Showing papers on "Psychographic published in 1979"
TL;DR: The effect of varying fear levels was tested in a field experiment on a random resident sample and on separate demographic and psychographic subsegments as discussed by the authors, and certain attitudinal and behavioral effects were found.
Abstract: The effect of varying fear levels was tested in a field experiment on a random resident sample and on separate demographic and psychographic subsegments. Certain attitudinal and behavioral effects ...
76 citations
TL;DR: In this article, a test-retest study of the reliability of 36 psychographic items was conducted for a one-year time interval with women subjects, and nine stable psychographic dimensions, some judged judged...
Abstract: A test-retest study of the reliability of 36 psychographic items was conducted for a one-year time interval with women subjects. Analysis revealed nine stable psychographic dimensions, some judged ...
34 citations
TL;DR: In this article, a psychographic instrument based on a priori construct formulation was used to segment the voting public in Canada, based on public attitudes toward welfare programs in the country.
Abstract: This article describes how a psychographic instrument, based on a priori construct formulation, can be built to segment the voting public. The analysis is based on public attitudes toward welfare programs in Canada.
32 citations
TL;DR: In this paper, the authors examined the mobility and life style characteristics of suburbanites in a medium-sized city in an effort to discover the answers to these and other questions, and suggested that mobility relates to life style and media usage, which in turn largely determines the quality of consumer demand and the most efficient media to reach such a market.
7 citations
TL;DR: The concept of life style is a major force in current consumer behavior theory as mentioned in this paper and has become an increasing area of interest recently among advertising and marketing executives and researchers, which represents a major step forward in understanding, explaining and predicting consumer attitudes.
Abstract: Life styles have become an increasing area of interest recently among advertising and marketing executives and researchers. Noting that who you are and how you live affects what you consume, researchers have segmented markets for soft drinks, tobacco and automobiles according to the ^''patterns in which people live and spend time and money."^ According to Wells and Cosmas, this perspective represents a major step forward in understanding, explaining and predicting consumer attitudes.^ Consumers use products to satisfy differing needs and desires, and life style or ''psychographic'' pictures of consumers ''add a detailed, 'humanized' portrait of the consumer" that are ''an interesting and useful increment to the standard demographic profile.''^ Thus manufacturers of products are better able to gauge how their goods are used by consumers. The concept of life style is a major force in current consumer behavior theory. Berkman and Gilson point out that life style is an "organizational concept for understanding many of the determinants and processes" of consumer behavior/ Its usefulness and popularity in market research is due, in large part, to its organizing power: psychographic research draws a variety of analyses and disciplines together by focusing on the "why" in consumer behavior. Schweitzer, among others, has urged newspaper researchers and marketing executives to use life style measures to study readership patterns.-̂ He points out that circulation is not keeping pace with the growth in housing units, and that traditional research has done little to increase
2 citations