge Sharing Culture is a set of key values that are widely accepted by members of organization. Culture is socially learned and transmitted by members, and can be found in any fairly stable social unit, of any size, as long as it has a reasonable history. In summary, culture provides norms/rules for behavior in organizations [23]. Yang said that there was a strong and positive relationship between a collaborative culture and the effectiveness of knowledge sharing. Many factors including environmental, managerial and technical factors influence the sharing of knowledge, that all of these factors are affected by organizational culture. Because of the knowledge embedded in individual values, culture persuades community members to share what they know. Based on previous research, we posit that sharing knowledge culture may be a factor in increasing information exchange in the online context. [25] H1. Culture of knowledge sharing has a positive influence on knowledge sharing in wiki. 3-2. Trust and Knowledge Sharing Chai, Kim (2010) in their exhaustive review found that there is a positive relationship between contributors trust and their knowledge sharing practices [3]. This study explores trust in multiple dimensions including economy-based trust, trust in bloggers, trust in the Internet and trust in blog providers. This study investigates the role of trust in blog environment but the researcher generalizes this factor to the wiki tool, because in some aspect both of them have similar features. Renzl (2008) states that trust in management is an important prerequisite for knowledge documentation and documentation of knowledge has a positive impact on knowledge sharing. Documentation of knowledge serves as mediating variable between trust in management and knowledge sharing [16]. According to the knowledge sharing between online community members, trust plays an important role in encouraging members to share knowledge and information. These statements give us the chance to formulate the following hypothesis: H2. The higher level trust between members, the higher knowledge sharing 3-3. Perceived Risk, Knowledge Sharing and Purchase Intention Perceived risk involves the amount of feeling that would be lost if consequences of an act were not favorable [12]. In several literatures introduced different dimensions of perceived risk associated with the product and place. Perceived risk about product includes technical, service, social and psychological risk and about place this risks contains performance, financial, time and delivery risk[11],[4],[5].When consumers perceive higher risks, it is less likely that they will buy the products. Consumers perceive higher risks in online shopping than in physical store shopping because consumers will face higher uncertainty in achieving shopping goals [5]. H3. Knowledge sharing in website with wiki tool reduces the perceived risk with customers. H4. The lower perceived risk with customers occurs to higher purchase intention in a website which is hosted with wiki tool. 3-4. State Customer Experience in Wiki and Purchase Intention Experienced e-customers are people who have made at least one e-purchase and think about continuing to do so. for online customer experiences, perceived ease-of-use, perceived usefulness, skill, perceived control, perceived benefit, perceived risk, and trust can be mentioned[8]. Tsou, Yu Hsu(2011) proposed that through delivering customer experiences on blogs, consumers are more likely to have the intention to purchase products. Considering this statement and expand these results to wiki such as blog, we propose that: H5.customer experiences have an influence on increasing purchase intention. 3-5. Knowledge Sharing in Wiki and Purchase Intention Being able to know customer’s expectation is a key competitive factor and should be seen as an invaluable asset for the enterprise and this leads to build a desirable mutual relationship. This relation develops in business through technology and provides a variety of effective ways for both sides to be in knowledge transaction with each other. On the other side, the crucial point here is the constant changes in customer needs and satisfactions, since several ways of getting information have been provided and expanded due to the technology upgrading. It also enables customers to have a wide variety of choices in the market with the knowledge that is promoted in the websites where all the users and consumers can see this idea about the productions [19]. Behavioral intention of customer associated with websites in many times depends on positive remarks or comments about the websites and products[7]. H6.Sharing knowledge in wiki has a positive influence on purchase intention in an online environment. D ow nl oa de d fr om ij ie pr .iu st .a c. ir at 1 7: 38 IR S T o n W ed ne sd ay O ct ob er 2 1s t 2 02 0 220 R. Samizadeh & S. Parsaie Mehr Wiki as a Customer Knowledge Management Tool in Websites International Journal of Industrial Engineering & Production Research, September 2012, Vol. 23, No. 3 4. Methodology 4-1. Sample and Data Collection In order to prove our hypotheses we conducted an experiment among Internet customers. A sample of 254 people who bought modems from one of Iranian ISP Corporation was chosen. The sample was selected with an attempt to concentrate on people who are familiar with these kinds of instruments. A self-administered questionnaire was prepared for being used in the survey, and it was pre-tested on 20 IT and Business experts. A number of suggestions were made on how to improve the questionnaire substantially. Once the modifications were included, the questionnaire was given to the subjects who at least have an experience in the online environment. The survey instrument started with several questions concerning previous ecommerce experience, and these were followed by sections where each customer was asked to value the sharing knowledge and purchase intentions associated with wiki tool in the websites. Questionnaire was attached with a

Reverse Engineering and its Application in Industrial Design

Abstract: This paper introduces the concept and components of reverse engineering,important role in innovation of product design. It describes in detail the course of reverse engineering by the example of off-road vehicle hood for decorate,gives an emphasis on the advantage of reverse engineering in industrial design.