Showing papers on "Psychographic published in 1984"

Understanding the Outshopper

Abstract: What type of consumer foregoes the convenience of hometown shopping and travels to out-of-town markets to purchase goods? This question continues to be the subject of much interest to marketers. The research reported in this article replicates and extends the growing body of intermarket patronage literature. Specifically, this article analyzes the demographic and psychographic profiles of inshoppers, occasional outshoppers, and frquent outshoppers. In addition, the importance of eight shopping area attributes are compared across the three intermarket patronage segments.

The Market for Generic Brand Grocery Products: A Review and Extension:

Abstract: This article reviews the demographic and psychographic characteristics of the market for generic brand grocery products. The results of an examination of panel data relating to the purchase behavio...

Interactions in Psychographics Segmentation: Implications for Advertising

Abstract: Psychographic segmentation by values typically results in conclusions based on statistical associations between segment membership and marketing variables (such as brand preference, product purchase, product ownership, etc.). However, because these segments are never genuinely discrete with respect to the value orientations which distinguish each of them from the other segments, the overlap may pose problems for interpretation. Specifically, there may be interactions between value orientations, segment membership, and one or more of the marketing variables. If so, the use of specific value orientations to reinforce the advertising directed at one segment could simultaneously have a negative impact on another segment. This paper presents evidence of this type of interaction within the data of an actual segmentation study.