Mobile telephony

About: Mobile telephony is a research topic. Over the lifetime, 38008 publications have been published within this topic receiving 553646 citations.

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents

Abstract: Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of major interest. M-advertising addresses consumers with individualized advertising messages via mobile devices. The underlying paper discusses the relevance of m-advertising and investigates how perceived advertising value of mobile marketing can be increased. The analysis is based on a study among consumers. All together a quota sample of 815 mobile phone users was interviewed. The results indicate that the message content is of greatest relevance for the perceived advertising value, while a high frequency of message exposure has a negative impact on it.

Coupon delivery via mobile phone based on location

Abstract: A method for delivering coupons to consumers via mobile communication devices, based on location. The present invention includes an electronic database of merchant coupons. Users can then access the database by means of mobile phone, laptop computer, personal digital manager (PDA) or other mobile device. The user receives a menu of service preferences such as retail, dining, automobile service, lodging and entertainment and selects the desired services. Discount coupons for merchants in the user's vicinity are then sent to the user. The coupons are chosen based on the selected preferences and the user's location, which is determined according to the remote transmitting tower through which the user's signal is being sent.

Android: Changing the Mobile Landscape

Abstract: The mobile phone landscape changed last year with the introduction of smart phones running Android, a platform marketed by Google. Android phones are the first credible threat to the iPhone market. Not only did Google target the same consumers as iPhone, it also aimed to win the hearts and minds of mobile application developers. On the basis of market share and the number of available apps, Android is a success.

An alternative strategy for location tracking

Abstract: Mobile radio communications raise two major problems. First: a very poor radio link quality. Second: the users' mobility, which requires the management of their position, is resource consuming (especially radio bandwidth). This paper focuses on the second issue and proposes an intelligent method for users locating: the alternative strategy (AS). Our proposal is based on the observation that the mobility behavior of a majority of people can be foretold. If taken into consideration by the system, this characteristic can save signaling messages due to mobility management procedures, leading thus to savings in the system resources. Several versions of the AS are described: a basic version for long term events (i.e., received calls and registrations), and versions with increased memory for short and medium term events. The evaluation of the basic versions was performed using analytic and simulation approaches. It shows that storing the mobility related information brings great savings in system resources when the users have medium or high predictable mobility patterns. More generally speaking, this work points out the fact that the future systems will have to integrate users related information in order: firstly: to provide customized services and secondly: to save system resources. On the other hand, current trends in mobile communications show that adaptive and dynamic system capabilities require that more information to be collected and computed. >