Showing papers on "Psychographic published in 1983"

Search Behavior of International Vacationers: Travel-Specific Lifiestyle and Sociodemographic Variables

Abstract: The primary objectives of this exploratory study were to determine the relative ability of a limited number of travel-specific psychographic statements and sociodemographic variables to (1) predict and explain external search behavior of a sample of international vacationers and (2) discriminate between respondents exemplifying active and passive external search behavior. The findings suggest that search behavior is better explained by travel-specific psychographics than by demographics.

Identifying the energy conscious consumer: The case of the opinion leader

Abstract: The present study was undertaken to identify a demographic and psychographic profile of opinion leaders in an energy related context. The study found significant differences across opinion leadership groupings on the variables of interest.

A Demographic and Psychographic Assessment of a Specialty Store's Customers and Non-Customers

Abstract: The purpose of the study was to identify demographic and psychographic profiles of customers and non-customers of a retail specialty store. Objectives were to determine (1) the characteristics of the customers and (2) the combination of characteristics that could be used to discriminate customers from non-customers. A revised version of an instrument prepared by Walter K. Levy Associates was employed. Questionnaires were mailed to a randomly selected sample of 600 customers and 600 non-customers. Of the 760 questionnaires returned, 459 were usable—273 from customers and 186 from non-customers. Stepwise discriminant analysis was used to analyze the data. A set of 24 variables described the characteristics of the customers and non-customers. One variable was concerned with shopper viewpoint, 13 with store image, 6 with shopper behavior, 1 with media preference and usage, and 3 with demographic characteristics. The discriminant function was highly accurate in predicting which respondents were customers and w...

Reliance on Life Insurance Agents: A Demographic and Psychographic Analysis of Consumers

Abstract: This study examines the characteristics associated with individuals who tend to have a regular life insurance agent (and rely on that agent in their insurance purchasing decisions) versus those that do not. The findings are presented through a discriminant approach. The results suggest that life insurance consumers who have an agent on whom they rely (in life insurance purchasing decisions) tend to have larger amounts of life insurance, consider insurance to be very important, are younger, tend to be female, are concerned with their health, are not opinion leaders, and are single.

Life styles and psychographic characteristics of elderly consumers as determinants of perceptions on health care

Abstract: of dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy

Assessing the Reliability of Psychographic Analyses

Abstract: Psychographic, or life-style, analysis has proved useful in a wide variety of applications. However users have voiced concern about the reliability of the analysis and the reality of the segmentations it produces. As life-style items tend to be specific to individual applications and often have little theoretical support, there is particular need for a method of evaluating the stability of results. This paper reviews marketing studies which have tested life-style reliability and stability, and presents a method of assessing reliability using the jackknife. This method is particularly useful as it can handle small sample sizes, is not dependent on the number of items in the scale or the type of factor model used, and can provide detailed assessments of factor reliability. An empirical application of the method is presented.

Psychographic analysis of nursing students: implications for the marketing and development of the nursing profession

Abstract: Understanding the nursing student's personality composition is a key to maintaining a high-quality recruiting campaign to replenish and expand the profession. Nursing schools should target their recruiting efforts toward the personality types that would be most successful in the profession.

Fashion innovativeness predictors : perceived attributes of innovations and psychographics /

Abstract: 2. When an image on the film is obliterated with a round black mark, it is an indication o f either blurred copy because of movement during exposure, duplicate copy, or copyrighted materials that should not have been filmed. For blurred pages, a good image of the page can be found in the adjacent frame. If copyrighted materials were deleted, a target note will appear listing the pages in the adjacent frame.