Organizational identification

About: Organizational identification is a research topic. Over the lifetime, 1988 publications have been published within this topic receiving 97047 citations.

This Brand is Me: A Social Identity Based Measure of Brand Identification

Abstract: This paper purports that strong consumer-brand relationships may be attributed to theories of social psychology, namely, social identity and self-categorization theory. The basic premise of these theories is that individuals group within society to achieve meaningful self-definition through intergroup homogenization and intragroup difference (Tajfel 1978, 1982). Social psychologists have historically applied these theories to an organizational context (Brown et al. 1986; Hogg and Abrams 1988) and concurrently, organizational behaviorists adopted theories of social psychology to explain desirable employee behavior such as employee citizenship and conscientiousness (Ashforth and Mael 1989; Bergami and Bagozzi 2000; Cheney 1983). Thus, organizational identification has received much academic attention in recent years (Dutton, Dukerich, and Harquail 1994; Pratt 1998; Riketta 2005; Van Dick 2001). Following this and entering the realm of marketing, Bhattacharya and Sen (2003) introduced the concept of consumer company identification and posit that individuals, regardless of formal membership ties, are able to identify with companies.

The Effect of Organizational Justice and Perceived Organizational Support on Organizational Citizenship Behaviors: The Mediating Role of Organizational Identification

Abstract: Problem of Study: Research on social exchange relationships does not take into account another vital component of organizational life—namely an individual’s sense of belonging and identity. Organizational identification is one of the most crucial factors holding employees together and keeping them committed to the organization. Many studies demonstrated that organizational identification is positively related to organizational citizenship behavior. Some researchers have suggested that organizational identification also might play an important role in social exchange processes. In recent years, the dominant approach has been to conceptualize the relationship among perceived organizational justice or perceived organizational support and organizational identification in terms of social identity as well as social exchange processes. Purpose of Study: The purpose of the present study was to investigate how the organizational identification mediates the impact of perceptions of organizational justice and organizational support on organizational citizenship behaviors in the context of Turkish preschool teachers. Methods: Data for this study were collected via a survey of 169 preschool teachers who completed measures of organizational citizenship behavior, organizational identification, organizational justice, and perceived organizational support. In analyzing the collected data, a two-step approach was adopted to test measured variables describing four latent constructs. Findings and Results: The model was specified and tested using structural equation modeling and was found to fit the data reasonably. The study findings show that the model was found to be effective in explaining the variance of organizational citizenship behaviors. Perceived organizational justice and organizational support together explained 70% of the variance in teachers’ organizational identifications. Organizational identification explained 79% of the variance in teachers’ organizational citizenship behaviors. Conclusions and Recommendations : As an overall conclusion, the results of the study demonstrate that teachers’ identification with the school play a significant role in promoting organizational citizenship behaviors. Furthermore, this study’s findings also suggest that organizational identification serves as an integral mediating mechanism among teachers’ organizational citizenship behaviors, perceived organizational justice, and organizational support based on exchange and identity theories. Because teachers’ organizational citizenship behavior improves school effectiveness, principals should understand the antecedents of these behaviors and beable to make use of them. Keywords : Social exchange theory, social identity theory, preschool

The relationship between perceived supervisory communication behaviors and subordinate organizational identification

Abstract: This study examined the relationship between subordinate perceptions of supervisor communication skills (i.e., communicator competence, communicative adaptability, interaction involvement) and subordinate level of organizational identification. Participants were 135 undergraduate college students who reported on their summer work experience. Results indicated that (a) supervisor communication competence is the only significant predictor of subordinate organizational identification and (b) subordinates with high levels of identification view their supervisors as being more competent communicators and more involved in interactions than subordinates with moderate or low levels of identification.

The impact of identification and commitment on job satisfaction

Abstract: Purpose – The purpose of this paper is to examine the relationship between employees’ perceptions of organizational identification, job satisfaction and organizational commitment. The study also investigates the influence of organizational commitment and organizational identification on job satisfaction.Design/methodology/approach – The theoretical framework of the positive relationships between job satisfaction and identification, commitment and job satisfaction, and commitment and identification was explored. A total of 578 bank employees engaged in this study. This research used a survey design and was conducted in Ankara in Turkey. Participants completed organizational identification, job satisfaction and commitment scales. Step wise regression analysis was used to assess the strength of the research hypotheses.Findings – All of the measurement instruments had acceptable reliabilities. The correlations observed were generally consistent with the expectations of the researcher. The results of the study...

An Organizational Identity Approach to Strategic Groups

Abstract: We argue that a firm forms three distinct relationships with strategic groups-identification, disidentification, and ambivalent identification. Firms can form any of these relationships with multiple strategic groups, and the set of these relationships comprises a firm's strategic group configuration SGC. We propose that the nature of a firm's identity influences the characteristics of its SGC. We demonstrate the implications of our model by exploring how a firm's strategic group configuration affects its information-seeking behaviors. Finally, we describe how the SGC framework offers several key implications for this field of research.