Showing papers on "Psychographic published in 1985"
TL;DR: This article found that working wives tended to have a greater dislike for food shopping and cooking that seemed to stem primarily from time considerations, while housewives also exhibited a tendency to be less concerned with the impact of their food shopping activities on other family members.
Abstract: A research study is described which compared the responses of 246 working wives and 181 housewives to several food shopping- and preparation-related psychographic statements. Results show that working wives tended to have a greater dislike for food shopping and cooking that seemed to stem primarily from time considerations. Working wives also exhibited a tendency to be less concerned with the impact of their food shopping and preparation activities on other family members.
56 citations
TL;DR: In this article, a bank will only maintain its competitive edge if all customers are considered within the same perspective; if a segment is justifiable in its uniqueness and profitabilitty then it achieves viability.
Abstract: Market segmentation is a powerful and discriminating method of grouping customers categorically so that their needs may be properly addressed. Segmentation can be devised on a geographic, demographic, sociographic or psychographic basis, but a bank will only maintain its competitive edge if all customers are considered within the same perspective. Segments must be evenly balanced so as not to systematically create a vacuum in one market area; if a segment is justifiable in its uniqueness and profitabilitty then it achieves viability. Service benefits must be considered from the customer's perspective as well as the bank's own and, segmentation being a dynamic tool, it must be well thought out and executed with care.
16 citations
TL;DR: In this paper, the authors examined the relationship between the respondent's past or present residency and his/her levels of arts participation and found that it represents considerable interest from a marketing perspective, since money spent for direct mail advertising is better spent in areas with high concentration of consumers than in the areas with few customers.
Abstract: In an effort to explain patterns of arts participation, social scientists have examined extensively the effects of numerous socio-demographic, socio-occupational, sociocultural, situational, personality, attitudinal and psychographic factors on discretionary behaviour (for an overview see Smith, 1980). However, so far, little attention has been given to the socio-ecological characteristics of respondents' residency as a correlate or predictor of arts participation. Yet an attempt to examine relationships between the respondent's past or present residency and his/her levels of arts participation appears to be attractive in at least two ways. First, it represents considerable interest from a marketing perspective. To put it simply, arts managers are not only interested in the social composition of their audiences, but also in where these audiences live. Money spent for direct mail advertising is, as we know, better spent in areas with high concentration of consumers than in the areas with few customers. Information about the
3 citations
01 Jan 1985
TL;DR: In this paper, the authors report the initial findings of a mail survey project designed to establish a profile of the intercity bus tour passenger, including demographic and psychographic characteristics, travel habits, bus tour purchasing habits, sources of information used in making vacation decisions, and satisfaction levels of bus tour passengers.
Abstract: In the wake of deregulation of the bus industry, intercity bus managements have sought to develop charter and bus tour markets. Knowledge of demographics and psychographics of these market sgements has been minimal, as researchers have focused most of their attention to date upon bus passengers using scheduled, regular-route intercity service. This paper reports the initial findings of a mail survey project designed to establish a profile of the intercity bus tour passenger. Information was obtained regarding demographic and psychographic characteristics, travel habits, bus tour purchasing habits, sources of information used in making vacation decisions, and satisfaction levels of bus tour passengers participating in the tour program of a bus firm in the western U.S. Findings indicate those variables which appear to be pertinent in developing a profile of bus tour participants and show how those bus passengers differ from scheduled, regular-route passengers.
2 citations
01 Jan 1985
TL;DR: This article investigated a set of variables and their relationship to non-residential college students' concerns centering around commuting to class and found that car security, parking, physical security and traffic were the dominant factors and education quality items accounted for a small percentage of the variance.
Abstract: This study investigated a set of variables – designated by marketing researchers as psychographic – and their relationship to non‐residential college students' concerns centering around commuting to class. A fourteen item instrument was developed and responded to by 425 students. A factor analysis revealed four factors and the dominant factor was comprised of items such as car security, parking, physical security and traffic. Other factors such as education quality items (i.e, library, faculty) accounted for a small percentage of the variance. A discriminant function analysis of the psycho‐graphic variables compared with six student time‐distance groups did not find differences among the groups by various class attendance times and commuting distances. Research limitations and future research directions are offered.
1 citations
Journal Article•
TL;DR: The second part of a two-part article presenting a directory of demographic products and services available in the United States is presented in this article, which includes boundary files for mapping demographic data software for analyzing demographics on a microcomputer consulting.
Abstract: This is the second part of a two-part article presenting a directory of demographic products and services available in the United States. The list includes "the firms that offer...demographic products and services for businesses including boundary files for mapping demographic data software for analyzing demographics on a microcomputer consulting for projects that need more than off-the-shelf demographic reports and forecasts. This directory also includes firms that specialize in psychographics and in health care banking human resource planning and other industry-specific demographic analyses." (EXCERPT)
1 citations