Showing papers on "Personality published in 2013"

Private traits and attributes are predictable from digital records of human behavior

Abstract: We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. The analysis presented is based on a dataset of over 58,000 volunteers who provided their Facebook Likes, detailed demographic profiles, and the results of several psychometric tests. The proposed model uses dimensionality reduction for preprocessing the Likes data, which are then entered into logistic/linear regression to predict individual psychodemographic profiles from Likes. The model correctly discriminates between homosexual and heterosexual men in 88% of cases, African Americans and Caucasian Americans in 95% of cases, and between Democrat and Republican in 85% of cases. For the personality trait “Openness,” prediction accuracy is close to the test–retest accuracy of a standard personality test. We give examples of associations between attributes and Likes and discuss implications for online personalization and privacy.

Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach

Abstract: We analyzed 700 million words, phrases, and topic instances collected from the Facebook messages of 75,000 volunteers, who also took standard personality tests, and found striking variations in language with personality, gender, and age. In our open-vocabulary technique, the data itself drives a comprehensive exploration of language that distinguishes people, finding connections that are not captured with traditional closed-vocabulary word-category analyses. Our analyses shed new light on psychosocial processes yielding results that are face valid (e.g., subjects living in high elevations talk about the mountains), tie in with other research (e.g., neurotic people disproportionately use the phrase ‘sick of’ and the word ‘depressed’), suggest new hypotheses (e.g., an active life implies emotional stability), and give detailed insights (males use the possessive ‘my’ when mentioning their ‘wife’ or ‘girlfriend’ more often than females use ‘my’ with ‘husband’ or 'boyfriend’). To date, this represents the largest study, by an order of magnitude, of language and personality.

Animal personality: what are behavioural ecologists measuring?

Abstract: The discovery that an individual may be constrained, and even behave sub-optimally, because of its personality type has fundamental implications for understanding individual- to group-level processes. Despite recent interest in the study of animal personalities within behavioural ecology, the field is fraught with conceptual and methodological difficulties inherent in any young discipline. We review the current agreement of definitions and methods used in personality studies across taxa and systems, and find that current methods risk misclassifying traits. Fortunately, these problems have been faced before by other similar fields during their infancy, affording important opportunities to learn from past mistakes. We review the tools that were developed to overcome similar methodological problems in psychology. These tools emphasise the importance of attempting to measure animal personality traits using multiple tests and the care that needs to be taken when interpreting correlations between personality traits or their tests. Accordingly, we suggest an integrative theoretical framework that incorporates these tools to facilitate a robust and unified approach in the study of animal personality.

An interdisciplinary meta-analysis of the potential antecedents, correlates, and consequences of protégé perceptions of mentoring.

Abstract: This meta-analysis summarized youth, academic, and workplace research on the potential antecedents (demographics, human capital, and relationship attributes), correlates (interaction frequency, relationship length, performance, motivation, and social capital), and consequences (attitudinal, behavioral, career-related, and health-related outcomes) of protege perceptions of instrumental support, psychosocial support, and relationship quality to the mentor or to the relationship. A total of 173 meta-analytic correlations were computed based on data from 173 samples and a combined N of 40,737. Among antecedents, positive protege perceptions were most strongly associated with greater similarity in attitudes, values, beliefs, and personality with their mentors (ρ ranged from .38 to .59). Among correlates, protege perceptions of greater instrumental support (ρ = .35) and relationship quality (ρ = .54) were most strongly associated with social capital while protege perceptions of greater psychosocial support were most strongly associated with interaction frequency (ρ = .25). Among consequences, protege perceptions of greater instrumental support (ρ = .36) and relationship quality (ρ = .38) were most strongly associated with situational satisfaction while protege perceptions of psychosocial support were most highly associated with sense of affiliation (ρ = .41). Comparisons between academic and workplace mentoring generally revealed differences in magnitude, rather than direction, of the obtained effects. The results should be interpreted in light of the methodological limitations (primarily cross-sectional designs and single-source data) and, in some instances, a small number of primary studies.

The relationships between behavioral addictions and the five-factor model of personality.

