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Opportunism

About: Opportunism is a research topic. Over the lifetime, 2030 publications have been published within this topic receiving 97170 citations. The topic is also known as: opportunist.


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Journal ArticleDOI
TL;DR: In this article, the authors aim to show how social capital between service buyers and partner firms in a service triad impacts the service buyer's opportunism risk regarding the service provider's behavior.
Abstract: Purpose – The authors aim to conceptually show how social capital between service buyer and partner firm in a service triad impacts the service buyer's opportunism risk regarding the service provider's behavior. Design/methodology/approach – The authors draw on social capital theory to conceptually derive propositions on the role of social capital with regard to the antecedents of opportunism in service triads. Findings – Based on literature, the authors show how social capital between service buyer and partner firm decreases the service buyer's opportunism risk regarding the provider's behavior. Structural capital enhances information flows, thus reducing ambiguity. Relational capital reduces ambiguity as well as the service buyer' dependence. Cognitive capital enhances the mitigating effect of relational norms. Research limitations/implications – The authors extend the conceptual perspective on social capital and opportunism risk to triadic environments. Besides empirical validation, a resulting researc...

54 citations

Journal ArticleDOI
TL;DR: Short-term contracting has three principal uses in the governance of the public sector: (a) contracting with service providers after a tendering/bidding process; (b) contract with the CEOs of the incorporated public enterprises; and (c) negotiating with executive agencies about what they should deliver.
Abstract: One can look at the arrival of New Public Management and the extensive public sector reforms inspired by this theory from many angles. Here we examine the shift from long-term contracting, typical of bureaucracy and traditional enterprises, to short-term contracting, borrowed from private sector governance methods. Short-term contracting has three principal uses in the governance of the public sector: (a) contracting with service providers after a tendering/bidding process; (b) contracting with the CEOs of the incorporated public enterprises; and (c) contracting with executive agencies about what they should deliver. Theoretical analysis, supported by substantial empirical evidence, suggests that short-term contracting eliminates the extensive post-contractual opportunism connected with long-term contracting, but is vulnerable to precontractual opportunism. Short-term contracting is not just another public sector reform fad, but constitutes a new tool for government which increases efficiency when handled with prudence.

53 citations

Journal ArticleDOI
01 Jun 2020
TL;DR: In this article, the authors examine the past, present and future of transaction cost theory by exploring the work of three of its key scholars: Ronald Coase, Oliver Williamson and Yochai Benkler.
Abstract: Transaction cost theory emerged over 80 years ago yet still continues to exert an important influence on marketing thought. In this article, I examine the past, present and future of this important theory by exploring the work of three of its key scholars: Ronald Coase, Oliver Williamson and Yochai Benkler. This examination provides an overview of each scholar’s ideas, a look at their intellectual influences, and an assessment of their impact on marketing scholarship. In addition to this in-depth exploration of transaction cost theory, I also highlight the contextual nature of how theories form, develop and change over time. My hope is that this examination will enrich our understanding of this important theory and suggest how it can be applied to a new set of marketing topics.

53 citations

Journal ArticleDOI
TL;DR: In this paper, conditions for relationship stability are discussed, and the question of whether perceived satisfaction with relationships is a necessary prerequisite for relationships stability is put on the question, and a model of relationships stability on that basis is developed.

53 citations

Journal ArticleDOI
TL;DR: This paper investigated the conditions under which opportunism occurs in international market entry and found that managers with experienced managers and a large network are subject to partners behaving opportunistically when they are entering a distant market.
Abstract: We investigate the conditions under which opportunism occurs in international market entry. Examining 133 entries into new markets by 38 Chinese exporters, we uncover instances of opportunistic behaviour on the part of importers. We study five variables affecting such behaviour: managerial experience, market entry share, market distance, young age, and network size. While we find no single variable on its own associated with opportunism, we do find that in concert they form five configurations of opportunism. In one configuration, even older firms with experienced managers and a large network are subject to partners behaving opportunistically when they are entering a distant market. We conclude that simplistic predictions based on the presence of a single antecedent should make way for a configurational approach whereby a set of conditions must be in place for opportunism to materialize.

53 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
202398
2022182
202168
202097
201991
201871