Organic product

About: Organic product is a research topic. Over the lifetime, 2110 publications have been published within this topic receiving 37552 citations.

Exploring The Gap Between Attitudes And Behaviour: Understanding Why Consumers Buy Or Do Not Buy Organic Food

Abstract: Purpose – The purpose of the paper is to explore the values that underlie consumers purchasing decisions of organic food.Design/methodology/approach – The paper draws on data from focus groups and laddering interviews with a total of 181 regular and occasional consumers of organic food that were contrasted with survey results of other studies.Findings – The results show that most consumers associate organic at first with vegetables and fruit and a healthy diet with organic products. Fruit and vegetables are also the first and in many cases only experience with buying organic product. The decision‐making process is complex and the importance of motives and barriers may vary between product categories.Research limitations/implications – While further research would be required to facilitate full understanding of the consumer‐decision making process with regard to organic produce, this work indicates the complexity of the process and the likelihood of variation between different product categories. Future re...

Consumer motivations in the purchase of organic food. A means-end approach

Abstract: The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. Uses the means‐end chain model to link attributes of products to the needs of consumers. In order to provide insights into consumer motivation in purchasing organic products, 60 respondents were interviewed using “hard” laddering approach to the measurement of means‐end chains. The results (ladders) of these semi‐qualitative interviews are coded, aggregated and presented in a set of hierarchical structured value maps. Even if organic products are perceived as difficult to find and expensive, most consumers judge them positively. All consumers associate organic products with health at different levels of abstraction and want good, tasty and nourishing products, because pleasure and wellbeing are their most important values. Results show that differences exist between groups of consumers with respect to their frequency of use (experience) of organic products and level of information (expertise). Reports and discusses results on consumer cognitive structures at different level of experience.

Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature

Abstract: Growing interest in organic agriculture has prompted numerous studies that compare various aspects of organic and conventionally produced foods. This paper provides a comprehensive evaluation of empirical studies comparing organic products and conventionally grown alternatives. The emphasis is on key organic consumer demand and marketing issues, including: (1) the implications of an economic definition of organically grown food for consumer demand; (2) attributes that shoppers consider most when comparing organic with conventionally grown products; (3) level and characteristics of consumer knowledge and awareness about organic food; (4) assessment methods and characteristics of organic consumer attitudes and preferences; (5) size of price premium and characteristics of consumers’ willingness-to-pay for organic products; and (6) profile of organic consumers. Overall, although there is some knowledge and awareness about organic products, consumers are not consistent in their interpretation of what is organic. Secondly, while consumers typically understand the broad issues about organic foods, many tend not to understand the complexities and niceties of organic farming practices and organic food quality attributes. Uncertainty regarding the true attributes of organic, and skepticism about organic labels, part of which stems from reported cases of (inadvertent) mislabeling, and product misrepresentation, and partly because of nonuniform organic standards and certification procedures, may hold some consumers back from purchasing organic. Thirdly, concern for human health and safety, which is a key factor that influences consumer preference for organic food, is consistent with observed deterioration in human health over time and, therefore, motivates consumers to buy organic food as insurance and/or investment in health. Fourthly, the proportion of consumers who are willing to pay a price premium for organic food decreases with premium level. On the other hand, premiums tend to increase with (combinations of) preferred attributes. In addition, demand tends to depend more on the price differential with respect to conventionally grown products, than on actual price. In contrast to sensitivity of demand to changes in price, income elasticity of demand for organic foods is generally small. Finally, it is important for policy analysts and researchers to note that organic fresh fruits and vegetables currently dominate the organic consumer's food basket. Furthermore, it is not clear whether frequent buyers consider particular organic products (e.g., organic meat) as normal goods, or if consumers consider such products as luxury goods.

Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type

Abstract: Purpose – Seeks to provide answers to two questions: is willingness to pay (WTP) for organic products influenced by the same set of factors that affect purchasing of conventional foods? Does WTP for organic products vary according to different food categories?Design/methodology/approach – Purchasers were approached during their food shopping in retail chains in Athens in July 2003. Sample inclusion is based on real awareness of the term “organic”. The questionnaire included in its first part a number of criteria that influence consumers when buying food. In the second part respondents were asked to indicate if any food products they buy were organic and to state how much more they were willing to pay. Information from the first part was analysed with factor analysis. With the help of t‐value analysis, it was examined whether there is a statistically significant difference per product category between consumers who are willing to pay and consumers who are unwilling to pay in terms of the factors identified...

The effects of organic inputs over time on soil aggregate stability – a literature analysis

Abstract: Since the beginning of the last century, many studies have reported evidence describing the effects of organic inputs on soil aggregate stability. In 1965, Monnier proposed a conceptual model that considers different patterns of temporal effects on aggregate stability depending on the nature of the organic inputs: easily decomposable products have an intense and transient effect on aggregate stability while more recalcitrant products have a lower but longer term effect. We confronted this conceptual model with a literature review of experimental data from laboratory and field experiments. This literature analysis validated the conceptual model proposed by Monnier and pointed out gaps in our current knowledge concerning the relationships between aggregate stability and organic inputs. Noticeably, the experimental dataset confirmed the biological and temporal effects of organic inputs on aggregate stability as proposed in the model. Monnier's model also related the evolution of aggregate stability to different microbial decomposing agents, but this relationship was not made clear in this literature analysis. No direct or universal relationship was found between the aggregative factors induced by organic input decomposition (binding molecules or decomposers of biomass) and temporal aggregate stability dynamics. This suggests the existence of even more complex relationships. The model can be improved by considering (i) the direct abiotic effect of some organic products immediately after the inputs, (ii) the initial biochemical characteristics of the organic products and (iii) the effects of organic products on the various mechanisms of aggregate breakdown. For now, no trend is evident in the effect of the rate of organic inputs or the effect of the soil characteristics (essentially carbon and clay contents) on aggregate stability