Abstract: Aims Although relationships between addiction and personality have previously been explored, no study has ever simultaneously investigated the interrelationships between several behavioral addictions, and related these to the main dimensions of the five-factor model of personality. Methods In this study, 218 university students completed questionnaires assessing seven different behavioral addictions (i.e., Facebook addiction, video game addiction, Internet addiction, exercise addiction, mobile phone addiction, compulsive buying, and study addiction) as well as an instrument assessing the main dimensions of the five-factor model of personality. Results Of the 21 bivariate intercorrelations between the seven behavioral addictions, all were positive (and nine significantly). The results also showed that (i) Neuroticism was positively associated with Internet addiction, exercise addiction, compulsive buying, and study addiction, (ii) Extroversion was positively associated with Facebook addiction, exercise addiction, mobile phone addiction, and compulsive buying, (iii) Openness to experience was negatively associated with Facebook addiction and mobile phone addiction, (iv) Agreeableness was negatively associated with Internet addiction, exercise addiction, mobile phone addiction, and compulsive buying, and (v) Conscientiousness was negatively associated with Facebook addiction, video game addiction, Internet addiction, and compulsive buying and positively associated with exercise addiction and study addiction. Conclusions The positive associations between the seven behavioral addictions suggest one or several underlying pathological factors. Hierarchical multiple regressions showed that personality traits explained between 6% and 17% of the variance in the seven behavioral addictions, suggesting that personality to a varying degree explains scores on measures of addictive behaviors.

Mining large-scale smartphone data for personality studies

Abstract: In this paper, we investigate the relationship between automatically extracted behavioral characteristics derived from rich smartphone data and self-reported Big-Five personality traits (extraversion, agreeableness, conscientiousness, emotional stability and openness to experience). Our data stem from smartphones of 117 Nokia N95 smartphone users, collected over a continuous period of 17 months in Switzerland. From the analysis, we show that several aggregated features obtained from smartphone usage data can be indicators of the Big-Five traits. Next, we describe a machine learning method to detect the personality trait of a user based on smartphone usage. Finally, we study the benefits of using gender-specific models for this task. Apart from a psychological viewpoint, this study facilitates further research on the automated classification and usage of personality traits for personalizing services on smartphones.

Behavioral Confirmation of Everyday Sadism

Abstract: Past research on socially aversive personalities has focused on subclinical psychopathy, subclinical narcissism, and Machiavellianism-the "Dark Triad" of personality. In the research reported here, we evaluated whether an everyday form of sadism should be added to that list. Acts of apparent cruelty were captured using two laboratory procedures, and we showed that such behavior could be predicted with two measures of sadistic personality. Study 1 featured a bug-killing paradigm. As expected, sadists volunteered to kill bugs at greater rates than did nonsadists. Study 2 examined willingness to harm an innocent victim. When aggression was easy, sadism and Dark Triad measures predicted unprovoked aggression. However, only sadists were willing to work for the opportunity to hurt an innocent person. In both studies, sadism emerged as an independent predictor of behavior reflecting an appetite for cruelty. Together, these findings support the construct validity of everyday sadism and its incorporation into a new "Dark Tetrad" of personality.

Measurement invariance of big-five factors over the life span: ESEM tests of gender, age, plasticity, maturity, and la dolce vita effects

Abstract: This substantive-methodological synergy applies evolving approaches to factor analysis to substantively important developmental issues of how five-factor-approach (FFA) personality measures vary with gender, age, and their interaction. Confirmatory factor analyses (CFAs) conducted at the item level often do not support a priori FFA structures, due in part to the overly restrictive assumptions of CFA models. Here we demonstrate that exploratory structural equation modeling (ESEM), an integration of CFA and exploratory factor analysis, overcomes these problems with the 15-item Big Five Inventory administered as part of the nationally representative British Household Panel Study (N = 14,021; age: 15-99 years, Mage = 47.1). ESEM fitted the data substantially better and resulted in much more differentiated (less correlated) factors than did CFA. Methodologically, we extended ESEM (introducing ESEM-within-CFA models and a hybrid of multiple groups and multiple indicators multiple causes models), evaluating full measurement invariance and latent mean differences over age, gender, and their interaction. Substantively the results showed that women had higher latent scores for all Big Five factors except for Openness and that these gender differences were consistent over the entire life span. Substantial nonlinear age effects led to the rejection of the plaster hypothesis and the maturity principle but did support a newly proposed la dolce vita effect in old age. In later years, individuals become happier (more agreeable and less neurotic), more self-content and self-centered (less extroverted and open), more laid back and satisfied with what they have (less conscientious, open, outgoing and extroverted), and less preoccupied with productivity.

