Protocol analysis

Abstract: Since the publication of Ericsson and Simon's work in the early 1980s, verbal data has been used increasingly to study cognitive processes in many areas of psychology, and concurrent and retrospective verbal reports are now generally accepted as important sources of data on subjects' cognitive processes in specific tasks. In this revised edition of the book that put protocol analysis on firm theoretical ground, the authors review major advances in verbal reports over the past decade, including new evidence on how giving verbal reports affects subjects' cognitive processes, and on the validity and completeness of such reports. In a new preface Ericsson and Simon summarize the central issues covered in the book and provide an updated version of their information-processing model, which explains verbalization and verbal reports. They describe new studies on the effects of verbalization, interpreting the results of these studies and showing how their theory can be extended to account for them. Next, they address the issue of completeness of verbally reported information, reviewing the new evidence in three particularly active task domains. They conclude by citing recent contributions to the techniques for encoding protocols, raising general issues, and proposing directions for future research.

Abstract: Since the publication of Ericsson and Simon's work in the early 1980s, verbal data has been used increasingly to study cognitive processes in many areas of psychology, and concurrent and retrospective verbal reports are now generally accepted as important sources of data on subjects' cognitive processes in specific tasks In this revised edition of the book that put protocol analysis on firm theoretical ground, the authors review major advances in verbal reports over the past decade, including new evidence on how giving verbal reports affects subjects' cognitive processes, and on the validity and completeness of such reports In a new preface Ericsson and Simon summarize the central issues covered in the book and provide an updated version of their information-processing model, which explains verbalization and verbal reports They describe new studies on the effects of verbalization, interpreting the results of these studies and showing how their theory can be extended to account for them Next, they address the issue of completeness of verbally reported information, reviewing the new evidence in three particularly active task domains They conclude by citing recent contributions to the techniques for encoding protocols, raising general issues, and proposing directions for future research

Abstract: Two process tracing techniques, explicit information search and verbal protocols, were used to examine the information processing strategies subjects use in reaching a decision. Subjects indicated preferences among apartments. The number of alternatives available and number of dimensions of information available was varied across sets of apartments. When faced with a two alternative situation, the subjects employed search strategies consistent with a compensatory decision process. In contrast, when faced with a more complex (multialternative) decision task, the subjects employed decision strategies designed to eliminate some of the available alternatives as quickly as possible and on the basis of a limited amount of information search and evaluation. The results demonstrate that the information processing leading to choice will vary as a function of task complexity. An integration of research in decision behavior with the methodology and theory of more established areas of cognitive psychology, such as human problem solving, is advocated.