Microblogging

About: Microblogging is a research topic. Over the lifetime, 4186 publications have been published within this topic receiving 137030 citations. The topic is also known as: microblog.

Integrating cell phones and mobile technologies into public health practice: a social marketing perspective

Abstract: Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide.

Popularity prediction in microblogging network: a case study on sina weibo

Abstract: Predicting the popularity of content is important for both the host and users of social media sites. The challenge of this problem comes from the inequality of the popularity of content. Existing methods for popularity prediction are mainly based on the quality of content, the interface of social media site to highlight contents, and the collective behavior of users. However, little attention is paid to the structural characteristics of the networks spanned by early adopters, i.e., the users who view or forward the content in the early stage of content dissemination. In this paper, taking the Sina Weibo as a case, we empirically study whether structural characteristics can provide clues for the popularity of short messages. We find that the popularity of content is well reflected by the structural diversity of the early adopters. Experimental results demonstrate that the prediction accuracy is significantly improved by incorporating the factor of structural diversity into existing methods.

Tweet Inside: Microblogging in a Corporate Context

Abstract: With the advent of Twitter, Microblogging has become increasingly popular. The service is simple, easy to use and its success has company executives wondering if using the short message service in their Intranets would benefit organisational information sharing and communication. At the same time, others have cautioned against transferring social media inside the corporation as this might lead to importing unwanted procrastination behaviours. Against this backdrop, our case study explores communication patterns in a team that has adopted Enterprise Microblogging. By applying genre analysis, find that microblogging in this corporate context is vastly different to its public equivalent. We discuss our findings in light of contextual differences and the open nature of communication platforms, which impact on user appropriation. Moreover, we argue that decision makers should vest trust in their employees in putting microblogging to productive use in their group work environments.

Social Media’s Initial Reaction to Information and Misinformation on Ebola, August 2014: Facts and Rumors

Abstract: Objective.We analyzed misinformation about Ebola circulating on Twitter and Sina Weibo, the leading Chinese microblog platform, at the outset of the global response to the 2014–2015 Ebola epidemic ...