Who Multi-Tasks and Why? Multi-Tasking Ability, Perceived Multi-Tasking Ability, Impulsivity, and Sensation Seeking

Abstract: The present study examined the relationship between personality and individual differences in multi-tasking ability. Participants enrolled at the University of Utah completed measures of multi-tasking activity, perceived multi-tasking ability, impulsivity, and sensation seeking. In addition, they performed the Operation Span in order to assess their executive control and actual multi-tasking ability. The findings indicate that the persons who are most capable of multi-tasking effectively are not the persons who are most likely to engage in multiple tasks simultaneously. To the contrary, multi-tasking activity as measured by the Media Multitasking Inventory and self-reported cell phone usage while driving were negatively correlated with actual multi-tasking ability. Multi-tasking was positively correlated with participants’ perceived ability to multi-task ability which was found to be significantly inflated. Participants with a strong approach orientation and a weak avoidance orientation – high levels of impulsivity and sensation seeking – reported greater multi-tasking behavior. Finally, the findings suggest that people often engage in multi-tasking because they are less able to block out distractions and focus on a singular task. Participants with less executive control - low scorers on the Operation Span task and persons high in impulsivity - tended to report higher levels of multi-tasking activity.

Response Styles in Survey Research: A Literature Review of Antecedents, Consequences, and Remedies

Abstract: Although the purpose of questionnaire items is to obtain a person’s opinion on a certain matter, a respondent’s registered opinion may not reflect his or her ‘‘true’’ opinion because of random and systematic errors. Response styles (RSs) are a respondent’s tendency to respond to survey questions in certain ways regardless of the content, and they contribute to systematic error. They affect univariate and multivariate distributions of data collected by rating scales and are alternative explanations for many research results. Despite this, RS are often not controlled in research. This article provides a comprehensive summary of the types of RS, lists their potential sources, and discusses ways to diagnose and control for them. Finally, areas for further research on RS are proposed.

Sex, Power, and Money: Prediction from the Dark Triad and Honesty–Humility

Abstract: Data were collected from two undergraduate student samples to examine (i) the relations of the ‘Dark Triad’ variables (Machiavellianism, Psychopathy, and Narcissism) with the HEXACO personality dim...

How universal is the Big Five? Testing the five-factor model of personality variation among forager-farmers in the Bolivian Amazon.

Abstract: The five-factor model (FFM) of personality variation has been replicated across a range of human societies, suggesting the FFM is a human universal. However, most studies of the FFM have been restricted to literate, urban populations, which are uncharacteristic of the majority of human evolutionary history. We present the first test of the FFM in a largely illiterate, indigenous society. Tsimane forager-horticulturalist men and women of Bolivia (n = 632) completed a translation of the 44-item Big Five Inventory (Benet-Martinez & John, 1998), a widely used metric of the FFM. We failed to find robust support for the FFM, based on tests of (a) internal consistency of items expected to segregate into the Big Five factors, (b) response stability of the Big Five, (c) external validity of the Big Five with respect to observed behavior, (d) factor structure according to exploratory and confirmatory factor analysis, and (e) similarity with a U.S. target structure based on Procrustes rotation analysis. Replication of the FFM was not improved in a separate sample of Tsimane adults (n = 430), who evaluated their spouses on the Big Five Inventory. Removal of reverse-scored items that may have elicited response biases produced factors suggestive of Extraversion, Agreeableness, and Conscientiousness, but fit to the FFM remained poor. Response styles may covary with exposure to education, but we found no better fit to the FFM among Tsimane who speak Spanish or have attended school. We argue that Tsimane personality variation displays 2 principal factors that may reflect socioecological characteristics common to small-scale societies. We offer evolutionary perspectives on why the structure of personality variation may not be invariant across human societies. (PsycINFO Database Record (c) 2013 APA, all rights reserved)

Predicting personality using novel mobile phone-based metrics

Abstract: The present study provides the first evidence that personality can be reliably predicted from standard mobile phone logs. Using a set of novel psychology-informed indicators that can be computed from data available to all carriers, we were able to predict users' personality with a mean accuracy across traits of 42% better than random, reaching up to 61% accuracy on a three-class problem. Given the fast growing number of mobile phone subscription and availability of phone logs to researchers, our new personality indicators open the door to exciting avenues for future research in social sciences. They potentially enable cost-effective, questionnaire-free investigation of personality-related questions at a scale never seen before.

Individual personalities predict social behaviour in wild networks of great tits (Parus major)

Abstract: Social environments have an important effect on a range of ecological processes, and form a crucial component of selection. However, little is known of the link between personality, social behaviour and population structure. We combine a well-understood personality trait with large-scale social networks in wild songbirds, and show that personality underpins multiple aspects of social organisation. First, we demonstrate a relationship between network centrality and personality with ‘proactive’ (fast-exploring) individuals associating weakly with greater numbers of conspecifics and moving between flocks. Second, temporal stability of associations relates to personality: ‘reactive’ (slow-exploring) birds form synergistically stable relationships. Finally, we show that personality influences social structure, with males non-randomly distributed across groups. These results provide strong evidence that songbirds follow alternative social strategies related to personality. This has implications not only for the causes of social network structure but also for the strength and direction of selection on personality in natural populations.

The convergent structure of DSM-5 personality trait facets and five-factor model trait domains.

Abstract: The DSM-5 Personality and Personality Disorder Work Group have proposed diagnosing personality disorder based in part on 25 pathological traits. Initial research suggests that five factors explain the covariance among these traits and that these factors reflect the domains of the well-validated Five-Factor Model (FFM) of normative personality. This finding is important because it signifies the potential to apply normative trait research to personality disorder classification in the DSM-5. In this study, trait scale scores on the Personality Inventory for DSM-5 (PID-5) and domain scores from the FFM Rating Form (FFMRF) were subjected to a conjoint exploratory factor analysis (EFA) to test the higher-order convergence of the DSM-5 pathological trait model and the FFM in a nonclinical sample (N = 808). Results indicate that the five higher-order factors of the conjoint EFA reflect the domains of the FFM. The authors briefly discuss implications of this correspondence between the normative FFM and the pathological PID-5.

Durability of improvement in post-traumatic stress disorder symptoms and absence of harmful effects or drug dependency after 3,4-methylenedioxymethamphetamine-assisted psychotherapy: a prospective long-term follow-up study:

Abstract: We report follow-up data evaluating the long-term outcomes for the first completed trial of 3,4-methylenedioxymethamphetamine (MDMA)-assisted psychotherapy for chronic, treatment-resistant post-traumatic stress disorder (PTSD) (Mithoefer et al., 2011). All of the 19 subjects who received MDMA-assisted treatment in the original trial participated in the long-term follow-up (LTFU), with 16 out of 19 completing all of the long-term outcome measures, which were administered from 17 to 74 months after the original study's final MDMA session (mean = 45.4; SD = 17.3). Our primary outcome measure used was the Clinician-Administered PTSD Scale (CAPS). Secondary outcome measures were the Impact of Events Scale-Revised (IES-R) and the Neuroticism Extroversion Oppenness Personality Inventory-Revised (NEO PI-R) Personality Inventory. We also collected a long-term follow-up questionnaire. Results for the 16 CAPS completers showed there were no statistical differences between mean CAPS score at LTFU (mean = 23.7; SD = 22.8) (tmatched = 0.1; df = 15, p = 0.91) and the mean CAPS score previously obtained at Study Exit (mean = 24.6, SD = 18.6). On average, subjects maintained statistically and clinically-significant gains in symptom relief, although two of these subjects did relapse. It was promising that we found the majority of these subjects with previously severe PTSD who were unresponsive to existing treatments had symptomatic relief provided by MDMA-assisted psychotherapy that persisted over time, with no subjects reporting harm from participation in the study.

The DSM-5 dimensional trait model and five-factor models of general personality.

Abstract: The current study tests empirically the relationship of the dimensional trait model proposed for the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) with five-factor models of general personality. The DSM-5 maladaptive trait dimensional model proposal included 25 traits organized within five broad domains (i.e., negative affectivity, detachment, antagonism, disinhibition, and psychoticism). Consistent with the authors of the proposal, it was predicted that negative affectivity would align with five-factor model (FFM) neuroticism, detachment with FFM introversion, antagonism with FFM antagonism, disinhibition with low FFM conscientiousness and, contrary to the proposal; psychoticism would align with FFM openness. Three measures of alternative five-factor models of general personality were administered to 445 undergraduates along with the Personality Inventory for DSM-5. The results provided support for the hypothesis that all five domains of the DSM-5 dimensional trait model are maladaptive variants of general personality structure, including the domain of psychoticism.

Examination of the Equivalence of Self-Report Survey-Based Paper-and-Pencil and Internet Data Collection Methods.

Abstract: Self-report survey-based data collection is increasingly carried out using the Internet, as opposed to the traditional paper-and-pencil method. However, previous research on the equivalence of these methods has yielded inconsistent findings. This may be due to methodological and statistical issues present in much of the literature, such as nonequivalent samples in different conditions due to recruitment, participant self-selection to conditions, and data collection procedures, as well as incomplete or inappropriate statistical procedures for examining equivalence. We conducted 2 studies examining the equivalence of paper-and-pencil and Internet data collection that accounted for these issues. In both studies, we used measures of personality, social desirability, and computer self-efficacy, and, in Study 2, we used personal growth initiative to assess quantitative equivalence (i.e., mean equivalence), qualitative equivalence (i.e., internal consistency and intercorrelations), and auxiliary equivalence (i.e., response rates, missing data, completion time, and comfort completing questionnaires using paper-and-pencil and the Internet). Study 1 investigated the effects of completing surveys via paper-and-pencil or the Internet in both traditional (i.e., lab) and natural (i.e., take-home) settings. Results indicated equivalence across conditions, except for auxiliary equivalence aspects of missing data and completion time. Study 2 examined mailed paper-and-pencil and Internet surveys without contact between experimenter and participants. Results indicated equivalence between conditions, except for auxiliary equivalence aspects of response rate for providing an address and completion time. Overall, the findings show that paper-and-pencil and Internet data collection methods are generally equivalent, particularly for quantitative and qualitative equivalence, with nonequivalence only for some aspects of auxiliary equivalence.

Construct Clean-Up in Proactivity Research: A Meta-Analysis on the Nomological Net of Work-Related Proactivity Concepts and their Incremental Validities

Abstract: The overall goal of the meta-analytic review of the most frequently studied proactivity concepts—personal initiative, proactive personality, taking charge, and voice—was cleaning up the number and overlap of proactivity constructs and examining their construct validity. We provide a unifying framework for proactivity theory and a nomological net. We studied 163 independent samples (N= 36,079). The meta-analysis found high correlations between proactive personality and personal initiative/personality. Further, there were strong relationships between voice, taking charge, and personal initiative/behavior. For construct clean-up, we suggest that the two proactive personality constructs can be taken as functionally equivalent and that this is also true to some extent for the three proactive behavior constructs—the latter signify proactive behavior. All proactive concepts showed clear correlations with performance (from .13 to .34 depending upon construct and objectivity level of performance). However, the proactive personality concepts were also highly correlated with the Big Five personality factors and showed very low to no incremental validity for work performance; this is contradictory to prior meta-analyses on proactive personality and is discussed in detail. In contrast, proactive behavior scales (personal initiative/behavior, taking charge, and voice) predicted job performance well above and beyond personality.

Do we become a different person when hitting the road? Personality development of sojourners.

Abstract: International mobility is a prevalent life event that particularly affects university students. The aim of this longitudinal study was twofold: First, we examined the impact of international mobility on personality (Big Five) change, separating self-selection effects from socialization processes. Second, we extended prior analyses on the association between life events and personality development by investigating the mechanisms that account for socialization processes. In particular, we assessed whether individual differences in the fluctuation of support relationships serve as an explanatory link. We used a prospective control group design with 3 measurement occasions. A sample of university students, containing both short-term (i.e., 1 semester) and long-term (i.e., 1 academic year) sojourners (N = 527) along with control students (N = 607), was tracked over the course of an academic year. Multivariate latent models revealed 3 main findings: First, initial (pre-departure) levels of Extraversion and Conscientiousness predicted short-term sojourning, and Extraversion and Openness predicted long-term sojourning. Second, both forms of sojourning were associated with increases in Openness and Agreeableness and a decrease in Neuroticism above and beyond the observed self-selection. Third, the acquisition of new international support relationships largely accounted for the sojourn effects on personality change. These findings help to fill the missing link between life events and personality development by establishing social relationship fluctuation as an important mediating mechanism.

Personality and technology acceptance: the influence of personality factors on the core constructs of the Technology Acceptance Model

Abstract: The Technology Acceptance Model TAM is one of the most used models in information science. Although several studies investigate the relationship between individual difference variables and TAM, none are conclusive about the relationship between personality and the TAM constructs. The current study seeks to investigate the degree to which users' assessments of the core constructs of TAM are influenced by their personality as measured by a short version of the IPIP Big Five inventory. A web-based survey method was used where users n = 1004 read a description of a software tool before completing personality and TAM inventories. The results indicate that personality influence behavioural intention BI both directly and mediated through the TAM beliefs. Personality can also influence the TAM beliefs without influencing BI. Extraversion has significant, positive relations to BI and this relation is fully mediated by the TAM beliefs. Emotional stability is related to BI, but this relation is not mediated by the TAM beliefs. Openness to experience is significantly and positively related to perceived ease of use, but does not influence BI.

Personality Maturation Around the World A Cross-Cultural Examination of Social-Investment Theory

Abstract: During early adulthood, individuals from different cultures across the world tend to become more agreeable, more conscientious, and less neurotic Two leading theories offer different explanations for these pervasive age trends: Five-factor theory proposes that personality maturation is largely determined by genetic factors, whereas social-investment theory proposes that personality maturation in early adulthood is largely the result of normative life transitions to adult roles In the research reported here, we conducted the first systematic cross-cultural test of these theories using data from a large Internet-based sample of young adults from 62 nations (N = 884,328) We found strong evidence for universal personality maturation from early to middle adulthood, yet there were significant cultural differences in age effects on personality traits Consistent with social-investment theory, results showed that cultures with an earlier onset of adult-role responsibilities were marked by earlier personality maturation

Interpersonal relatedness and self-definition in normal and disrupted personality development: retrospect and prospect.

Abstract: Two-polarities models of personality propose that personality development evolves through a dialectic synergistic interaction between two fundamental developmental psychological processes across the life span-the development of interpersonal relatedness on the one hand and of self-definition on the other This article offers a broad review of extant research concerning these models, discusses their implications for psychology and psychiatry, and addresses future research perspectives deriving from these models We first consider the implications of findings in this area for clinical research and practice This is followed by a discussion of emerging research findings concerning the role of developmental, cross-cultural, evolutionary, and neurobiological factors influencing the development of these two fundamental personality dimensions Taken together, this body of research suggests that theoretical formulations that focus on interpersonal relatedness and self-definition as central coordinates in personality development and psychopathology provide a comprehensive conceptual paradigm for future research in psychology and psychiatry exploring the interactions among neurobiological, psychological, and sociocultural factors in adaptive and disrupted personality development across the life span

Little emperors: behavioral impacts of China's One-Child Policy.

Abstract: We document that China's One-Child Policy (OCP), one of the most radical approaches to limiting population growth, has produced significantly less trusting, less trustworthy, more risk-averse, less competitive, more pessimistic, and less conscientious individuals. Our data were collected from economics experiments conducted with 421 individuals born just before and just after the OCP's introduction in 1979. Surveys to elicit personality traits were also used. We used the exogenous imposition of the OCP to identify the causal impact of being an only child, net of family background effects. The OCP thus has significant ramifications for Chinese society.

The neuromodulator of exploration: A unifying theory of the role of dopamine in personality

Abstract: The neuromodulator dopamine is centrally involved in reward, approach behavior, exploration, and various aspects of cognition. Variations in dopaminergic function are assumed to be associated with variations in personality, but exactly which traits are influenced by dopamine remains an open question. This paper proposes a theory of the role of dopamine in personality that organizes and explains the diversity of findings, utilizing the division of the dopaminergic system into value coding and salience coding neurons (Bromberg-Martin, Matsumoto, and Hikosaka, 2010). The value coding system is proposed to be related primarily to Extraversion and the salience coding system to Openness/Intellect. Global levels of dopamine influence the higher order personality factor, Plasticity, which comprises the shared variance of Extraversion and Openness/Intellect. All other traits related to dopamine are linked to Plasticity or its subtraits. The general function of dopamine is to promote exploration, by facilitating engagement with cues of specific reward (value) and cues of the reward value of information (salience). This theory constitutes an extension of the entropy model of uncertainty (EMU; Hirsh, Mar, & Peterson, 2012), enabling EMU to account for the fact that uncertainty is an innate incentive reward as well as an innate threat. The theory accounts for the association of dopamine with traits ranging from sensation and novelty seeking, to impulsivity and aggression, to achievement striving, creativity, and cognitive abilities, to the overinclusive thinking characteristic of schizotypy.